CWB Magazine

CWB Magazine Established in 1999, Childrenswear Buyer Magazine (CWB) is a UK trade publication covering kids’ fashion, schoolwear and lifestyle product.

Read by independent retailers, department stores, manufacturers, agents, suppliers and trade shows, CWB is an essential business tool for anyone involved in the childrenswear trade - keeping readers abreast of the latest information on product, key business issues, retail ideas and essential industry news. With a remit to cover all aspects of childrenswear, CWB is also the essential trade title fo

r the UK schoolwear industry. Editorial and sales enquiries
Laura Turner
[email protected]

Marketing enquiries
Emily Beardsworth
[email protected]

PO.P unveils new autumn outerwear collection.
08/09/2026

PO.P unveils new autumn outerwear collection.

Swedish childrenswear brand Polarn O. Pyret (PO.P) introduces its autumn outerwear line-up for children aged 0-10 years.

Children’s organic bedding, clothing and accessories brand Forivor launches Secret Skies, a new illustrated collection d...
08/09/2026

Children’s organic bedding, clothing and accessories brand Forivor launches Secret Skies, a new illustrated collection designed to spark children’s curiosity about the natural world and the hidden ecosystems that exist thousands of feet above ground.

Secret Skies is a new illustrated Forivor collection that inspires children to explore hidden ecosystems and the natural world.

The growth of Chapters Brand Group’s kids’ division.
07/09/2026

The growth of Chapters Brand Group’s kids’ division.

Chapters Brand Group strengthens its profile in childrenswear, with a growing focus on licensed kids’ footwear, apparel and accessories.

Danish baby brand BIBS’ latest collection brings together feeding, teething and soother accessories, with products devel...
07/09/2026

Danish baby brand BIBS’ latest collection brings together feeding, teething and soother accessories, with products developed to combine practical functionality with playful design.

BIBS unveils Rise and Shine, it’s a/w 26 collection of everyday essentials designed to support families through the morning routine.

British brands JCB and children’s outdoorwear specialist Spotty Otter team up to create a heritage-inspired kidswear ran...
04/09/2026

British brands JCB and children’s outdoorwear specialist Spotty Otter team up to create a heritage-inspired kidswear range.

JCB and Spotty Otter launch a heritage-inspired children's outerwear collection featuring waterproof dungarees and wellies.

TERM Footwear, the school shoe brand built on always being in stock and always straightforward to order, adds four new s...
04/09/2026

TERM Footwear, the school shoe brand built on always being in stock and always straightforward to order, adds four new styles to its collection.

Term Footwear, the school shoe brand built on being always in stock and always straightforward to order, adds four new styles for BTS 2026.

Launching globally on 15 September 2026, the Bugaboo x Stella McCartney capsule combines Bugaboo’s engineering expertise...
03/09/2026

Launching globally on 15 September 2026, the Bugaboo x Stella McCartney capsule combines Bugaboo’s engineering expertise with Stella McCartney’s approach to conscious design, craftsmanship and self-expression.

Stroller brand Bugaboo launches a limited-edition collection with Stella McCartney, which includes a coordinated accessories offer.

My Carry Potty launches glow-in-the-dark Magic Nighttime Pants.
03/09/2026

My Carry Potty launches glow-in-the-dark Magic Nighttime Pants.

My Magic Nighttime Pants offer children discreet overnight protection while providing an alternative to disposable products.

Back to School 2026: Parents say quality matters almost as much as price.
02/09/2026

Back to School 2026: Parents say quality matters almost as much as price.

New research suggests British parents are looking beyond simply finding the cheapest possible Back to School options.

Danish childrenswear brand Wheat takes the next step in its international growth journey with new retail concepts at bot...
01/09/2026

Danish childrenswear brand Wheat takes the next step in its international growth journey with new retail concepts at both Printemps and Galeries Lafayette in Paris.

Danish childrenswear brand Wheat takes the next step in its international growth journey with new retail concepts in Paris.

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