Floristry Trade Club

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Floristry Trade Club

Packed with articles, videos and webinars delivering floristry news, training, advice and more!

11/10/2025

With UK shoppers spending £687 million annually on Halloween, a standout in-store display could be your best sales spell yet. 🎃🧟‍♀️

Discover how to turn seasonal drama into retail magic in “Halloween Drama on the Shop Floor.” by Su Whale.

🔗 Here's the link - https://www.floristrytradeclub.co.uk/post/drama-on-the-shop-floor

10/10/2025

Our latest newsletter is full of autumn floristry inspo, haunting hues, and a fresh new look. Don’t miss the seasonal magic (and this month’s sustainability tip)!👻🍂

✨ Autumn Shop Display: Oh Gourd! - By Jackie Whittaker - https://www.floristrytradeclub.co.uk/post/autumn-shop-display-oh-gourd

✨ Promoting Halloween in your Business - Karen Barnes -
https://www.floristrytradeclub.co.uk/post/promoting-halloween-in-your-business

✨ Halloween: Get Creative with Orange & Purple - Su Whale - https://www.floristrytradeclub.co.uk/post/using-colour-in-design-purple

✨ Halloween Drama on the Shop Floor - Su Whale -
https://www.floristrytradeclub.co.uk/post/drama-on-the-shop-floor

📧 To get these updates, direct to your inbox, make sure you’re subscribed to our email newsletter: https://www.floristrytradeclub.co.uk/jointheclub/membership-options

09/10/2025

Su Whale transforms Guzmania into the perfect plant gift for an impulse Halloween buy 🪴🎃

🔗 Check out the full video and article, here's the link - https://www.floristrytradeclub.co.uk/post/horrible-houseplants

08/10/2025

Embrace the season of colour and comfort. 🍂

Learn how to weave Autumn's warmth into your window displays, marketing, and floral designs - and connect with customers through an atmosphere they can feel.

🔗Read more in our article, 'Get that Autumn Glow with Seasonal Favourites'. Here's the link - https://www.floristrytradeclub.co.uk/post/get-that-autumn-glow

07/10/2025

👑🌹Interested in becoming a competition florist? 🌹👑

Find out if you've got what it takes to hang with the very best in floral artistry, and discover the importance of having a reliable floral partner by your side when you compete.

Find out more in FleuraMetz's full article, here's the link - https://www.floristrytradeclub.co.uk/post/tips-on-becoming-a-competition-florist

06/10/2025

🍂🪴 Searching for autumn houseplants to delight your customers - or to refresh your home decor? 🪴🍂

Discover Su Whale's picks for the season's top houseplants your customers will love 🧡

🔗 Here's the link to Su's full guide - https://www.floristrytradeclub.co.uk/post/autumn-houseplants-promote-some-seasonal-favourites

05/10/2025

Transform hotel spaces into unforgettable experiences 🌸✨

Explore FleuraMetz's latest guide on Floral Hotel Decoration, packed with design inspiration and creative ideas to elevate your arrangements and impress every guest. 🌿🏨

🔗 Here's the link - https://www.floristrytradeclub.co.uk/post/floral-hotel-decoration

04/10/2025

Looking to grow your floral business online? 🌸💻

We've teamed up with Eflora - websites for all florists to give you the tools that make promoting celebration flowers easier than ever -

🌸9 social media assets
+
🌸9 website banners

- helping you connect with customers celebrating milestones big and small.

Follow the link to download your copies now, FREE - https://www.floristrytradeclub.co.uk/post/free-digital-assets-celebrations-deserve-flowers

02/10/2025

Designing floral displays where history lives 🌸✨

Working in stately homes and heritage venues comes with its own set of challenges (and magic!). Discover expert tips + tricks for florists bringing arrangements to iconic spaces. 🏰🌿

Get all of Viv Bradford's savvy tips in her latest article - https://www.floristrytradeclub.co.uk/post/working-in-important-historical-venues

Mrs Bee's Flower Company

01/10/2025

🌿Learn how to weave your own eco-friendly wreath bases🌿

💚No floral foam, no plastics, just natural, sustainable design💚

🔗 Follow the link to Su Whale's article for all the details - https://www.floristrytradeclub.co.uk/post/tips-from-the-bench-woven-with-love

30/09/2025

🎉🥳Today is our 4th birthday!🥳🎉

To celebrate, we've teamed up with Eflora - websites for all florists to bring you FREE digital assets to brighten up your socials and website! Perfect for promoting celebration flowers - whether it’s birthdays, anniversaries, new homes, or new beginnings.

👉 Grab your free assets here - https://www.floristrytradeclub.co.uk/post/free-digital-assets-celebrations-deserve-flowers

29/09/2025

🌸 Sustainable Floristry Innovation Award 2025 🌱✨

Interflora's Sustainable Floristry Innovation Awards returned for its third iteration, hosted at the Harrogate Autumn Flower Show at Newby Hall for the second year running.

Congratulations to the winner, Flower Grower Collective 👏👏👏

👉 Read more about the nominees and winner here - https://www.floristrytradeclub.co.uk/post/sustainable-floristry-innovation-award-2025

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