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Floristry Trade Club

Packed with articles, videos and webinars delivering floristry news, training, advice and more!

18/07/2025

Whether you're just beginning your journey into floristry or you're an experienced floral designer, continuous learning is essential. In recognition of the importance of continuous personal development, we have an area of The Club dedicated to training complete with quick tips, expert articles & top training providers to help you grow. 🌿

✨ Training - https://www.floristrytradeclub.co.uk/training

In this week's newsletter -

✨Preparing for Your First Job in Floristry - by Karen Barnes - https://www.floristrytradeclub.co.uk/post/preparing-for-your-first-job-in-floristry

✨The Importance of Continuous Personal Development - by Viv Bradford - https://www.floristrytradeclub.co.uk/post/the-importance-of-continuous-personal-development

✨My Floral Journey: the Challenges and Importance of Training - by Hannah Friel - https://www.floristrytradeclub.co.uk/post/my-floral-journey-the-challenges-and-importance-of-training

✨My First Year at College: What I’ve Learnt About Working with Flowers - by Joanna Marshall - https://www.floristrytradeclub.co.uk/post/my-first-year-at-college-what-i-ve-learnt-about-working-with-flowers

📧 To get these updates, direct to your inbox, make sure you’re subscribed to our email newsletter: https://www.floristrytradeclub.co.uk/jointheclub/membership-options

karenbarnesconsultancyltd Mrs Bee's Flower Company

16/07/2025

🌸 Just back from a trip to the RHS Flower Show at the stunning Wentworth Woodhouse with Su Whale, a perfect day of blooms, beauty, and inspiration! 🌿✨

If you get the chance to go, don’t miss it, it’s an unforgettable mix of floral magic and historic grandeur.

More content from the show still to come, watch this space...👀
Wentworth Woodhouse RHS - Royal Horticultural Society

15/07/2025

Feeling frustrated with flower delivery delays caused by boarder checks? 😤

You're not alone! In her latest article, Viv Bradford shares small adjustments she has made in her business - adjustments you can make too - to help reduce the stress of late deliveries.

Give it a read and get all the tips, over at The Club.

🔗 Here's the link - https://www.floristrytradeclub.co.uk/post/inspection-woes-causing-chaos

Mrs Bee's Flower Company

14/07/2025

Why are cornflowers more than just a pretty bloom? 💙

Cornflowers bring a touch of the old-fashioned meadow to every garden. Step into their story, from field to folklore, in Su Whale's latest article.

🔗Here's the link - https://www.floristrytradeclub.co.uk/post/let-loose-with-scissors-cornflowers-blue-and-beautiful

13/07/2025

Stuck for ideas for a summer window or indoor display? 🌿

Why not factor in some Kokedama plants - the Japanese art of growing plants in a moss ball.

This age-old, sustainable technique is a great way to show-off your houseplant products in a dynamic and interesting fashion.

Find out more about Kokedama and how to incorporate it into your business in the full article by Su Whale, over at The Club.

🔗 Here's the link - https://www.floristrytradeclub.co.uk/post/kokedama-summer-display

Su Whale

12/07/2025

Marginpar 🤝 Chrysal - A partnership of growth 💐

Nora Meijerink (Sustainability & People Director at Chrysal): “Working with Marginpar accelerates our sustainability ambitions in floriculture. Every innovation we realise, by combining our strengths, helps build a more sustainable industry. Together, we make a real difference. And that’s incredibly valuable.”

Find out more about this decades-long partnership between 2 floriculture giants and discover what's in it for you as a florist in Helena van Achterberg's latest article, over at The Club.

🔗 Here's the link - https://www.floristrytradeclub.co.uk/post/together-we-grow-marginpar-and-chrysal-partnership
Marginpar Chrysal Flower Food

11/07/2025

🦋 Big Butterfly Count 18th July - 10th August 🦋

Butterfly Conservation's Big Butterfly Count kicks off in 1 week and YOU can help in the research. The leading wildlife charity is calling on people across the UK to spend 15 minutes in any sunny spot outside and record both the number and type of butterflies on any given day up until Sunday 10th August.

Take part in the largest citizen science project of its kind, contributing to important scientific data collection, whilst also being a great way to enjoy time outdoors, connect with nature and have fun.

Find out more about how to get involved, over at The Club.

🔗 Here's the link - https://www.floristrytradeclub.co.uk/post/get-out-for-the-count-the-butterfly-conservation-big-butterfly-count

Butterfly Conservation

09/07/2025

Are you pricing your greenery correctly? 🌿

Foliage may seem secondary, but it can make or break your margins.

Our latest guide from Corrine Heck, of Details Flowers Software, helps florists confidently price greenery to reflect its true value...and boost profits. 🌿💰

🔗 Here's the link - https://www.floristrytradeclub.co.uk/post/mastering-greenery-pricing-the-overlooked-key-to-profitability

08/07/2025

Pitfall-proof your wedding business 👰‍♀️💐

Avoid falling afoul of unfortunate, but not uncommon, wedding snafus by following expert advice from floral consultant Karen Barnes in her latest article - 15 Wedding Flower Pitfalls & How to Avoid Them

🔗 Here's the link - https://www.floristrytradeclub.co.uk/post/15-wedding-flower-pitfalls-how-to-avoid-them

karenbarnesconsultancyltd

07/07/2025

Save time, boost productivity and stay competitive with the power of AI 🤖 ✨

Our latest, beginner-friendly guide from Federation of Small Businesses - FSB breaks down using AI effectively for your small business step-by-step, no tech degree required! 💼

🔗 Here's the link to the full article, over at The Club - https://www.floristrytradeclub.co.uk/post/start-here-ai-for-small-businesses

06/07/2025

Want to know how to make your wedding business bloom in tough economic conditions? 🌺💷

Viv Bradford of Mrs Bee's Flower Company has some sage advice to help you mitigate the impact of reductions in the size of the orders, or couples challenging you to make best use of their budget.

From repurposing arrangements to thinking outside the box with table centres, get all the info in Viv's article, over at The Club.

🔗 https://www.floristrytradeclub.co.uk/post/making-your-wedding-business-work-in-a-recession

05/07/2025

July's sustainability tip: Try Foam Free 💚♻️

Experiment with foam-free designs and add at least one option to your product offering. This is when tools like the trusty pin holder, once relegated to the bottom of the workbox after the invention of foam, comes into their own once again.

Sustainable floristry can feel overwhelming, but it starts with one step at a time. Our sustainability calendar aims to inspire you to do more, highlighting one thing you can do every month to make your business greener💚

📅 Explore the full calendar: https://www.floristrytradeclub.co.uk/sustainability-calendar-for-florists

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