04/01/2024
Gen Z the ‘dupe generation,’ are redefining fashion with a keen eye for both style and savings. Our approach isn’t just about affordability; it’s a smart, conscious choice that aligns with our values. We thrive on finding stylish, budget-friendly alternatives to high-end brands, showcasing our fashion savvy without overspending.
Online platforms like TikTok, Amazon, and Instagram are our playgrounds, where we hunt for the best ‘dupes’ - from trendy leggings mirroring Lululemon’s design to cozy sweatshirts akin to those from Aritzia, all at more accessible prices.
Data underscores this shift: over 70% of us sometimes or always opt for less expensive knockoffs of more expensive name-brand products, as found in a survey conducted by Business Insider and YouGov. Videos tagged have garnered over 5.9 billion views, proving the massive appeal of this trend. We’re not just following the crowd; we’re leading a movement where fashion is democratic, accessible, and still incredibly chic. This isn’t a passing trend; it’s a testament to our innovative spirit and a new chapter in consumer culture 💜
