PURE AVVA

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PURE AVVA Modern Botanical Skincare
Non-Toxic Botanical Skincare | Clean Beauty from LDN | Free from Synthetic Fillers & Hormone Disruptors | Perfect for Sensitive Skin | Ethical | Vegan

What if your wellbeing didn’t need to be complicated — only conscious?These 30 small daily habits are your gentle guide ...
18/10/2025

What if your wellbeing didn’t need to be complicated — only conscious?
These 30 small daily habits are your gentle guide to reconnect with your body — to eat better, absorb more deeply (from within and through your skin), and rest fully.
Because balance is beauty, and every ritual is a quiet act of self-respect.

Start small. Stay consistent. Watch your skin, energy, and peace transform.

— PURE AVVA
Modern Botanical Skincare 🌿

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October begins softly 🍂The light lingers a little longer in the mornings now, golden and quiet — a reminder to slow your...
11/10/2025

October begins softly 🍂
The light lingers a little longer in the mornings now, golden and quiet — a reminder to slow your rhythm and care for your skin, gently.

This month inside the PURE AVVA Journal: autumn rituals for radiant skin, slow living notes, and behind-the-scenes glimpses from the studio.

Read the full October issue on pureavva.com/journal (link in bio) and if you’d like each issue — with exclusive notes and seasonal secrets — delivered to your inbox, you can sign up on the Journal page.

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October reminds us of something deeply personal — breast health.But awareness goes beyond check-ups. It also lives in th...
07/10/2025

October reminds us of something deeply personal — breast health.
But awareness goes beyond check-ups. It also lives in the small daily choices we make — what we eat, how we move, and what we put on our skin.

Your underarms and breast area are home to one of the body’s most delicate networks — the lymphatic system. It helps clear waste, balance fluids, and support your immune system.
When this system is overwhelmed by synthetic ingredients or blocked by antiperspirants, it can’t work as nature designed.

That’s why going natural and non-toxic isn’t just a trend — it’s an act of self-care and awareness.

Our Super Skin Deodorant is made for that mindful switch:
🌿 Aluminium-free
🌿 Propylene glycol-free
🌿 Formulated with nourishing botanicals that let your body breathe freely

No heavy metals. No hormone-disrupting synthetics. Just balance, freshness, and trust in your body’s natural rhythm.

Because taking care of your skin is also a way of taking care of your whole self.

💗 This October, let’s honour Breast Cancer Awareness Month by choosing cleaner, safer routines — and reminding every woman that awareness starts with conscious choices.

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TO SAY THANK YOU, WE’RE GIVING YOU 25% OFF 🌿Dear friends,As you know, our principle has always been simple: a healthier,...
03/10/2025

TO SAY THANK YOU, WE’RE GIVING YOU 25% OFF 🌿

Dear friends,

As you know, our principle has always been simple: a healthier, more conscious way of living. That’s why we’ve decided to move Pure Avva’s online shop to a space that truly celebrates artisan, small-batch, handcrafted creations.

Yes! Our new home is now open at etsy.com/shop/pureavvaskincare (link in bio)🌱 — a place where handmade beauty is appreciated, quality matters more than quantity, and every creation carries intention.

To thank you for being part of this journey, we’re offering you a special 25% off when shopping directly from our own online store — one last time before our transition on October 15th.

✨ Use code BOTANICAL25 at checkout
✨ Valid until 15th October
✨ Shop here: pureavva.com

After that, you’ll find us continuing to grow within mindful, independent marketplaces — with seasonal promotions, new batches, and the perfect conscious gifts just in time for Christmas. 🎁

Stay close — we’ll also keep sharing insights and inspiration about truly healthy living here on IG, so you don’t miss a thing.

Thank you, from the bottom of my heart, for supporting small, honest skincare.

With love,
Anna

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Your breasts and underarms are more connected than most people realize.Both are part of the lymphatic system — your body...
03/10/2025

Your breasts and underarms are more connected than most people realize.
Both are part of the lymphatic system — your body’s natural detox and immune pathway.

When you apply antiperspirants with aluminium salts, they don’t just keep you dry.
They actually block your sweat glands.

But sweat isn’t the enemy.
It’s your body’s natural release — helping to regulate temperature, clear waste, and keep balance.

🔬 Research has shown that aluminium can be absorbed through the skin, especially when applied to freshly shaved underarms:
👉 Darbre P.D. Aluminium and the human breast. Journal of Inorganic Biochemistry, 2005.
https://pubmed.ncbi.nlm.nih.gov/15809195/

👉 Pineau A. Aluminium levels in human breast tissue. Journal of Applied Toxicology, 2014.
https://pubmed.ncbi.nlm.nih.gov/23870171/

While the debate continues, many people choose a precautionary path: reducing unnecessary aluminium exposure in daily products.

That’s where we come in.
Our Super Skin Deodorant is:
✔️ Aluminium-free
✔️ Propylene glycol-free
✔️ Powered by nourishing botanicals

It keeps you fresh — while respecting your skin’s natural intelligence.

✨ Conscious skincare isn’t just about beauty.
It’s about health, balance, and trust in nature.

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We realized we haven’t stressed enough just how good our Oil-to-Milk Cleanser really is. It’s not just a cleansing produ...
27/09/2025

We realized we haven’t stressed enough just how good our Oil-to-Milk Cleanser really is.

It’s not just a cleansing product. Every ingredient was chosen with intention – calming, nourishing, non-irritant, and never drying for your beautiful skin.

When we created this cleanser, we didn’t stop at making it non-toxic. We wanted it to care for your skin, to leave it soothed and velvety soft — never tight or stripped of its natural goodness.

If you’re ready to bring back your natural glow, start here: with organic grapeseed oil, calendula, prickly pear, and other precious botanicals.

This is more than cleansing – it’s skin nourishment in every drop. Trust us, your skin will thank you.

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When people closest to my heart choose to use PURE AVVA, it feels like the most beautiful approval I could ever ask for....
22/09/2025

When people closest to my heart choose to use PURE AVVA, it feels like the most beautiful approval I could ever ask for. 💛 Knowing that my serum is trusted and loved by those who mean the most to me… that’s truly everything. 🌿

PURE AVVA isn’t just skincare — it’s a conscious choice, and seeing it bring radiance to the ones I love is my biggest reward.

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The beauty industry wants you to believe you need more — more products, more steps, more promises.We believe you need le...
20/09/2025

The beauty industry wants you to believe you need more — more products, more steps, more promises.
We believe you need less.

PURE AVVA is about stripping things back to what really works: plants, science, and conscious choices. No hidden toxins. No noise. No empty marketing fluff.

We’re not following trends.
We’re rewriting the rules of beauty.

PURE AVVA is modern simplicity for a healthier life. Skincare that respects your body, your time, and the planet.
Not everything that glows is good — but everything we create is made to truly support your skin.

This isn’t just skincare.
It’s a statement. A standard. A new way forward.

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Did you know your skin isn’t just a “surface” — it’s your largest organ and home to its own microbiome? 🧬 A living shiel...
18/09/2025

Did you know your skin isn’t just a “surface” — it’s your largest organ and home to its own microbiome? 🧬 A living shield of good bacteria, natural oils, and immune cells that keep you glowing and protected.

🚫 But here’s the catch: many mainstream products are too harsh. Over-cleansing, alcohol-based toners, or chemical-loaded skincare can strip this natural barrier. The result? Irritation, breakouts, rosacea flare-ups, dryness, even premature aging.

Research confirms it: a disrupted skin barrier is linked to increased water loss, inflammation, and skin disorders like eczema and acne (Journal of Allergy and Clinical Immunology, 2018). When the barrier is healthy, your skin holds moisture, blocks pollutants, and keeps its natural balance.

That’s why at PURE AVVA we formulate with:
✔️ Non-toxic, hormone-safe ingredients
✔️ Antioxidant-rich botanicals like sea buckthorn & prickly pear
✔️ Barrier-friendly oils that hydrate without stripping
✔️ Zero aluminium, parabens, or harsh preservatives

Your skin doesn’t need a fight — it needs protection.

Nourish your skin, don’t fight it.

👉 Explore more: pureavva.com

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Your skin deserves more than just quick fixes — it deserves health, balance, and protection.That’s why choosing skincare...
02/09/2025

Your skin deserves more than just quick fixes — it deserves health, balance, and protection.
That’s why choosing skincare without toxins, hormone disruptors, or harsh additives is so important.

Why it matters:
• Many mainstream products contain endocrine-disrupting chemicals (EDCs) like parabens, phthalates, or aluminium salts. These can interfere with the body’s hormonal system over time. The European Commission’s Scientific Committee on Consumer Safety has highlighted concerns about repeated exposure to such ingredients.
• Propylene glycol, often used in deodorants and lotions, may trigger irritation and sensitivity in vulnerable skin types.
• Your skin has its own microbiome and protective barrier — stripping it with harsh chemicals can lead to irritation, premature aging, and flare-ups of conditions like eczema, rosacea, and acne.

On the other hand, skincare rich in natural antioxidants (from oils like sea buckthorn, prickly pear, or meadowfoam) helps fight oxidative stress, strengthens the skin barrier, and leaves the skin glowing and resilient.

Choosing clean, botanical formulas means:
✔️ Zero toxins
✔️ No hormonal disruption
✔️ Packed with protective antioxidants
✔️ Gentle enough for all skin types

It’s not just skincare — it’s self-care with science and nature on your side.

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We didn’t plan to start a skincare line… we just wanted something that actually worked on our own stubborn, sensitive sk...
06/05/2025

We didn’t plan to start a skincare line… we just wanted something that actually worked on our own stubborn, sensitive skin.
So we started blending. Tweaking. Testing. And somehow, these four little heroes were born.

They may be small, but they pack a punch—packed with plants, not junk.
No fluff. No fake glow. Just skincare that gets you.
Because your skin deserves the good stuff.

Which one are you eyeing first?

Skincare doesn’t have to be complicated.We’re here for the label-readers, the minimalists, the ones who know that more s...
27/04/2025

Skincare doesn’t have to be complicated.

We’re here for the label-readers, the minimalists, the ones who know that more steps don’t always mean better results.

Our Super Skin Line is all about clean, multi-functional, deeply nourishing skincare—no fluff, no fillers, just results you can feel.

Because when you simplify your routine, your skin can finally breathe.

PURE AVVA is modern botanical care, made to do more with less.

CLEANSE BEAUTY | UNCOMPROMISED SELF-CARE

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South Kensington

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