11/07/2025
👻 PROJECT DROP: GHOSTLY MANOR @ PAULTONS PARK
We’ve been keeping this one under wraps for a while… but with Ghostly Manor now open at Paultons Park, we’re way overdue in sharing our part in bringing the manor’s story (and its resident ghosts) to life.
Let’s start with the TV commercial.
🎬 Produced by Rival for broadcast and streaming platforms, this live-action/CGI spot follows a group of kids drawn to the manor by an urgent transmission from Dr. Kinley, Ghost Hunter. Inside, they’re urged to arm themselves with Phantom Phasers and face off against a spectral uprising.
The campaign ran across Amazon Prime, Disney+, and wider digital channels.
We developed the concept and directed both the live action and VFX, working closely with Paultons Park to ensure everything aligned with the tone and world of the Ghostly Manor experience.
👉 Watch the full TVC below:
https://vimeo.com/1078730671/01152356ee
The ad was just one part of a broader campaign — including animated backstory videos, pre- and post-ride content, and a mix of digital and static marketing assets.
Big thanks to Paultons Park for the trust and creative freedom throughout. It’s been a thrill to help support the launch of such an ambitious new attraction. Kudos as well to the wider ride team – MACK Rides, Lagotronics Projects BV, Leisure Expert Group, and Themics Philippines Inc – for building an experience packed with atmosphere and interactivity.
We’ll be sharing more soon — but for now, the manor awaits… and those ghosts won’t catch themselves. 👻
This is "Ghostly Manor 30s Final" by Rival Animation on Vimeo, the home for high quality videos and the people who love them.
