Synergise Business Solutions Limited

12/10/2023

🚀 Decided you need a new website to take your business to the next level?

Your next challenge is to choose a website designer. On the face of it, this may seem like a simple enough task. Simply call a few local website companies get a couple of quotes, check out their reviews and if you get on with them and the price is right you go ahead. But this is where you could be making the wrong choice for your business in the long run.

⚠️ Before you commit to a website company for your new site read on to learn our top tips to help you research web designers before you sign any contracts!

https://synergise-solutions.co.uk/5-things-you-must-check-before-choosing-your-website-designer/

10/10/2023

Search engine optimisation otherwise known as SEO is the mystical route to the top of search engine results and to new customers looking for your services.

To help you visualise SEO in terms of tasks, imagine a plate spinner, they have plates on poles, balanced on every possible area of their body they can. They must keep these spinning longer than the competition to be in with a chance to win. But that will only get them so far. Next, they have to receive plates from other plate spinners, the more they catch the better they are. While also throwing a few plates for others to catch. Crazy isn’t it!

So, while in theory, SEO is straightforward, it can be more challenging if you are in competition with the biggest and best plate spinners in the country. Compare that to your small local competition with a few spinners, but none of these excelling, then you are obviously in with a much better chance of winning!

Now you understand the concept here are some of the plates you need to spin:

➡️ Technical SEO
➡️ Content, Customer Journey
➡️ Internal, External and Backlinks

You can read more on the ins and outs of these in our mini guide along with an explanation of costs for SEO.

https://synergise-solutions.co.uk/seo-for-small-businesses/

SEO for Small Business. A simple guide to understanding SEO for Small Businesses and how to be seen on Google

01/10/2023

Looking for ways to promote your small business and help you stand out from the crowd... Here are 50 ways to get you started.

All of these WILL make a difference to your small business.

AND... You can implement them yourself!

⬇️ Sneak Peak:

No 6. Create a digital business card. You are saving the environment and making it easy for potential clients to save your details. Think Linktree or Blinq who both have free QR codes.

➡️ https://synergise-solutions.co.uk/50-ways-to-market-your-small-business/

23/07/2023

Frustrated your website isn't generating the sales & enquiries you expect & deserve?

Want some tips you can implement with ease?

Message us to book your free website review & take the first simple step to growing your business.

What have you got to lose...it's FREE!

13/07/2023

Introverted business owners can find marketing themselves challenging. You may not be the loudest person in the room or with your marketing. But you have fantastic services, products and ideas that need to be heard.

Marketing is about promoting yourself which as an introvert can feel hugely uncomfortable at times.

You aren’t alone.

A YouGov Study found that 50% of Britons class themselves as introverted, and many introverts can feel extroverts are overbearing. So, you are immediately at an advantage when promoting your business to a fellow introvert compared to your extrovert competitors!

Instead of selling what you do, which feels more like you are self-promoting.

E.g., I’m Sarah I’m a health and safety consultant. I complete Safety Audits, review and implement safety procedures Investigate accidents etc, so my clients don’t have to worry.

Talk about your customer's problems first and you will feel far less pushy!

E.g., I’m Sarah, my customers are overwhelmed by health and safety legislation but want to keep their employees safe and be legally compliant, I take care of it for them so they can relax knowing they have a happy and safe team with no legal issues to worry about.

Which type of salesperson is more likely to get your business as a customer?

If you would like help to feel more confident in promoting your business, then let’s have an informal chat. No pushy sales, we promise!

13/07/2023

📰 Getting your business in the press provides many benefits, but you may wonder how to get your name in lights without spending a small fortune on paid advertising!

There is a way...

1. Regularly assess your business looking for stories that you may be able to promote. Write and issue a press release to journalists and make sure you follow up with a call a few days later.

✅ TIP: Including professional or high-quality images that the publication can use will make their life easier and increase your chances of them publishing your story.

2. Journalists will often seek help from people like you when writing their articles. Watch hashtags on Twitter such as and ensure you respond quickly to be in with a chance of getting involved.

Getting in the press will not only raise awareness of your business locally or even nationally but can potentially have a huge impact on your website's search engine optimisation. It will also give you content to use on your social media channels and to refer to on your website could help to promote more trust in your business.

We will be covering more on PR in the coming weeks, helping you identify unique stories and giving you tips on grabbing the attention of journalists over the hundreds of other requests they get each day.

09/07/2023

Money Back Guarantee on our Marketing Strategy Sessions.

If you don't walk away satisfied with tips to increase your enquiries then get your money back with our money-back guarantee!

You can even have your initial chat for free before you book to make sure we are the right fit for your business.

Get your Strategy Session Now - Link in Comments

08/07/2023

🐑 Don’t be a sheep and follow the flock.

Be the one that stands out.

Just because your competitors don’t do something doesn’t mean you shouldn’t.

Be the first.

Start a trend.

🐏 Be the sheep that leads the way.

We get so used to following the crowd, doing what Is expected of us in our industry, our area, by our clients and peers, that it can be easy to lose the creative ideas that make you stand out.

Forget what’s the norm.
Do something different.

Need a hand to get your creative hat back on, let’s have a brainstorming session and get you leading the way.

07/07/2023

One word, Simple.

That’s the word that needs to be the basis of everything you do when marketing your business, and especially your website.

Don’t overcomplicate things.

No having to hunt for your contact details
No fancy, swooshy, animated designs.
No more longwinded messaging
No overcomplicated jargon.
No long paragraphs

Simple

Layout your content in easy-to-read, short sentences or bullet points, use headings to help draw attention to the information your clients want to see.

Make it simple to contact you. Short contact forms with minimal detail required. A telephone number that’s not hidden away.

The design isn’t as important as the message, let the message stand out.
Use language your clients understand.

How does your website and marketing stack up?

Need some help? Drop us a DM and let's have a FREE chat.

15/05/2023

It's Mental Health Awareness Week.

From the 15th to the 21st of May the Mental Health Foundation is raising awareness of Anxiety.

Running a business is bound to cause us to be anxious at times but it can quickly have a significant impact on your ability to concentrate or sleep, making important decisions and dealing with even simple day-to-day tasks can then become much more significant challenges to deal with.

In a study by Mental Health Uk, 88% of female business owners reported poor mental health compared to 77% of their male counterparts. But, are women more likely to be open about their health?

If you are struggling make sure you are making time to relax, exercise and get some fresh air. Cutting down on alcohol and caffeine can help too.

Having a plan for your business can also help, it helps to reduce the feeling of lack of control. Even if the plan initially is just for today or for this week it can help, it doesn't have to be a plan to conquer the world.

Don't struggle, talk to someone you trust, your GP or Anxiety UK have a text line 07537 416905.

11/05/2023

GRAB ATTENTION, ABOVE THE FOLD!

📰 ‘Above the fold’ is an old newspaper term for talking about the information on the top half of the newspaper. Newspapers used to be folded in half so the information above the fold had to gain attention and encourage the public to want to read more (and therefore buy the paper!).

💻 This concept works the same with your website.

The first section of the landing page your visitors see before they have to scroll is known as ‘above the fold’.

It is critical your messaging, branding, images, and calls to action etc are all designed perfectly to grab attention and get the visitor to stay and read more.

✅ How you can perfect your ‘above the fold’ content:

➡️ Highlight the problems they are facing
➡️ Tell your visitors the benefits they will get from using your services or products
➡️ Highlight the results your visitors will gain from working with you and how that will make them feel
➡️ Use great images.
➡️ Include call-to-action buttons now, not just at the bottom of your page. And, remember not everyone will be ready to pick up the phone and call you. So, include 2 call to action options where possible!

Need help with your marketing? Drop us an email at [email protected]