13/01/2026
If your audience isn’t stopping to watch… they’re scrolling past.
In 2025, getting reach and engagement is harder than ever — and the data backs it up
- Static posts are seeing significantly lower reach
- Video content is driving up to 49% more engagement
- Some platforms see video reaching over 2x the audience compared to images
Why?
Because algorithms prioritise watch time, and audiences prefer content that moves, explains, and entertains quickly.
That’s why video and animation aren’t trends — they’re essential tools for modern marketing.
If video isn’t part of your strategy yet, this is the year to change that.
Let’s go.