DOBB Podcast

DOBB Podcast Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of business bosses

20/06/2025

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16/04/2024

✨HOW IS IT THAT THEY’RE NEEDING TO STAND OUT IN WHATEVER CAPACITY?✨

In this week’s episode, Penny walks you through that first pitch, how to format it, and how to pitch that brand’s market position for the future.

Penny shares her proven strategies for structuring a compelling sales presentation, starting with formatting your pitch and breaking down your prospect's pain points in the introduction.

She discusses the importance of focusing on your client's business from your perspective, rather than solely talking about yourself. This approach helps you demonstrate your understanding of their unique challenges and how your solutions can effectively address them.

Also exploring the various tools you can use to create your presentation, such as Microsoft Word, PowerPoint, and Canva, this week’s episode provides insights on how to leverage each platform to design visually engaging slides that reinforce your message.

Penny emphasises the significance of tailoring your message to your target audience, showcasing your unique value proposition, and addressing potential objections before they arise. She covers essential elements like crafting an irresistible opening, highlighting your key benefits and differentiators, using storytelling to create an emotional connection, incorporating social proof and testimonials, and delivering a powerful pitch with confidence and authenticity.

If you're ready to take your sales presentations to the next level and convert more prospects into loyal customers, this episode is a must-listen. Tune in now via the link in bio, and discover how to create a sales deck that sells itself.

🎙️ Host: Penny Joyner-Platt
📍 Recorded In Hitchin
🎧 Producer: Connor Wells

15/04/2024

✨THAT RESEARCH IS REALLY FUNDAMENTAL✨

In this week’s episode, Penny breaks down the importance of research as a first step, looking into competitors, what is happening in their industry, and different price points for different market positionings.

Penny shares her proven strategies for structuring a compelling sales presentation, starting with formatting your pitch and breaking down your prospect's pain points in the introduction.

She discusses the importance of focusing on your client's business from your perspective, rather than solely talking about yourself. This approach helps you demonstrate your understanding of their unique challenges and how your solutions can effectively address them.

Also exploring the various tools you can use to create your presentation, such as Microsoft Word, PowerPoint, and Canva, this week’s episode provides insights on how to leverage each platform to design visually engaging slides that reinforce your message.

Penny emphasises the significance of tailoring your message to your target audience, showcasing your unique value proposition, and addressing potential objections before they arise. She covers essential elements like crafting an irresistible opening, highlighting your key benefits and differentiators, using storytelling to create an emotional connection, incorporating social proof and testimonials, and delivering a powerful pitch with confidence and authenticity.

If you're ready to take your sales presentations to the next level and convert more prospects into loyal customers, this episode is a must-listen. Tune in now via the link in bio, and discover how to create a sales deck that sells itself.

🎙️ Host: Penny Joyner-Platt
📍 Recorded In Hitchin
🎧 Producer: Connor Wells

13/04/2024

✨THEY WANT TO BE ABLE TO SEE THEIR BUSINESS THROUGH YOUR EYES✨

In this week’s episode, Penny drives home the importance of having that initial discovery call so you can get to know the business you will be pitching to.

Penny shares her proven strategies for structuring a compelling sales presentation, starting with formatting your pitch and breaking down your prospect's pain points in the introduction.

She discusses the importance of focusing on your client's business from your perspective, rather than solely talking about yourself. This approach helps you demonstrate your understanding of their unique challenges and how your solutions can effectively address them.

Also exploring the various tools you can use to create your presentation, such as Microsoft Word, PowerPoint, and Canva, this week’s episode provides insights on how to leverage each platform to design visually engaging slides that reinforce your message.

Penny emphasises the significance of tailoring your message to your target audience, showcasing your unique value proposition, and addressing potential objections before they arise. She covers essential elements like crafting an irresistible opening, highlighting your key benefits and differentiators, using storytelling to create an emotional connection, incorporating social proof and testimonials, and delivering a powerful pitch with confidence and authenticity.

If you're ready to take your sales presentations to the next level and convert more prospects into loyal customers, this episode is a must-listen. Tune in now via the link in bio, and discover how to create a sales deck that sells itself.

🎙️ Host: Penny Joyner-Platt
📍 Recorded In Hitchin
🎧 Producer: Connor Wells

11/04/2024

✨HAVE A CALL WITH THEM! ✨

In this week’s episode, Penny drives home the importance of having that initial discovery call so you can get to know the business you will be pitching to.

Penny shares her proven strategies for structuring a compelling sales presentation, starting with formatting your pitch and breaking down your prospect's pain points in the introduction.

She discusses the importance of focusing on your client's business from your perspective, rather than solely talking about yourself. This approach helps you demonstrate your understanding of their unique challenges and how your solutions can effectively address them.

Also exploring the various tools you can use to create your presentation, such as Microsoft Word, PowerPoint, and Canva, this week’s episode provides insights on how to leverage each platform to design visually engaging slides that reinforce your message.

Penny emphasises the significance of tailoring your message to your target audience, showcasing your unique value proposition, and addressing potential objections before they arise. She covers essential elements like crafting an irresistible opening, highlighting your key benefits and differentiators, using storytelling to create an emotional connection, incorporating social proof and testimonials, and delivering a powerful pitch with confidence and authenticity.

If you're ready to take your sales presentations to the next level and convert more prospects into loyal customers, this episode is a must-listen. Tune in now via the link in bio, and discover how to create a sales deck that sells itself.

🎙️ Host: Penny Joyner-Platt
📍 Recorded In Hitchin
🎧 Producer: Connor Wells

10/04/2024

✨CREATING A REALLY STELLAR SALES PITCH ✨

In this week’s episode, Penny dives deep into the art of creating a winning sales pitch that captures attention and closes deals.

Penny shares her proven strategies for structuring a compelling sales presentation, starting with formatting your pitch and breaking down your prospect's pain points in the introduction.

She discusses the importance of focusing on your client's business from your perspective, rather than solely talking about yourself. This approach helps you demonstrate your understanding of their unique challenges and how your solutions can effectively address them.

Also exploring the various tools you can use to create your presentation, such as Microsoft Word, PowerPoint, and Canva, this week’s episode provides insights on how to leverage each platform to design visually engaging slides that reinforce your message.

Penny emphasises the significance of tailoring your message to your target audience, showcasing your unique value proposition, and addressing potential objections before they arise. She covers essential elements like crafting an irresistible opening, highlighting your key benefits and differentiators, using storytelling to create an emotional connection, incorporating social proof and testimonials, and delivering a powerful pitch with confidence and authenticity.

If you're ready to take your sales presentations to the next level and convert more prospects into loyal customers, this episode is a must-listen. Tune in now via the link in bio, and discover how to create a sales deck that sells itself.

🎙️ Host: Penny Joyner-Platt
📍 Recorded In Hitchin
🎧 Producer: Connor Wells

09/04/2024

✨ I BEAT MO FARAH IN A RACE ONCE ✨

In one of the biggest revelations our Quick Fire Round has ever had, Daniel Astaria shares his incredible story of beating one of the world’s greatest long-distance runners, Mo Farah.

This week we sit down with Daniel Astarita, Managing Director at Kesslers London and Proportion London, two preeminent entities in the retail design industry.

With over a decade of experience leading teams and executing a vision, Daniel shares his journey of creating award-winning displays and customer experiences for global retailers and brands, such as supermarket brands Asda and Sainsburys, as well as big beauty brands like Charlotte Tilbury and L’Oreal. He dives deep into the challenges and triumphs of working in the retail design industry, nurturing a culture of creative problem-solving, and consistently exceeding client expectations.

From discussing the power of teamwork and resilience to drawing parallels between his professional life and his love for sports that shaped him as a person, Daniel offers invaluable insights for entrepreneurs and leaders alike.

Get ready for a conversation filled with wisdom, inspiration, and a glimpse into the future of retail design.

Stream this episode now via the link in bio and discover how Daniel is transforming the retail design industry one bespoke solution at a time.

🎙️ Hosts: Penny Joyner-Platt
📍Recorded in Hitchin
🎧 Producer: Connor Wells

08/04/2024

✨ BIGGEST BEAUTY BRAND IN THE WORLD✨

Name-dropping some of the biggest brands globally, Daniel Astarita boasts a list of incredible clients he has had the pleasure of working with.

In this week's inspiring episode, we sit down with Daniel Astarita, Managing Director at Kesslers London and Proportion London, two preeminent entities in the retail design industry.

With over a decade of experience leading teams and executing a vision, Daniel shares his journey of creating award-winning displays and customer experiences for global retailers and brands, such as supermarket brands Asda and Sainsburys, as well as big beauty brands like Charlotte Tilbury and L’Oreal. He dives deep into the challenges and triumphs of working in the retail design industry, nurturing a culture of creative problem-solving, and consistently exceeding client expectations.

From discussing the power of teamwork and resilience to drawing parallels between his professional life and his love for sports that shaped him as a person, Daniel offers invaluable insights for entrepreneurs and leaders alike.

Get ready for a conversation filled with wisdom, inspiration, and a glimpse into the future of retail design.

Stream this episode now via the link in bio and discover how Daniel is transforming the retail design industry one bespoke solution at a time.

🎙️ Hosts: Penny Joyner-Platt
📍Recorded in Hitchin
🎧 Producer: Connor Wells

06/04/2024

✨ CREATING THAT BRAND IDENTITY PEOPLE ALL AROUND THE WORLD CAN RELATE TO ✨

Daniel Astaria gives us an insight into what it takes to build the perfect brand display, using design toolkits as the starting point for each brand Kesslers London works with.

In this week's inspiring episode, we sit down with Daniel Astarita, Managing Director at Kesslers London and Proportion London, two preeminent entities in the retail design industry.

With over a decade of experience leading teams and executing a vision, Daniel shares his journey of creating award-winning displays and customer experiences for global retailers and brands, such as supermarket brands Asda and Sainsburys, as well as big beauty brands like Charlotte Tilbury and L’Oreal. He dives deep into the challenges and triumphs of working in the retail design industry, nurturing a culture of creative problem-solving, and consistently exceeding client expectations.

From discussing the power of teamwork and resilience to drawing parallels between his professional life and his love for sports that shaped him as a person, Daniel offers invaluable insights for entrepreneurs and leaders alike.

Get ready for a conversation filled with wisdom, inspiration, and a glimpse into the future of retail design.

Stream this episode now via the link in bio and discover how Daniel is transforming the retail design industry one bespoke solution at a time.

🎙️ Hosts: Penny Joyner-Platt
📍Recorded in Hitchin
🎧 Producer: Connor Wells

04/04/2024

✨ I WAS A TERRIBLE PROJECT MANAGER✨

Penny asks Daniel how he got to where he is today, following a career-ending injury in sports, Daniel was encouraged to work in a factory and fell in love with the environment.

In this week's inspiring episode, we sit down with Daniel Astarita, Managing Director at Kesslers London and Proportion London, two preeminent entities in the retail design industry.

With over a decade of experience leading teams and executing a vision, Daniel shares his journey of creating award-winning displays and customer experiences for global retailers and brands, such as supermarket brands Asda and Sainsburys, as well as big beauty brands like Charlotte Tilbury and L’Oreal. He dives deep into the challenges and triumphs of working in the retail design industry, nurturing a culture of creative problem-solving, and consistently exceeding client expectations.

From discussing the power of teamwork and resilience to drawing parallels between his professional life and his love for sports that shaped him as a person, Daniel offers invaluable insights for entrepreneurs and leaders alike.

Get ready for a conversation filled with wisdom, inspiration, and a glimpse into the future of retail design.

Stream this episode now via the link in bio and discover how Daniel is transforming the retail design industry one bespoke solution at a time.

🎙️ Hosts: Penny Joyner-Platt
📍 Recorded In Hitchin
🎧 Producer: Connor Wells

03/04/2024

✨ MEET DANIEL ASTARITA ✨

In this week's inspiring episode, we sit down with Daniel Astarita, Managing Director at Kesslers London and Proportion London, two preeminent entities in the retail design industry.

With over a decade of experience leading teams and executing a vision, Daniel shares his journey of creating award-winning displays and customer experiences for global retailers and brands, such as supermarket brands Asda and Sainsburys, as well as big beauty brands like Charlotte Tilbury and L’Oreal. He dives deep into the challenges and triumphs of working in the retail design industry, nurturing a culture of creative problem-solving, and consistently exceeding client expectations.

From discussing the power of teamwork and resilience to drawing parallels between his professional life and his love for sports that shaped him as a person, Daniel offers invaluable insights for entrepreneurs and leaders alike.

Get ready for a conversation filled with wisdom, inspiration, and a glimpse into the future of retail design.

Stream this episode now via the link in bio and discover how Daniel is transforming the retail design industry one bespoke solution at a time.

🎙️ Hosts: Penny Joyner-Platt
📍Recorded in Hitchin
🎧 Producer: Connor Wells

02/04/2024

✨NOTES TO EDITORS: THAT INFORMATION THE JOURNALIST NEEDS ✨

In this week's episode, Penny pinpoints exactly how to sign off that press release, including the importance of adding key information in the notes to editors.

In this week's info-packed episode, Penny shares her expertise on crafting press releases that grab attention and get results. Penny dives deep into the essential elements of a press release from structuring your paragraphs for maximum impact to including powerful testimonials that build credibility. She also shares insider tips on avoiding common pitfalls and using language that resonates with journalists and readers alike.

Whether you're launching a new product, announcing an event, or sharing a milestone, this episode is a must-listen for entrepreneurs looking to make a splash in the media. Penny covers everything you need to know, including crafting headlines that hook your audience, finding your story, and crafting a press release that truly pops.

If you're ready to take your PR game to the next level and get your business the attention it deserves, this episode is for you. Stream the full episode now via the link in the bio and start crafting press releases that make headlines.

🎙️ Host: Penny Joyner-Platt
📍 Recorded in Hitchin
🎧 Producer: Connor Wells

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Website

https://podcasters.spotify.com/pod/show/diaries-of-badass-b

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