The Cake Business Club

The Cake Business Club Cake Business Coaching | Training To Set Up A Cake Business From Home | Monthly Membership | 1:1 Coaching | Cake Business Tools.

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I saw this from Crappy Cake Art by Anna Lasbury and immediately thought: YES. šŸ‘šŸ»I’m ALWAYS telling cake makers to be bra...
23/09/2026

I saw this from Crappy Cake Art by Anna Lasbury and immediately thought: YES. šŸ‘šŸ»

I’m ALWAYS telling cake makers to be brave and do the thing.

Put your prices up. Send the email. Approach the venue. Launch the workshop. Enter the awards. Pitch yourself for the opportunity.

ā€œWhat’s the worst that could happen?ā€

They say no? Nobody books? It doesn’t work?

Okay. You deal with it, learn something and move on.

But then I saw this awesome cake art 🤩 and thought...

Hang on a minute...

Why are we always asking ourselves what’s the WORST that could happen?

What if it goes RIGHT?

What if you put your prices up... and people still book?

What if you approach that venue... and they want to work with you?

What if you launch the workshop... and it sells out?

What if you pitch yourself for that opportunity... and they say YES?

What if you try the thing you’ve been talking yourself out of for the last six months... and it completely changes your business?

What if the BEST happens?

We can spend so much time protecting ourselves from things that might go wrong that we forget to leave any room for the possibility that things might go brilliantly right.

And no, everything you try in your cake business WILL NOT work. I've had my fair share of epic fails over the years! šŸ™ˆ

But imagine how many brilliant things might never happen if you’re too scared to try them in the first place.

So maybe next time you catch yourself thinking...

ā€œBut what if...?ā€

Finish that sentence differently.

What if it works? What if they say yes? What if I CAN do it?

What if you gave yourself the chance to FIND OUT?

What’s the BEST that could happen? 🄳

It’s VERY easy to get used to things in your cake business that you don’t actually have to put up with.The evenings spen...
23/09/2026

It’s VERY easy to get used to things in your cake business that you don’t actually have to put up with.

The evenings spent doing admin because you’ve been making cakes all day. The enquiries that disappear when you send your prices. The constant wondering whether you’re charging enough. Posting on Instagram and hoping it eventually turns into orders. Trying to make every business decision on your own.

After a while, you can start thinking...

"I suppose this is just what running a cake business is like.ā€

But... who says it has to be like that?

I’ve seen hundreds of versions of cake-business success, and I can tell you there is no ONE way your business has to look.

You can make more money without automatically making more cakes. You can attract better-fit customers. You can have boundaries. You can get your evenings back. You can know what you need to focus on instead of trying 27 different things at once. šŸ˜‚

And you don’t have to figure out HOW to do all of that on your own either.

That’s exactly why my cake business coaching community 'The Club' exists.

It’s for cake makers who are already up and running and want MORE from the business they’ve built.

The doors open THURSDAY for just 7 days, and then they won’t open again until March 2027.

If you recognised your cake business in those slides and thought, ā€œYep. I’m ready for something to changeā€¦ā€

Comment CLUB and I’ll show you how I can help. 🄳

Rosie The Buckingham Cake Shed | Wedding & Birthday Cakes didn’t leave a 13-year career because her cake business sudden...
22/09/2026

Rosie The Buckingham Cake Shed | Wedding & Birthday Cakes didn’t leave a 13-year career because her cake business suddenly got busier.

She left because she’d built a cake business that could actually become her career. 🄳

And I think that distinction REALLY matters.

Since joining The Club in June 2025, Rosie has increased her prices, created new income streams, grown her audience, increased her website traffic and orders, built relationships within her local community and created a business that now matches the income she used to earn in employment.

But perhaps my favourite part of Rosie's story is that she hasn’t built somebody else’s version of a successful cake business.

She’s built HER version.

One that includes her cake shed, postal bakes, workshops, celebration cakes, events, digital products AND still works around life with her young children.

And none of that happened because Rosie joined The Club and magically woke up with a better business. šŸ˜‚

She did the work.

She showed up. She learned. She asked questions. She tried things. She made changes. She kept going.

And THAT is exactly what I mean when I say:
I’ll never expect perfection in The Club. But I will expect participation.

Because nobody can want your success more than you do.

The Club gives you the training, coaching, feedback, accountability and support to help you work out what YOUR cake business needs next - but you have to take that and put it into action.

Rosie absolutely has. And look what can happen when you do. šŸ„¹šŸ‘šŸ»

The doors to The Cake Business Club open on Thursday for just 7 days, and then they won’t open again until March 2027.

If you’ve been running your cake business for 6+ months and you know you want MORE from it, maybe it’s time to find out what your next six months could look like.

Make the next 6 months count.

Comment CLUB and I’ll send you the link to join the waitlist. 🄳

21/09/2026

Actual proof of what will happen!

Give me 30 minutes a day with you this week in the FREE 4 day Cake Business Reset.

And see for yourself! šŸ‘€

Comment RESET for the link šŸ‘‡šŸ»

If you recognised yourself in more of those than you'd care to admit... šŸ˜‚But also… COME AND DO THE RESET.Because I don’t...
20/09/2026

If you recognised yourself in more of those than you'd care to admit... šŸ˜‚

But also… COME AND DO THE RESET.

Because I don’t think you started a cake business so you could spend your evenings doing admin, panic every time you send a price, say yes to cakes you don’t actually want to make and post on Instagram with your fingers crossed hoping somebody might enquire.

And I definitely don’t think the answer is automatically to MAKE MORE CAKES.

There could be a completely different lever you need to pull.

Maybe it’s your prices. Your costs. The type of orders you’re taking. Who you’re selling to. Your marketing. Your systems. How you’re using your time.

But first, you need to work out what’s actually going on in YOUR business and what you want it to give you.

That’s exactly what we’re doing in my FREE 4-day Cake Business Reset.

If you’ve been running your cake business for 6+ months and you know you want MORE from it in 2027, come and join us.

We start TOMORROW. 🄳

Comment RESET and I’ll send you the link or sign up here: https://www.thecakebusinessclub.co.uk/2026-reset

P.S. If you checked your sent folder after your last unanswered quote, this is a safe space. šŸ˜‚

What if earning more from your cake business DIDN’T automatically mean making more cakes?Because I think we can get very...
17/09/2026

What if earning more from your cake business DIDN’T automatically mean making more cakes?

Because I think we can get very stuck on that equation.

Want more money = need more orders.

But there are so many other possibilities.

You might be able to increase your prices. Increase what your average customer spends with you. Change the mix of cakes you sell. Look at where your money is disappearing. Find ways to make some of your orders more profitable.

And suddenly, the goal isn’t necessarily to squeeze another five cakes into your month.

It might be to make the cakes you’re ALREADY making work harder for your business.

Imagine earning more next year from the same number of cakes.

Or making fewer cakes while maintaining the income you have now.

THAT’S the kind of possibility I want you to start exploring. šŸ‘€

And it’s exactly what we’ll be doing on Day 3 of The Cake Business Reset next week.

We’re going to look properly at the money in your business, what’s coming in, what’s going out and what’s left for you. Then we can start looking at where YOUR opportunities might be.

Because I don’t automatically want you to build a BUSIER cake business.

I want you to build one that works better for YOU.

The Cake Business Reset is completely FREE, starts next week and is for cake makers who’ve been in business for 6+ months.

Comment RESET and I’ll send you the link to join us. 🄳

16/09/2026

Are you a cake maker 6+ months into your cake business journey? Then read on šŸ‘€šŸ‘€šŸ‘€

I spent a LOT of time (and money!) learning how to make better cakes when I had my cake business.

And I don’t regret any of it.

But looking back now, the biggest turning points in my business didn’t come from learning another cake technique.

They came from learning how to run a better BUSINESS.

And from having people around me who challenged what I thought was possible, encouraged me to do things that felt uncomfortable and helped me develop skills I simply didn’t have yet.

Because you can be absolutely BRILLIANT at making cakes and still have so much more potential sitting inside your business.

Maybe there’s more money to be made from the orders you already have. Better-fit customers you could be attracting. Systems that could give you hours of your week back. Opportunities you haven’t even considered yet.

THAT is the stuff that lights me up now.

I don’t want to teach you how to make a better cake.

I want to help you build a better business around the cakes you’re already brilliant at making. 🄳

And next week, you can spend four days doing exactly that with me inside The Cake Business Reset.

It’s completely FREE and for cake makers who’ve been in business for 6+ months.

Comment RESET and I’ll send you the link to join us.

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