Sugar Sparrow

Sugar Sparrow 🩷 Hey, I'm Jess - Your Baking Business Bestie. Showing you how to ACTUALLY make money from baking.🩷
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What to BUY and NOT buy from Sainsbury’s from a pro baker 🛒🍰🩷I’ve been baking professionally 14 years here’s what to buy...
17/06/2026

What to BUY and NOT buy from Sainsbury’s from a pro baker 🛒🍰🩷

I’ve been baking professionally 14 years here’s what to buy and not buy from your local Sainsbo

🩷Love their raspberry jam - especially over strawberry!
🩷Don’t buy pre sifted flour (I don’t even sift the over stuff!)
🩷Don’t buy plastic nozzles, metal ones are the same price and much better
🩷Love their cocoa powder

Also this is a part 2 for my best Sainsbury’s finds 🛒

Want more baking help comment CAKE and I’ll send you the link to my guides and community group 😘

16/06/2026

🚨FREE 14 Day Content Challenge…🚨

Bake Post Grow is live!
Posting took me from £50 to £2000 cake sales a week 🤯

No marketing degree. No idea what I was doing. Just a phone and cakes I wanted people to see.

Now I get over a million views every month, 68,000+ followers on Instagram, over 40,000 on Facebook & 110,000 on TikTok, and a business that's fully booked from content alone.

I've partnered with Stanley AI to build a FREE 14-day challenge that teaches you exactly how I did it. Daily emails. Real strategy. Step by step.

Not just for bakers either. If you're a small business owner posting without a plan, this is for you too.

Comment GROW and I'll send you the link to start today 🤍

In partnership with

Sign up here - stan.store/sugarsparrow/p/the-bake-post-grow-challenge

14/06/2026

Viral dot cakes but make it JELLY 🍓

Everyone’s raving about these dot cakes so I had to try my own twist.

Pre-made strawberry jelly set in little pots, then topped with buttercream and sprinkles. Actually delicious. Very sweet. But totally worth it.

Hey I’m Jess, cake content creator and your baking business bestie 🤍 I help with all things baking and business.

What do we think about these dot cakes? Are you obsessed or have you seen enough of them? 👇

Everything to buy and NOT buy as a baker of 14 years 🍰Your girl loves Hobbycraft as a baker but here’s my fav buys and n...
13/06/2026

Everything to buy and NOT buy as a baker of 14 years 🍰

Your girl loves Hobbycraft as a baker but here’s my fav buys and not buys. 🩷

Love the glass turntable, always in my videos.
Always brilliant nozzles and huge selection.

What’s your fav Hobby Craft buys?

If you want more baking help I have a group with over 200 members and loads of baking business guides - comment CAKE for the links 😘

11/06/2026

Allergen Labels Explained: What You ACTUALLY Need (Part 1) 🏷️

Natasha’s Law changed everything for home bakers. But what labels you need depends on HOW you’re selling 👇

PRE-PACKAGED (markets, shops, no customer contact): Full label required:
🏷️ Product name
🏷️ Full ingredients list (descending order by weight)
🏷️ Allergens in BOLD
🏷️ Business name & address
🏷️ Best before/use by date

PRE-ORDERED (custom orders, direct to customer): You can use a simpler system:
✅ 14 allergen tick list sticker
✅ “Eat within” date
✅ “May contain” warning (e.g. “Made in a kitchen that handles nuts, dairy, eggs, gluten”)

The key difference?
Pre-packaged = full label, no conversation
Pre-ordered = you’ve spoken directly to the customer

ALWAYS ask at booking: “Do you have any allergies, intolerances or dietary requirements I need to know about?”

Document their answer. Every. Single. Time. 📋

Part 2: Where to get compliant stickers + my exact allergen tracking system ✨

Comment CAKE and I’ll send you my tools for staying legal with allergens when baking for the public 🩷

10/06/2026

I made this cake three months ago and only just found it 😅

I don’t use my baking kitchen much anymore, and it was hiding in the fridge I barely open. Don’t worry — I don’t make cakes for the public these days. This was never going out to anyone.

BUT… if you’ve ever worried about making a cake “too early” — look at this thing. Three months old and it still looked okay 👀 (I wouldn’t eat it, obviously)

So please stop stressing about making your cake the day before. A properly stored cake stays fresh for DAYS. I always used to make mine about 5 days ahead and they were absolutely fine.

Want more tips like this? I share loads inside my free Cake Community — plus there’s an exclusive webinar you won’t find anywhere else.

Comment CAKE and I’ll send you the link 🩷

Perfect week away in Crete 🇬🇷🌞Had an amazing time escaping work, getting a tan, enjoying of food (and drinks) and relaxi...
07/06/2026

Perfect week away in Crete 🇬🇷🌞

Had an amazing time escaping work, getting a tan, enjoying of food (and drinks) and relaxing, plus celebrating Nathan’s birthday.

Don’t want to go home 💙

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