Sugar Sparrow

Sugar Sparrow 🩷 Hey, I'm Jess - Your Baking Business Bestie. Showing you how to ACTUALLY make money from baking.🩷
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(4)

11/09/2026

Shower room reveal… ok not cake related content but I just had to show off my new bathroom and I love a home improvement project.

Plus a cake brand deal did pay for it 😅🚿✨
I can’t believe cake videos pay me enough for these things.

Shout out to Dean at WD Bathrooms & Beta Bathrooms - amazing start to finish 🩷

If you wanna know how I make more money from videos that pay for the fun stuff in life comment MONEY and I’ll send you a link.


10/09/2026

Good branding tips for your home bakery 🎨🎂

14 years in and branding is one of the things people get wrong early, here’s the simple version:

🎨 Stick to 3 colours. In your logo, your branding, everywhere. Consistency is what makes you recognisable, not variety.

🎨 Use 2 fonts, max. One for your main text, one for subtitles or standout text. Both need to actually be easy to read, not just pretty.

🎨 Spell your name the same way, everywhere. Same spelling, same spacing, on every platform. If people can’t find you consistently, they can’t find you at all.

None of this is complicated, but it’s the difference between looking like a proper business and looking like a hobby.

Want the full breakdown, taking your baking from hobby to real business? Comment BUSINESS and I’ll send you the link to my in-depth guide 🩷

14 years as a baker I’ve had it all, especially now I coach & support other bakers / cake makers, wow my list is long. A...
08/09/2026

14 years as a baker I’ve had it all, especially now I coach & support other bakers / cake makers, wow my list is long.

Anything I’m missing?

‘How’s the cake coming along’ is a classic though

Need more baking help from a pro who’s here just to be your baking bestie comment BUTTER and I’ll send you my ways 🧁😘

07/09/2026

Over £50,000 in digital products sales not from luck, from actually using the features properly. Here’s my tips for reaching this figure…

📩 AutoDM — this is honestly the game changer. Someone comments a word, they instantly get a DM with the link, no manual replying needed. So when a post goes viral I can reply to everyone without lifting a finger. Over 4,000 people have clicked straight through to my links this way. Even on this post - comment STAN and I’ll DM you a link.

💌 Email marketing — over 2,000 subscribers, 2 emails a week straight from Stan. It’s the easiest email tool I’ve used and it’s included in my monthly sub!

🩷 Affiliates — this one I love. If people love my guides, they can share them and earn from every sale they bring in. My guides have already helped so many bakers, and now they get to make their own money recommending them too. Everyone wins.

🔗 Funnels — the one I’m still getting more confident with, but even the basics have helped guide people from free downloads into paid guides.

I started on the standard plan and upgraded to Pro once I saw what these features could actually do, and it’s worth every penny.

Comment STAN to start selling your knowledge today!

Stan — Your All-in-One Creator Store

06/09/2026

The internet seems to hate my hair when I bake… even though I no longer bake for the public and only coach baking businesses!

Literally my whole page is teaching others how to make a successful home bakery or social media tips and I do the odd brand deal soooo why are they so vexed when my hairs down lol

Anyway if you need baking help comment BUTTER and I’ll sort you out

Things that give me the ick as a home baker of 14 years 🎂😬Some of these are funny. Some of them nearly put me off this w...
04/09/2026

Things that give me the ick as a home baker of 14 years 🎂😬

Some of these are funny. Some of them nearly put me off this whole thing more than once. Here’s what I’ve learnt and how you can avoid the same headaches 👇🏼

🎀 Customers who won’t pay upfront “in case you’re a scam.” I get it, but this is exactly why deposits and clear terms exist, protect yourself from day one. Plus I’m literally on Google & have reviews!

🎀 Customers who expect a reply at 1am. Set your hours and stick to them. Your business, your rules, your sleep. I’m not Amazon.

🎀 Other bakers who see you as competition instead of community. Some of the best things that happened for my business came from other bakers, not despite them. And exactly why I started my Bakers Club!

🎀 The wrong shade of blue. A small one, but colour matching will test you daily. Learn your brands, learn your colour theory, save yourself the redo.

14 years in and I’ve made every mistake so you don’t have to. That’s genuinely the whole reason I share this stuff now.

Want more help avoiding the pitfalls? Comment BUTTER for my guides or SKOOL to join my Bakers Club 🧈🩷

Summer in Wales & I wouldn’t have it any other way. 🏴󠁧󠁢󠁷󠁬󠁳󠁿🌊🦀My second home, my favourite place on earth. Sun, sea, sand...
31/08/2026

Summer in Wales & I wouldn’t have it any other way.
🏴󠁧󠁢󠁷󠁬󠁳󠁿🌊🦀
My second home, my favourite place on earth. Sun, sea, sand, crabbing, food, margaritas, chicken w**e, friends, family and fun.

I’m sad summer is over but it’s been amazing. I’ve worked the bare minimum, often sat in the sunshine. I am so lucky to have a business that means I can take the summer off and do the odd hour on the decking.

Gutted to be back in suburbia but secretly excited for the kids to be back in school any day now 🙌🏼😅.

Thank you summer 2026 💙

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