Dissident Creative Agency

Dissident Creative Agency dissident is a creative agency that offers renegade marketing, branding, and video creation.

We've shot at loads of trade shows with various clients over the years - Toolfair, Screwfix Live, Installer Show, Painte...
25/07/2025

We've shot at loads of trade shows with various clients over the years - Toolfair, Screwfix Live, Installer Show, Painter and Decorator Show etc..

We know the importance of not just delivering 'the highlights' of the show and we maximise our clients return when it comes to the content we deliver.

We capture the atmosphere, the buzz, the interactions, which all makes great content for our clients to share as a reflection of the show, as well as putting serious thought into how we can provide valuable assets for other marketing channels.

👉 End user interactions with new products - capturing the excitement and demand.
👉 Interviews with end users - creating on brand UGC.
👉 Demos - make for great shorts.
👉 Product photography - providing a bank of imagery to use in wider marketing.

Because there are so many elements to exhibitions - stands, staff, end users, products, merch, influencers etc - it's one of the most cost effective ways to create such varied content.

Got a trade show coming up or know a brand who you think we should connect with? Drop us a message or comment below 🤘

Pure appreciation post 🖤A huge shoutout to the incredible creators, influencers and brand ambassadors who’ve helped us c...
24/07/2025

Pure appreciation post 🖤
A huge shoutout to the incredible creators, influencers and brand ambassadors who’ve helped us create hugely successful productions and campaigns for our clients 🤘🎬

We understand the value of boots on the ground creators and use these talented and hardworking individuals to elevate our own marketing efforts.

Whether it’s in front of the camera, behind the mic, or out on site — your energy, creativity and professionalism help make our campaigns industry leading 💪🏻

23/07/2025

A lot of construction brands miss this step with their social media content.

One of the first steps when creating messaging and content for socials should be asking the question:

"What does our audience actually want to see from us?

It sounds obvious, but too many brands skip this step. Instead of mimicking what others are doing, focus on what would genuinely provide value to your specific audience.

✔️ Understand who you're speaking to
✔️ Deliver consistent value
✔️ Experiment and test, but always with your audience in mind

And remember, high engagement doesn’t always mean high brand value. Some of the most effective content won’t go viral, but it could educate, build trust, credibility and long-term impact.

22/07/2025

Challenge accepted!
There’s nothing Mollie can’t make look cool. Give her a product, and she’ll nail the shot, every time. 📸🔥

21/07/2025

You might know what dissident does - but who actually does it?
In this very serious video:
👋 We introduce ourselves
🔍 Explain what we actually do around here
👀 And, show off our incredibly top tier talents..

Put your votes in the comments for who you think has the most impressive talent 👀

17/07/2025

This production was SERIOUSLY fun!

We recently created a film for that was essentially a visual celebration of their award winning wall plug, the DuoPower.

This has been a project we’ve been chomping at the bit to do for some time, and credit to the team at fischer for giving us the green light and putting full trust in our planning and creativity.

With no installs, no demos, and no features or benefits to focus on, the planning had to be tight. Every shot needed to work hard, so we went all in: hired probe lenses, brought in super slow mo cameras, and used lighting so powerful we had to wear sunglasses on set.

Big up to our team for the huge amount of pre production that went into this project and for the super smooth ex*****on, especially given that we were using gear we hadn't tested prior.

16/07/2025

UGC isn’t just a social post filler, done correctly, it's a powerful asset.

Totectors commissioned us to create UGC style content with the vibe of a YouTube reviewer, these assets were to be used as social ads along with other campaign deliverables.

The brief: Real feedback from a real tradesman, but with production quality that reflects the brand.

We worked with Carl, a trade influencer who’d been wearing the boots for weeks. We set up a YouTube style review environment, captured authentic on camera feedback, and layered in creative b-roll that visually backed up what he was saying.

In post, we added subtitles to reinforce key messages and make the content effective with or without sound.

The result:
✅ Authentic feedback
✅ Visual + written reinforcement of product benefits
✅ Content that feels real, polished, and ad-ready

15/07/2025

Is high production value content viable for raw, authentic platforms like TikTok?

It depends - but for a lot of the brands we work with, the answer is absolutely yes.

Authenticity definitely matters but so does quality, especially for brands that are positioned as premium or market leading.

It's all pretty subjective and specific to each brand but we often go for a balance. That might mean mixing high end campaign assets with content that feels more UGC (User Generated Content) inspired. And if UGC is the way you want to go, whilst maintaining a premium positioning, don't just go for content that's handheld, shot on a phone with little thought or production implemented. Go for a hybrid approach. Use end users and content creators in the film but plan the shoot as you would a big production, shoot vertical but on something of higher quality and generally keep the quality of your content consistent to the more product heavy marketing.

This way the content will have authenticity, hit all the right notes of UGC but maintain that premium vibe that the brand gives off in everything else.

Because if your brand looks premium one minute, then throws out something that feels rushed or off brand the next, it damages the viewer's perception of the brand.

11/07/2025

Not an influencer agency, but we do work with some seriously solid trade influencers 👷‍♂️⚡

Here’s Dan talking about why we’d rather cast real tradespeople than models in our productions, because they bring the authenticity and the audience that brands in this space actually need.

Real people. Real skills. Real reach.

07/07/2025

While we were at InstallerSHOW, we asked brands and content creators one simple question:
“What’s your favourite social media platform?”

Watch to hear what the industry had to say - and let us know your go to platform in the comments 👇

Great shoot yesterday with  Shooting 📷🎥 for a campaign to launch a new product to market so can't show too much at the m...
04/07/2025

Great shoot yesterday with

Shooting 📷🎥 for a campaign to launch a new product to market so can't show too much at the moment.

Always great to work with the Werner Team and our guys worked incredibly hard in the sun and heat. 💪🏻

Big thanks to Matt and for modelling.

Also big shout to for generously hooking us up with the location.

03/07/2025

Views aren’t worth it if they cost you your brands reputation.

In this clip from the Bathroom Association Social Media Masterclass at Installer Show, Dan shares his thoughts on appropriate content and why chasing trends without purpose can do more harm than good.

Whether it’s designed to entertain, engage or educate, content should always feel aligned with your brand’s identity. That means knowing when to lean in — and when to leave it.

📲 Not every trending sound or meme is the right move, especially for premium or legacy brands. Authenticity matters more than virality.

Address

Stone

Alerts

Be the first to know and let us send you an email when Dissident Creative Agency posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Dissident Creative Agency:

Share