SportsByte is dedicated to covering a wide range of sports and issues at all levels of competition across Sunderland, the North East, UK, and Internationally. With a team of over 100 roving reporters, University Clubs, Local Clubs, City Franchises and Amateur Teams are followed in depth along with news stories, blogs, features, reviews and match reports. Football, Netball, Tennis, Hockey, MMA - if
it's on in Sunderland it's on our site. Our Goal - To offer a comprehensive, reliable and accurate coverage of all sports teams representing the City of Sunderland. Our Mission - To be recognised first and foremost as a credible sports news organisation and secondly as a a provider of opportunities; where students can develop, hone and practice their skills in a real-life working environment. Our Vision - To become a multi-platform sports news service, fusing the brightest talent in the region with the latest media technology to offer a fully engaging, informative and interactive home for sports news
SPORTSBYTE ORIGINS
The University of Sunderland's Institute of Sport launched SportsByte in October 2011 after months of planning and development with the Faculty of Art, Design, and Media's lead academic Journalism staff. From their work at the forefront of Sport in Sunderland, the Institute were passionate about improving the knowledge and awareness of teams, clubs, programmes, and issues that are typically crowded out by other news stories and features in local and regional press. The two primary objectives of providing first rate journalism and coverage for sport within the area, as well as real-life and professional experience for students studying Journalism, are a perfect match. SportsByte operates like any other newsroom in the UK, with an editorial team, reporters, feature writers, bloggers, analysts, and other back of house staff, all producing content 24/7, 365 days a year. The online news portal currently boasts a student workforce of over 150 people, which enables a huge number of sports and programmes to be covered throughout the region, bringing them much needed exposure.
