24/09/2025
Cold emails won’t build trust, but a 30-second video from your customer will. Here’s how to collect powerful testimonials in minutes, no camera crew needed.
Too many businesses spend all their energy writing ads about themselves. But people don’t believe businesses, sorry that sounded harsh, but it’s often true. They believe other people. So instead of another sales page, start asking your customers to share their own story, face on camera. Not studio-quality. No scripts. Just a casual Teams call.
I know that sounds daft coming from a video strategist, but it really doesn’t have to be overly polished, or at least not until your brand or product grows.
keep it short and asked three things:
What problem did you have before working with us?
What changed after using our product or service?
Would you recommend us — and why?
Most of your clients will give you wonderful, glowing compliments in under a minute, which is absolute gold! When you upload these clips to your site or social media , conversion rates will jump. New leads will start flowing in, often quoting the testimonials which drove them your way in the first instance. It's then down to you to get that created lead over the line.
People will see themselves in your customers. No pitch necessary, its been done for you by your customers!
Here’s what I'd suggest:
☎️Schedule a 10-minute check-in call with your customer
🎥Record it with permission, dead easy to do these days
❓Ask the 3 questions above
🎞️Clip a good 30 seconds for marketing
😀Done!
You don’t need a fancy setup, just real words from real people. Try this with your next happy client. You’ll stop selling and start showing. With this ever-growing ai world, real people are going to be the new thing!
