Links Magazines

31/10/2025

Awareness Comes First

Advertising is rarely about instant results. It’s about planting the seed so that when a customer needs your service, they already know your name.

Readers might not call you today, but the brand they’ve seen issue after issue in Links Magazines will be the one they think of tomorrow. That’s how awareness works — it grows quietly, over time.

Local magazines build that kind of familiarity in a way digital channels often can’t. People read them, share them and keep them in the house. They see your advert repeatedly in a trusted environment where your business becomes part of the local conversation.

Many of the most successful small businesses we work with think of advertising as a steady presence rather than a short-term campaign. They stay visible and allow awareness to do its work.

If you’d like to talk about building awareness for your business through consistent local advertising, we’d be glad to share ideas.

Source: Nielsen, Global Trust in Advertising (2015)

30/10/2025

Festive Dining at The Bedford
Celebrate the run-up to Christmas in the warm comfort of The Bedford Hotel in the heart of Tavistock. Settle down to a festive lunch or dinner with friends or family, and enjoy the finest local ingredients of the season, prepared with care and presented with flair.
Three course Festive Lunch, 1st – 24th December, £37
Three course Festive Dinner, 1st - 22nd December, £39.50
https://bedford-hotel.co.uk/offers/offer/festive-lunches-dinners

30/10/2025

Choosing the Right Size for Your Advert

There’s no single answer when it comes to the size of your advert. It depends on your goals, your margins, and what success looks like for your business.

Before deciding, think practically:
• What’s the value of your product or service? Higher-value items can justify a bigger advert because each sale carries more weight.
• How many sales would it take to cover your advertising spend? Work backward from that number.
• What’s your profit margin? Businesses with slim margins often need smaller, more frequent adverts, while those with higher margins can make an impact with larger placements.

The right size isn’t about spending the most, it’s about making every pound work effectively. A well-placed advert that fits your goals will perform better than one that simply takes up more space.

At Links Publishing Ltd, we help local businesses find that balance. We’ll work with you to match your message, your budget and your ambitions — so your print advertising delivers genuine results.

If you’d like help working out what’s right for your next campaign, we’d be happy to talk it through.

Source: Ehrenberg-Bass Institute, How Brands Grow (Byron Sharp, 2010)

30/10/2025

THIS IS HALLOWEEN!

Fangtastic Fun to be had in Liskeard on Freaky Friday 31st October and Spooky Saturday 1st November at 7pm

Teylu Theatre Company is getting ready for a shockingly good show at the Liskerrett Community Centre in Liskeard. Performers have been perfecting their haunting harmonies, devilish drama and petrifying poetry! The show at the Liskerrett Centre includes everything from Jekyll and Hyde and the Monster Mash to Dracula and the Wyrd Sisters. Expect song and dance, Shakespeare – and a good laugh! Plus spooky snacks and tricky treats.
Tickets from the Liskerrett Centre in person or online https://www.liskerrett.co.uk/events/event/31-Oct-2025/this-is-halloween

29/10/2025

Sounds like a great idea

🌟 Introducing Together In Business — A New Space for Local Business Owners 🌟
🗓️ First Event: Thursday 6th November
🕘 Time: 9:00 AM
📍 Location: Granito Lounge, Tavistock

Running a business can be rewarding — but also isolating, overwhelming, and full of tough decisions. That’s why Tom Bickle, Terry Neild and Katie Ayland have come together to create Together In Business — a safe, supportive space for business owners to connect, reflect, and grow.

💡 Our Mission
To build a community of business owners who learn from each other, hold one another accountable, and grow together through curiosity, trust, and honest peer support.

🤝 The Events
Each gathering is designed to spark conversation, connection, and reflection.
No sales pitches. No hard networking. Just real people, sharing real experiences and supporting one another through action and insight.

👥 Meet the Founders
🔹 Tom Bickle, Director of JP Blackmoor Accountants, is passionate about helping business owners find confidence in their numbers and peace of mind in their decisions.
🔹 Terry Neild & Katie Ayland, founders of TN Business Coaching, guide business owners through both the practical and personal sides of entrepreneurship — helping them overcome overwhelm, build structure, and achieve balance.
Together, they bring a wealth of experience — from financial clarity and strategy to personal development and leadership growth — all with one goal: to help you thrive.

💬 What to Expect on 5th November:
☕ Honest conversations over coffee
🔍 Peer-to-peer support on your current business challenges
🌱 A community built on trust, curiosity, and kindness
🎟️ Reserve your place: https://www.eventbrite.co.uk/e/together-in-business-tickets-1910496499459?aff=oddtdtcreator
Come knowing you’re not alone — we’re all in this together.

29/10/2025

Frequency Wins

When it comes to local advertising, frequency matters.

People rarely act the first time they see your name. They notice, then forget, then notice again — until familiarity builds. That familiarity becomes trust, and trust is what turns awareness into action.
It’s why one-off adverts rarely deliver long-term results. A single appearance can spark recognition, but regular, repeated exposure keeps your business front of mind when someone’s ready to buy.

In the communities we serve, that consistency counts. Readers see our magazines regularly — they read them, share them and keep them in their homes. Appearing regularly in that environment builds recognition in a way no online advertisement can replicate.

At Links Publishing Ltd, we’ve seen local businesses transform their results simply by staying visible. Regular exposure doesn’t just remind people who you are — it shows that you’re established, dependable, and here for the long run.

If you’d like to talk about how frequency could strengthen your advertising results, we’d be glad to share what’s worked for others in your area.

Source: Ehrenberg-Bass Institute, How Brands Grow (Byron Sharp, 2010)

29/10/2025

29/10/2025

Great step forward for Tavistock

Date 27 October 2025 Councillor Tudor Evans with Lord Hendy Council leader Tudor Evans has met the Government’s rail minister in London to press the case for investment in Plymouth’s local rail network to meet the needs of the city’s ambitious growth plans. Councillor Evans and Council Chief E...

28/10/2025

Our October/November editions are on the way!
Delivered straight to 55,000 doors by Royal Mail.

Haven’t seen your copy yet? No worries — you can browse all of our community magazines online right here https://www.linkspublishing.co.uk/magazine-archive/

Our magazines cover West Devon, Dartmoor, and Plymouth, reaching a potential 130,000 readers. The online editions even include live links straight through to our advertisers’ websites for ease of use!

28/10/2025

Test, Don’t Guess

The best marketing decisions come from evidence, not guesswork.
Businesses that measure and adapt their advertising see stronger, more consistent results. We see it every month at Links Publishing Ltd — the local businesses that commit to steady, visible advertising tend to grow their reputation and sales over time.

Not every customer will remember exactly where they saw you, but that doesn’t mean the advertising isn’t working. Print builds familiarity, and familiarity builds confidence. The real test isn’t what people say — it’s what they do: more calls, more visits, more enquiries.

If something’s not working, test a new headline, a clearer call to action, or a different size. Keep what performs and learn from what doesn’t. The businesses that treat advertising as an ongoing process, not a one-off event, are the ones that see lasting results.

At Links Publishing Ltd, we can help you review your campaigns and make sure your advertising budget is working as hard as it should.

Source: Binet & Field, The Long and the Short of It (IPA, 2013)

28/10/2025

🎄 Festive Feasting at the Two Bridges Hotel 🎄
Step into the spirit of the season at the Two Bridges Hotel in the heart of Dartmoor.
Think crackling log fires, twinkling decorations, and the finest festive fare Devon has to offer!
From 1st to 24th December enjoy an indulgent 3-course Festive Lunch, £39.50 per person. Whether it’s a quiet lunch for two or a merry gathering with friends, it’s the perfect way to celebrate.
Looking for an evening affair? A 3-course Festive Dinner is available for groups of 10 or more, from 1st to 22nd December, £43.50 per person.
Expect all the seasonal favourites – from traditional roast turkey to tempting alternatives – all lovingly prepared using Devon’s finest local produce. 🎁✨
https://twobridges.co.uk/dine/festive-dining