Rowena Fernando Social Media Specialist

Rowena Fernando Social Media Specialist Helping time-poor established creative business owners with social media, & digital marketing

Not Every Business Needs the Big Package!Not every client I work with needs the full strategy, weekly content planning, ...
24/07/2025

Not Every Business Needs the Big Package!

Not every client I work with needs the full strategy, weekly content planning, or daily engagement. Some just need a little support at the right moment, in the right way.

Take one of my clients who is a professional organisation. I support them on a small hourly retainer, helping share important industry news when it lands, keeping their social presence active, and sometimes providing admin support where needed. (I don't mind helping outside of my main scope of work... if I have the skills to do it.)

It's not all-singing, all-dancing social media management. But it works for them and their goals, and that works for me.

Because that's the thing: every business is different. Some need full campaigns and visual storytelling; others just need to stay visible, relevant, and clear.

And I love supporting both ends of that scale! From national campaigns to small but mighty organisations doing important work in their field.

So, suppose you're not quite ready for a big package but could use a helping hand to keep things ticking along. Don't feel intimidated to reach out; I offer flexible support tailored to your business, your pace, and your priorities.

Let's chat if that sounds like what you need.

Feeling Stuck with Your Socials? I’ve Got You.If you’re spinning your wheels trying to keep up with content, engagement,...
22/07/2025

Feeling Stuck with Your Socials? I’ve Got You.

If you’re spinning your wheels trying to keep up with content, engagement, updates, and all the moving parts of your digital presence, you’re not alone.

And you don’t have to do it all.

Whether you’re looking to offload your social media, refresh your website, or get creative support on a flexible basis, I’m here to help.

What I offer:

✨ Social media management (so you can focus on the big picture)

✨ Website design + UK-based hosting

✨ One-off or seasonal project support

✨ Creative direction and content creation

✨ Hourly retainers for bespoke needs

The world of digital marketing is broad, and every business is different. That’s why I offer flexible packages built around you, not a template.

So, if you’re stuck in a rut and unsure how to move forward, have a browse of my services at www.rfva.co.uk or drop me a message to chat.

Recently, I've had the chance to work on a team for an exciting campaign with an agency I freelance with in Exeter.Their...
15/07/2025

Recently, I've had the chance to work on a team for an exciting campaign with an agency I freelance with in Exeter.

Their client is a UK-based heritage organisation that runs annual campaigns to celebrate and preserve a rich part of our cultural identity with a vibrant network of regional organisations and passionate individuals behind it.

This campaign has been a full-spectrum project that pushed me creatively and strategically in the best of ways.

My client set the core strategy, and from there, we:

🎯Created content around the weekly themes into digestible, story-led content with a focus on pulling in the community and encouraging them to get involved and share their stories with us.

🎯Creating graphics to suit the tone and theme of each post and story slide sets using available brand assets

🎯Managed the social media channels throughout the campaign

🎯Monitored conversations, encouraged community interaction, and searched out relevant content to amplify the campaign message

🎯Engaged directly with the community to make it feel alive

The goal was to bring people together through stories, style, and nostalgia, and we've seen positive engagement, conversations unfolding in the comments, and stories from people who care deeply about preserving their history.

It's been fast-paced but incredibly rewarding and a reminder that community campaigns require more than a content calendar. They need intention, flexibility, and a whole lot of heart.

Music, Momentum & Meaningful MarketingLife offline hasn't been quiet…In fact, a lively project I've been part of recentl...
10/07/2025

Music, Momentum & Meaningful Marketing

Life offline hasn't been quiet…

In fact, a lively project I've been part of recently is working with a local classical musician whose creativity moves faster than most of us can keep up with.

He came to us overwhelmed by the admin of managing his brand and bookings, wanting a space that reflected his artistry and gave him more control.

📣Phase 1: We are rebuilding his website to make online bookings smooth, reflect his creative direction more clearly, and serve as a platform he actually enjoys using.

📣 Phase 2: With seasonal performances, social media support has to be more agile and event-focused, from press outreach to listing sites, community groups and targeted local visibility. We didn't just rely on Instagram… because not every audience lives there. (And that's ok.)

It's been a beautiful reminder that sometimes, your dream audience is a short walk away, not always a scroll.

Helping creative people focus on creating while we handle the moving parts? That's what we love to do.

Need some help? Check out my website or ping a message to find out more.
www.rfva.co.uk

08/07/2025

Sunrise, Stillness & Summer Intentions...

This post isn’t about social media or strategy. But if you live somewhere nature-rich and beautiful, maybe take this as your reminder to celebrate the magic right on your doorstep 🌿

A couple of weeks ago, a friend and I decided to mark the arrival of summer with our sunrise session. We left the house at 4:30AM (yes, really!) and met at the beach in Torquay for a slow, peaceful morning of movement, intention-setting and stillness.

Yoga, the sound of the waves, a gentle sea dip, it was all so simple but so soul-filling.

And as someone who’s not a natural morning person, I was amazed at how alive I felt. I’d achieved most of my steps for the day, moved my body, and met my health goals all before 8:30AM! But more than that, I felt mentally free and reconnected.

Now, we’ve taken it further and made a “good vibe tribe” WhatsApp group! Ready to make the most of the summer solstice energy, celebrate the natural beauty of where we live and squeeze the joy out of these sunshiney days!

How do you balance life around your business? What are your rituals or go-to ways to ground yourself?

Learning Through Collaboration...One of the most creatively rewarding parts of my work has been collaborating with a tru...
03/07/2025

Learning Through Collaboration...

One of the most creatively rewarding parts of my work has been collaborating with a true creative genius who inspires me daily! A powerhouse producer and strategist who brings vision and momentum to every project. Feeling the love for chloandco_media's profile picture

Thanks to Chlo, I’ve had the opportunity to work on brands I could only admire from afar and while helping on projects, it has demonstrated to me just how powerful visual storytelling can be.

It’s not just about what you say. It’s how you make people feel when they land on your page. From the typography and imagery, the filming to the mood of a story post or the spacing of a caption... these details matter.

I've learned so much more about how you can fuse visually beautiful led strategies and bring them to life through daily engagement, curated captions, story designs, and social media management with a real focus on aesthetics, flow, and community connection.

Working on projects with Chloe has been truly eye-opening. It’s pushed my creativity, expanded my design thinking, and given me a deep appreciation for what it takes to truly communicate a brand’s energy online.

Here’s to collaboration. and a big thanks Chlo for being so inspiring and a true joy to work alongside.

It's been a while 👋Sometimes, stepping back is just what's needed to come back with fresh clarity and a reminder of why ...
01/07/2025

It's been a while 👋

Sometimes, stepping back is just what's needed to come back with fresh clarity and a reminder of why we do what we do.

In truth, life threw me offline earlier this year. While it came with its challenges, that pause brought in a new perspective. It also kept me in creative mode behind the scenes and provided a renewed sense of gratitude for the brilliant people and businesses I get to support.

It's been a head-down few months working with clients, managing exciting campaigns, designing story-led content, and supporting some truly inspiring brands with their digital presence. But I must come back, or you will forget who I even am!

So here we go. I'll soon be sharing more of the creative thinking, visual storytelling, and strategies that help our clients grow online with intention (and without the overwhelm).

If you're into storytelling, visuals that feel like your brand and the kind of strategy that respects your time and energy, stick around. More coming soon. ✨

Do you ever feel like your social media could use a spark, but you're just not sure how?If you're constantly feeling uni...
14/11/2024

Do you ever feel like your social media could use a spark, but you're just not sure how?

If you're constantly feeling uninspired, it might be a sign to switch things up. (👋 Been there, too!)

The way I see it, social media should be something you enjoy creating. When we feel excited about our content or anything really for that matter, it shows and that energy is contagious!

Here are a few ideas to help you reignite the fun:

✨ Create what excites you if you;'re always pushing long-form posts but find them draining, switch to shorter captions or mix things up. Experimenting keeps things fresh!

✨ Show your true self; don't be afraid to let a bit of your personality shine. People connect with people, and your genuineness resonates.

✨ Remember, done is better than perfect. Easier said than done I know but here's a true story.

When starting this business, I was invited to do an Instagram live. I said yes but was filled with dread. To make matters worse! My screen blacked out during the stream, so I couldn't even see myself! Every flaw seemed amplified when I saw the recorded version later that day!

To me, it felt like a disaster! But months later, someone reached out, sharing how hearing my story had inspired her to take that action she was on the edge of to leave her employment and start her own business.

It was a reminder that sometimes, what feels imperfect to us can be exactly what someone else needs to hear.

✨ Enjoy the journey.

What's your favourite way to keep social media fun? Drop your tips below!

Is consistency the secret sauce for successful branding?✨ When hearing the word consistent is the first thought that com...
30/10/2024

Is consistency the secret sauce for successful branding?

✨ When hearing the word consistent is the first thought that comes to mind how often you should post?

That's just a part. It's also about maintaining a consistent profile image, tone of voice, branding colours/fonts and visual aesthetic across your platforms.

It all works together, helping you become recognised and, over time, can help build trust.

Aim for consistency, whether it's your profile image across different platforms, content schedule, or fonts, colours and all of the little details.

Your brand's success lies in your hands. Keep it consistent, keep it engaging & watch it thrive! 💪

Is your brand aesthetic consistent across all your platforms?

www.rfva.co.uk

So, last week didn't quite go as planned, yet it turned out to be a blessing in disguise. 🙌Originally, I had a lovely tr...
22/10/2024

So, last week didn't quite go as planned, yet it turned out to be a blessing in disguise. 🙌

Originally, I had a lovely trip to France lined up, but when plans shifted at the last minute, I decided to embrace a slower pace and use the time to catch up with myself and my business instead. After all, I had booked the time to be off, so it felt right to embrace that.

And guess what... It turned out to be just the tonic that was needed!

Last Thursday, I attended the Riviera Connect Expo, and it was incredible.🎉 Bumping into so many familiar faces and old business buddies, all while meeting new connections to the day, reminded me just how well-connected we are down here in the South West.

Here are a few takeaways from my time at the event:

✨Reconnecting with so many people in one space truly reminded us just how much we can learn and grow when we open ourselves up to new connections.

✨Collaboration is key! Chatting with others reminded me of the incredible support that there is from local businesses. There's a genuine willingness to collaborate and lift each other.

✨It's so lifting being surrounded by other business owners so passionate about what they do.

When working from your home office, it can be all too easy to get a bit consumed in the day-to-day tasks and not get out and about enough. But, attending the Expo certainly reminded me just how important it is to take time to network, even when it's busy.

My only regret is that I was so in the moment that I didn't even take my phone out to take any pictures! Doh!

Were you there too?

Did you know I offer one-time digital marketing services, too?Yep, that's right, should you be looking for one-time supp...
18/10/2024

Did you know I offer one-time digital marketing services, too?

Yep, that's right, should you be looking for one-time support, be it an audit, a bundle of blogs for your website, or a few emails to boost a campaign, I can help!

One-time services are perfect for launches, campaigns, or creative projects like a new website.

I can help you supercharge your digital assets and provide content to support you when you need it most.

Who are they for? 👇

Business owners who prefer spontaneity but may require some additonal help.

Businesses with a marketing team need extra hands for some of the moving parts, be it story designs to push a campaign, an email marketing series, automation set up or additional posts to boost what's in place.

Ready to take your content to the next level? Send me your inquiry today by visiting my website!

Have you ever wondered what makes a brand stand out? Hint: It's not just about the products or services; it's more often...
16/10/2024

Have you ever wondered what makes a brand stand out? Hint: It's not just about the products or services; it's more often than not the stories behind them.

Knowing a back story can help personalise and better connect with your people on a deeper level because it seeks out those who share your views or values.

Great, but how exactly do you do it?

✨ Share your why. What led you to build the brand? Was it born out of some kind of frustration within your industry? Be it sustainable packaging in the hospitality or retail sector, for example. You were fed up with how wasteful all the excess packaging was and really worked hard to find a better solution.

✨ Showing the processes of how your products come to life.

Do you have an innovative way of producing your items or a quirky handmade approach that people love because it's so authentic, original and interesting to watch?

There's an independent Cornish handmade jewellery brand I absolutely love. They often share their adventures hunting for beautiful bits of sea glass, and I just love watching what they get up to.

✨ Highlight success stories or testimonials. Social proof is always good and helps others visualise their success with your products or services.

When people feel connected to your story, they will more likely feel connected to your brand.

What's the story behind your business? Let's hear it!

www.rfva.co.uk

Address

Torquay

Opening Hours

Monday 9am - 5am
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 5pm

Website

Alerts

Be the first to know and let us send you an email when Rowena Fernando Social Media Specialist posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Rowena Fernando Social Media Specialist:

Shortcuts

Share

Category