Sam Pearce - SWATT Books

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Sam Pearce - SWATT Books Helping authors self-publish their work professionally, affordably, and ethically since 2011.
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I provide independent authors with professional book layout & typesetting, cover design, ebook conversion, and self-publishing management services.

Once upon a time, landing a traditional publishing deal was the gold standard.It meant your book had been “chosen”, your...
03/09/2025

Once upon a time, landing a traditional publishing deal was the gold standard.
It meant your book had been “chosen”, your ideas validated, your credibility stamped.
But here’s the truth: traditional publishing isn’t what it used to be. And that’s a GOOD thing.

These days, the big houses are leaner, risk-averse, and far more focussed on mass-market appeal. For most business authors, that means less creative control, lower royalties, and marketing support that disappears after launch week.

The good news?
We now have more power, more tools, and more opportunities to publish on our own terms than ever before. And when you approach it strategically, self-publishing can deliver every bit as much credibility—sometimes more—than a traditional deal.

I break down exactly why in this month’s blog: “Is Self-Publishing Credible? Why It’s Now the Smart Play for Serious Authors”.

📌 Read it here: https://swatt-books.co.uk/is-self-publishing-credible
🎥 Watch the video here: https://youtu.be/cMbCFCPMRdY

"𝘚𝘢𝘮 𝘪𝘴 𝘵𝘩𝘦 𝘳𝘦𝘢𝘴𝘰𝘯 𝘮𝘺 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭 𝘣𝘰𝘰𝘬 𝘪𝘴 𝘢 𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘢 𝘞𝘰𝘳𝘥 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵… 𝘣𝘶𝘵 𝘴𝘩𝘦’s 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘢 𝘣𝘰𝘰𝘬 𝘤𝘳𝘦𝘢𝘵𝘰𝘳. 𝘈𝘴 ...
30/08/2025

"𝘚𝘢𝘮 𝘪𝘴 𝘵𝘩𝘦 𝘳𝘦𝘢𝘴𝘰𝘯 𝘮𝘺 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭 𝘣𝘰𝘰𝘬 𝘪𝘴 𝘢 𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘢 𝘞𝘰𝘳𝘥 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵… 𝘣𝘶𝘵 𝘴𝘩𝘦’s 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘢 𝘣𝘰𝘰𝘬 𝘤𝘳𝘦𝘢𝘵𝘰𝘳. 𝘈𝘴 𝘢 𝘴𝘦𝘭𝘧-𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘵, 𝘴𝘩𝘦 𝘯𝘢𝘷𝘪𝘨𝘢𝘵𝘦𝘥 𝘮𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘩𝘰𝘸 𝘵𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘪𝘵, 𝘴𝘦𝘭𝘭 𝘪𝘵 𝘢𝘯𝘥 𝘵𝘰𝘰𝘬 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘯𝘥 𝘭𝘦𝘨 𝘸𝘰𝘳𝘬 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘰𝘨𝘪𝘴𝘵𝘪𝘤𝘴 𝘧𝘰𝘳 𝘮𝘦…a𝘯𝘥 𝘸𝘰𝘸 𝘵𝘩𝘦𝘳𝘦’s 𝘢 𝘭𝘰𝘵 𝘮𝘰𝘳𝘦 𝘵𝘩𝘦𝘳𝘦 𝘵𝘰 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘵𝘩𝘢𝘯 𝘐 𝘳𝘦𝘢𝘭𝘪𝘴𝘦𝘥!! 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘴𝘦𝘭𝘧-𝘱𝘶𝘣𝘭𝘪𝘴𝘩 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘵𝘢𝘬𝘪𝘯𝘨 𝘢𝘭𝘭 𝘵𝘩𝘢𝘵 𝘰𝘯 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘪𝘴 𝘵𝘰𝘵𝘢𝘭𝘭𝘺 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮𝘪𝘯𝘨 𝘵𝘩𝘦𝘯 𝘴𝘩𝘦 𝘪𝘴 𝘺𝘰𝘶𝘳 𝘯𝘦𝘹𝘵 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯. 𝘐 𝘧𝘦𝘭𝘵 𝘪𝘯 𝘷𝘦𝘳𝘺 𝘴𝘢𝘧𝘦 𝘩𝘢𝘯𝘥𝘴 𝘢𝘯𝘥 𝘳𝘪𝘨𝘩𝘵𝘭𝘺 𝘴𝘰. 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘚𝘢𝘮… 𝘪𝘯 𝘧𝘢𝘤𝘵… 𝘐 𝘸𝘪𝘭𝘭 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘺 𝘥𝘰 𝘪𝘵 𝘢𝘨𝘢𝘪𝘯 𝘮𝘺𝘴𝘦𝘭𝘧!" – Yvonne Guerineau

Our all-inclusive publishing packages have empowered many authors to achieve their dreams. Are you ready to join them? Book your no-obligation consultation now: https://swattbooks.youcanbook.me

29/08/2025

"𝗛𝗼𝘄 𝗶𝘁 𝗳𝗲𝗲𝗹𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗻𝘁𝗲𝗱 𝗯𝗼𝗼𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗶𝗺𝗲."

That moment when you finally hold your printed book in your hands…

📚✨😭💃🫠

It’s a whole vibe:
✔️ The book is done.
✔️ It’s real.
✔️ You survived the edits.
✔️ You didn’t throw your laptop out a window.
✔️ You actually published a thing.

And then—bam—the sudden realisation that now the marketing work begins. 🙃
To every author who’s ever danced, cried, panicked, and power-posed through their first unboxing:

I see you. I am you.

And yes, it’s totally normal to feel all the feelings at once.

We often think of patience as waiting quietly in the background—doing nothing while the world rushes past.But publishing...
25/08/2025

We often think of patience as waiting quietly in the background—doing nothing while the world rushes past.

But publishing taught me something different.

Patience isn’t passive.
It’s choosing not to rush.
It’s setting the foundation.
It’s showing up again tomorrow when today feels like molasses.

The best books I’ve ever worked on weren’t the fastest. They were the ones built with intention, aligned to a bigger vision, and brought into the world with care.

As Bruce Lee said:
“Patience is not passive; on the contrary, it is concentrated strength.”

Whether you’re still outlining your ideas or knee-deep in edits—remember, what you’re building matters. And it’s worth doing properly.

𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝗮𝘁 𝗴𝗼𝗲𝘀 𝗶𝗻𝘁𝗼 𝗼𝘂𝗿 𝗮𝗹𝗹-𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀? From professional editing and bespoke cover design t...
23/08/2025

𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝗮𝘁 𝗴𝗼𝗲𝘀 𝗶𝗻𝘁𝗼 𝗼𝘂𝗿 𝗮𝗹𝗹-𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀?

From professional editing and bespoke cover design to global distribution, we handle every detail to bring your book to life. Here’s a glimpse into our comprehensive process.

Ready to transform your ideas into a published masterpiece? Book a no-obligation consultation today: https://swattbooks.youcanbook.me

𝗪𝗵𝘆 𝗥𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲𝘀 = 𝗟𝗲𝘀𝘀 𝗦𝘁𝗿𝗲𝘀𝘀, 𝗕𝗲𝘁𝘁𝗲𝗿 𝗕𝗼𝗼𝗸𝘀, 𝗮𝗻𝗱 𝗛𝗮𝗽𝗽𝗶𝗲𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝘀One of the biggest reasons first-time authors en...
21/08/2025

𝗪𝗵𝘆 𝗥𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲𝘀 = 𝗟𝗲𝘀𝘀 𝗦𝘁𝗿𝗲𝘀𝘀, 𝗕𝗲𝘁𝘁𝗲𝗿 𝗕𝗼𝗼𝗸𝘀, 𝗮𝗻𝗱 𝗛𝗮𝗽𝗽𝗶𝗲𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝘀

One of the biggest reasons first-time authors end up overwhelmed, behind schedule, or totally burnt out?

Unrealistic timelines.

Somewhere along the way, the online world decided that “success” = writing and publishing a book in 30 days or less.

Here’s the truth no one wants to say out loud:

📌 Publishing fast ≠ publishing well.
📌 Rushing doesn’t just kill quality—it kills your joy.
📌 The most successful authors I work with aren’t the ones who launch the fastest. They’re the ones who planned the most intentionally.

When you give yourself time to do things properly—like writing, editing, designing, planning a thoughtful launch—you feel the difference:

🧠 You’re clearer.
📚 Your content is stronger.
🛠️ Your team has room to do their best work.
💡 And your ideas aren’t diluted by panic or decision fatigue.

Because let’s be honest—what’s the point of having a book if it drains the life out of you before you even launch it?

This is why I’m such a fan of 𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰, 𝗳𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲𝘀.

Not only do they reduce stress, they increase the quality of your final book… and, just as importantly, your confidence in bringing it into the world.

I break this all down (with example timelines and pro tips for each phase) in this month’s blog post:

👉 “𝘏𝘰𝘸 𝘓𝘰𝘯𝘨 𝘋𝘰𝘦𝘴 𝘐𝘵 𝘙𝘦𝘢𝘭𝘭𝘺 𝘛𝘢𝘬𝘦 𝘵𝘰 𝘗𝘶𝘣𝘭𝘪𝘴𝘩 𝘢 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘉𝘰𝘰𝘬?”

You can read the full article or watch the full-length video version on my YouTube channel.

🎯 It’s required reading if you’ve ever thought:
“How long is this going to take… and am I behind?”

Spoiler: you’re not behind... You’re building something brilliant.

🔗 https://swatt-books.co.uk/how-long-does-it-take-to-publish-a-book

19/08/2025

⏳ Ever feel like you’re drowning in publishing to-do lists with no idea how long this whole thing is going to take?

You’re not alone—and that’s exactly why I created the Publishing Timeline Planner.

📅 In this short video, I’ll walk you through how it works, and how you can use it to finally get a clear, stress-free view of your publishing schedule.

Because guess what?

➡️ Realistic timelines = less stress
➡️ Less stress = better books
➡️ Better books = happier, more successful authors

🎁 You can download the Planner free here: https://experttoauthor.co.uk

You don’t have to guess your way through this. Let’s plan it out properly. 💼📚

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝗶𝗲𝘀 𝗼𝗳 𝘀𝗲𝗹𝗳-𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴? Our all-inclusive publishing packages are designed to guide ...
16/08/2025

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝗶𝗲𝘀 𝗼𝗳 𝘀𝗲𝗹𝗳-𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴?

Our all-inclusive publishing packages are designed to guide you from manuscript to worldwide distribution, ensuring your book reflects your expertise and vision.

Ready to transform your ideas into a published masterpiece? Book a no-obligation consultation today: https://swattbooks.youcanbook.me

Building out a publishing timeline with a client today — every book has its own perfect pace. 📚⏳P.S. If you're curious w...
11/08/2025

Building out a publishing timeline with a client today — every book has its own perfect pace. 📚⏳

P.S. If you're curious what a “realistic” timeline actually looks like, my free Publishing Timeline Planner is a great place to start.
🔗 https://experttoauthor.co.uk

A few years ago, I met an entrepreneur with a wealth of knowledge but no platform to share it. She dreamed of writing a ...
09/08/2025

A few years ago, I met an entrepreneur with a wealth of knowledge but no platform to share it. She dreamed of writing a book but felt overwhelmed by the process.

Through the principles I outline in "The Write Strategy," we transformed her vision into a published work that not only showcased her expertise but also opened doors to new opportunities.

Your story deserves to be told too – let's make it happen together. Get your copy of “The Write Strategy” NOW! https://mybook.to/thewritestrategy

When I published my first book, Stress-Free Self-Publishing, back in May 2019, a lot of people told me I was “so lucky” ...
07/08/2025

When I published my first book, Stress-Free Self-Publishing, back in May 2019, a lot of people told me I was “so lucky” or “so quick” to get it out into the world.

But here’s the truth: that book was the result of a lot of behind-the-scenes work.

It took years of learning the hard way. Years of helping clients navigate the process. Years of developing the systems that eventually became the framework I teach now.

By the time I sat down to write it, I wasn’t starting from scratch—I was documenting the lessons I’d lived over and over again.

Publishing taught me what I now tell every author I work with:
📌 There’s no such thing as an overnight success.
📌 The magic happens in the background, in the prep, in the patient slog.
📌 Playing the long game is where the real wins are.

So if you're feeling a little disheartened by your book progress, just remember: slow progress is still progress. And the best things take time.

⚠️ PSA for first-time authors: your book deserves more than a sprint to the finish line.The biggest stress I see in publ...
07/08/2025

⚠️ PSA for first-time authors: your book deserves more than a sprint to the finish line.

The biggest stress I see in publishing? Unrealistic timelines.

If you’ve been told you can edit in a week, launch without marketing, or wing your way to Amazon stardom... you’re not alone. These myths are everywhere. But they’re costing people real money—and real credibility.

Let’s bust some of the worst timeline myths so you can publish with confidence (and zero panic attacks). 👇

💡 Want a clearer idea of what it actually takes to do this right?
Grab my free Publishing Timeline Planner to map out your own schedule step by step.
🔗 https://experttoauthor.co.uk

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