Key Principles

14/08/2025

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13/08/2025

🔍🔥 You Asked, We Answered! 🔥🔍

Ever wondered about the ins and outs of working with us at Key Principles?

Find answers to more burning questions on our brand new page: https://www.keyprinciples.co.uk/about/you-asked-we-answered/ 🌟

12/08/2025

🤩Testimonial Tuesday🤩

🔗 To find out more about our services or to talk to one of our friendly team members, visit our website: https://www.keyprinciples.co.uk/

06/08/2025

Understanding the TikTok algorithm and user interactions is crucial for advertisers to create successful ad campaigns on the platform.

Here's what you need to know 👇

📊 Advertisers can influence the ads users see by adjusting ad settings, providing feedback, and controlling data sharing preferences.

🏆 TikTok's ad model prioritises behavioural signals over demographics, requiring agile and data-led strategies for success.

🚀 Native-style creative, engaging users in the first three seconds, storytelling, and emotional triggers are key elements for successful TikTok ads.

🎨 Utilising TikTok Ads Manager for testing, staying updated on trends, and aligning with the platform's cultural context are essential for ad success.

🛠 The in-feed format of TikTok ads, blending seamlessly with organic content, contributes to their effectiveness and user engagement.

🏅 Compliance with GDPR and privacy regulations is important for TikTok advertising, emphasising transparency and responsible data use.

📈 Brands must align their TikTok ad strategies with the platform's unique delivery model, focusing on native-style videos, behaviour-led segmentation, and continuous testing for optimal results.

You can read the full blog here: https://www.keyprinciples.co.uk/tiktok-ads-show/

05/08/2025

🎂Happy birthday to our very own Managing Director, Jackie! 🎁

From everyone at Key Principles, we hope that you have a great day!

04/08/2025

🥳Happy birthday to our very own, Malik Woodford! 🍰

Thank you for all your hard work, we hope you have the best day 😁

30/07/2025

🤔TikTok Ads Vs. Facebook Ads - Which is better for your business? 🤔

𝗧𝗶𝗸𝗧𝗼𝗸: Ideal for Gen Z and younger Millennials, with visually appealing content and cost-effective brand awareness campaigns.

𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸: Preferable for lead gen, retargeting, and mature optimisation tools for a broader audience approach across Facebook and Instagram.

🔗For more information, you can read the full blog here: https://www.keyprinciples.co.uk/tiktok-facebook-ads/

29/07/2025

🤔 How Google AI Overview Impacts SEO 🤔

In our latest blog, we will break down what Google AI Overview is, how it works and why it matters for your SEO strategy. AI is becoming more embedded in search. Knowing about and understanding the changes means you can stay ahead.

Read our blog in full here to find out: https://www.keyprinciples.co.uk/google-ai-overview-seo/

Google’s search engine is widely viewed as the king of all search engines. Its latest change? AI Overviews. This is shaking things up a little as these AI-generated summary boxes are now appearing right at the top of search results. They give users quick, aggregated answers from multiple sources. ...

24/07/2025

Meetings are always better when business is going well for our client 😉

Today we had another great catch-up with Yvonne and Saq from Castle Associates, where we discussed how we can generate even more enquiries and instructions 😄

23/07/2025

✍️Excited to share 7 Ways to Use AI in Social Media! 🌟

AI is revolutionising social media marketing with real-time trend tracking, optimised post scheduling, and more.

📊Check out the full blog for all the details: https://www.keyprinciples.co.uk/ai-in-social-media/

Discover the power of AI in social media with these 7 practical tips. Learn how to work smarter and faster.

22/07/2025

💷Save £1,000s by Adding Negative Keywords into your Google Ads Campaigns with our Guide!📚

📈To download your FREE guide, simply visit: https://www.keyprinciples.co.uk/negatives-guide/

21/07/2025

Today, we replaced our usual Monday Teams meeting with a face-to-face one.

We also had lunch together but we were so hungry we forgot to take a photo 😂