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From the best independent to the biggest challenger, we end the year with a special celebration of all the watches crown...
24/12/2025

From the best independent to the biggest challenger, we end the year with a special celebration of all the watches crowned at the 2025 WatchPro Awards.

The shoot follows a year that recognised excellence across the industry, from technical achievement to commercial success, during a challenging (to put it mildly) market environment.

Here’s to more incredible new timepieces in 2026!

Photography:



23/12/2025

Design or detail was the key question for our last talk at WatchPro Salon 2025.

co-founder Kalust Zorik, COO David Sharp, founder Jess Chow – Canada’s first female watch brand – and head of sales at , Guy Allen, joined WatchPro’s Andrew Wingrove to explore the 2025’s unignorable watchmaking trends, who is doing it best, and how brands should push them forward in 2026.

Head over to our YouTube channel via the link in bio to watch the full thing.

 will raise prices in the United States by an average of 7% from 1 January 2026, according to a leaked Rolex Master Cata...
22/12/2025

will raise prices in the United States by an average of 7% from 1 January 2026, according to a leaked Rolex Master Catalogue. Steel models will increase by around 5.6%, while gold references will rise by nearly 9%.

The increases reflect record gold prices, a weaker US dollar and the impact of a new 15% tariff on Swiss watch imports. This marks the third US price rise within a year, following a 5% increase in January 2025 and a further 4% rise in May after tariffs were first imposed.

Although Rolex avoided raising prices when tariffs briefly rose to 39%, the new, backdated 15% rate has prompted action. Despite the January increase might be considered conservative, US Rolex prices have risen almost 15% year-on-year. In contrast, UK prices have remained unchanged since January 2025, though modest rises in 2026 are widely expected.



In case you missed it,  has become the exclusive online marketplace sponsor of the International Watch & Jewelry Guild (...
22/12/2025

In case you missed it, has become the exclusive online marketplace sponsor of the International Watch & Jewelry Guild (IWJG), a trade association that represents American watch and jewellery dealers (almost 9,000 members in 77 countries). The German secondary market platform says the United States is already its largest market by total sales and has designated the country as a key target market for growth.

Elsewhere on the secondary market, Richemont-owned has reversed declining sales since 2021 with a rise of 17.8% to £110 million in 2024-25. The UK is by far the company’s biggest market, contributing sales of £93 million. The business however remains deep in the red with an operating loss of £12.6 million in its latest financial year.

Richemont itself is also reporting sales rises that out perform rival groups: its watch and jewellery business generated record sales in the UK, with turnover rising 5.3% to £277 million in 2024-25. Comparatively, LVMH Jewellery & Watches UK and Swatch Group UK, which both saw sales falling in 2024.

Read the full stories on watchpro.com.



This week,  said ‘more’ in the precious stone department, completely bejewelling a 35mm Overseas for the first time. Arr...
19/12/2025

This week, said ‘more’ in the precious stone department, completely bejewelling a 35mm Overseas for the first time. Arriving in white or rose gold with no less than 1,430 diamonds, we’d like it be known we’ve been good this year.

Elsewhere, Special Blue edition watches were once created for by dozens of brands, but that initiative appears to have been quietly dropped since took over… but has resurfaced the collab with a signature blue and black Superocean Heritage - a missing colour combo in the core collection.

was feeling reflective at the end of the year, launching a new BR-05 that took oft-overlooked mirror finishing and elevated it to create a dressy model that feels properly artisanal, and ideally timed for the season’s parties.

made a last minute entry in the year of the jump hour with the Venti - a new technical step for the Italian brand and the second release within its Forma creative division.





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Trump’s tariffs have caused chaos in the global market for Swiss watches. Exports to the United States dropped by an eye...
19/12/2025

Trump’s tariffs have caused chaos in the global market for Swiss watches. Exports to the United States dropped by an eye-watering 52.3% in November as manufacturers stamped the brakes on supply to a market charging an additional 39% tariff on imports.

That brake may be released this month, now that the tariff rate has been reduced to 15%, but the damage to the American market has already been done and is likely to continue into the new year.

Luxury watch prices are higher by double-digit percentages in America than for any comparable wealthy nation, and the chaotic rollercoaster of tariff rates has shaken confidence within the world’s biggest watch market.

Exports to the States were still up year-on-year for the ten months to October, but the November slump has tipped the total into the red.

Sales to the US for the year-to-date are now down by 2.1% and there is little prospect of a holiday season rally in December.



2025 was a year of musical chairs in watchmaking.The industry saw a wave of leadership changes as major brands appointed...
18/12/2025

2025 was a year of musical chairs in watchmaking.

The industry saw a wave of leadership changes as major brands appointed new CEOs amid tariffs, market uncertainty and shifting consumer demand. From historic maisons to independent houses, fresh leadership brings both opportunities and challenges.

With some brands lacking settled management, consistent leadership proved more critical than ever for strategy, stability and investor confidence.

Swipe to see the biggest CEO reshuffles shaping the future of watchmaking this year.



17/12/2025

At WatchPro Salon 2025, head of product watches, Ariana Fresard took us on a deep-dive into the Swiss brand’s masterful world of craftsmanship and stealthy design in this intimate presentation.

Serving in her current role at the Swiss brand since December 2017, Ariana discussed how she’s been blazing a trail in aligning brand strategies with ingenious Swiss Army Knife values, and even gave away a watch to a lucky listener.

Head over to our YouTube channel via the link in bio to watch the full thing.



16/12/2025

Industrial German clockmaker Braun takes a contemporary turn with limited-edition collab with streetwear label Billionaire Boys Club.

16/12/2025

WatchPro Salon 2025 was about far more than watches alone. Across two days, the event combined a strong line-up of independent brands with a packed programme of talks, interviews and presentations. One of the highlights was a deep-dive talk with Victorinox’s head of product watches, Ariana Fresard...

16/12/2025

Gerald Ratner is trying to buy H. Samuel and Ernest Jones, the UK retail marques owned by US-based Signet Jewelers, 34 years after losing control.

16/12/2025

Luxury auction house FutureGrail has predicted that accelerated demand from GCC buyers buyers will push auction sales past $1bn in 2026

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