08/12/2025
Most people don’t show up on video for one reason:
They think confidence comes before the camera.
It doesn’t.
26 years in broadcast taught me something strange.
Confidence rarely walks onto the set with you.
It shows up after you hit record.
In TV, the red light goes on whether you feel ready or not.
There’s no “perfect moment”.
No extra prep time.
No hiding behind another take because “you didn’t feel confident”.
Confidence is a by-product of movement.
Not a prerequisite.
But business owners approach video backwards:
• “I’ll start when I feel less awkward.”
• “I’ll record when I’m more polished.”
• “I’ll wait until I’m ready.”
If we did that in TV, nothing would ever get broadcast.
The truth?
You become confident by doing, not waiting.
You don’t need a studio.
You need a starting point.
A simple, clear message spoken out loud — by you.
And once you’ve done the first one,
it becomes ten times easier to do the next.
If you want a gentle, structured way to get your first clear 60–90s video recorded,
Video Unlocked will walk you through it step by step.
Free, simple, and designed for people who don’t feel ready yet.
Want the link?
