22:22 Marketing

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22:22 Marketing Turning Big Visions into a Reality
through powerful, effective social media marketing

A feeling a lot of business owners describe at some point... Things are going well on paper. You're busy. Clients are co...
09/08/2026

A feeling a lot of business owners describe at some point...

Things are going well on paper. You're busy. Clients are coming through. But you can't quite relax, because you don't really know where the next one is coming from.

You've been mostly on word of mouth, and it's worked, which is brilliant. But referrals come when they come. Some months are fine. Some months are slow. And when it's slow, you can't really do anything about it. You just wait.

The business is solid but you can't plan properly. Can't hire confidently. Can't invest in whatever you'd like to build next, because the income isn't predictable enough to feel safe doing it.

That's the plateau. It doesn't mean anything is broken. It just means the thing that got you here,doing great work and letting people talk about it, has reached its natural ceiling.

The businesses that push past it are the ones that stop waiting to be found and start putting themselves in front of people deliberately. Consistently. In a way they can measure and adjust.

That's what paid advertising does when it works properly. Not magic, not guaranteed overnight results, just a reliable, consistent way to stay in front of the right people, rather than hoping someone mentions your name at exactly the right moment.

If any of this sounds familiar and you'd like to explore what that might look like for your business, feel free to get in touch.

Getting out before it gets too hot 🏃‍♂️ 😎
08/08/2026

Getting out before it gets too hot 🏃‍♂️ 😎

There are two ways to do this properly.The first is learning it yourself. You take the time to understand how Facebook a...
07/08/2026

There are two ways to do this properly.

The first is learning it yourself. You take the time to understand how Facebook ads actually work, start small, test properly, and build the skill over a few months. You don't outsource the knowledge, you own it. That means you can make smart decisions about your budget, spot when something isn't working, and run profitable campaigns without needing to pay someone else every month.

That's what the Facebook Ad Academy is for. It's £27 for lifetime access, and it walks you through everything from setting up your first campaign to understanding the data and scaling what works. I built it because more small business owners should understand what they're putting their money into, and £27 means almost anyone can.

The second option is having someone run it for you. Not because you couldn't learn it, but because your time is better spent elsewhere, or because the business is at a stage where you need results now rather than in six months. That's what 22:22 Marketing does. We run paid ads campaigns for small businesses, we report clearly on where every pound goes, and we don't tie you into the kind of contract that makes it hard to leave if things aren't working.

Both options work. The right one depends on where you are.

If you're at the earlier stage and want to understand this properly before spending significantly, the Academy is the starting point:

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

If you're past that and want someone else to take it on, come and find me. I'm happy to have a chat about where you are and whether working together makes sense.

🎉 New Meta Ads campaign live.We've just launched a brand new sales campaign on Facebook and Instagram for an e-commerce ...
07/08/2026

🎉 New Meta Ads campaign live.

We've just launched a brand new sales campaign on Facebook and Instagram for an e-commerce Shopify store selling premium journaling notebooks.

This is a straight sales campaign, driving traffic directly to the store and putting the products in front of the right people on both platforms. The premium journaling market is a brilliant fit for Meta ads because the audience is very visual, highly engaged, and Facebook and Instagram are exactly where they're spending their time.

We're targeting cold audiences to build awareness and bring new buyers in, with the structure in place to retarget anyone who visits the store but doesn't purchase first time round. That combination of cold and warm is usually where the real results start to stack up.

Can't wait to see the results come in on this one.

If you've got an e-commerce store and you're wondering what Meta ads could do for your sales, feel free to get in touch and we can have a chat about it.

🎉 New campaign launched today.We've just gone live with both Meta ads and TikTok ads for a Brain Reprogramming Expert wh...
06/08/2026

🎉 New campaign launched today.

We've just gone live with both Meta ads and TikTok ads for a Brain Reprogramming Expert who sells online courses, and we're really excited about this one.

The two platforms are doing different jobs here. Meta is reaching a slightly older, more established audience who are already open to personal development and ready to invest in themselves.

TikTok is going after a younger, discovery-led audience who might not have come across brain reprogramming before but are exactly the kind of people who'll connect with it once they do.

Running both at the same time lets us see where the course resonates most, which creative style lands better on each platform, and where the best quality buyers are actually coming from. That's genuinely useful data that shapes everything we do next.

Two platforms, one goal. Get the right people in front of a course that could genuinely change how they think and operate.

We're excited to see where this one goes.

If you're selling online courses and want to explore what Meta or TikTok ads could do for your business, feel free to get in touch and we can have a chat about it

🎉 New campaign launched today.We've just gone live with a Meta ads campaign for a business coach, and this one's a bit d...
06/08/2026

🎉 New campaign launched today.

We've just gone live with a Meta ads campaign for a business coach, and this one's a bit different to a straight lead generation setup.

Instead of sending people to a form or a landing page, we're running an engagement campaign where people comment on the ad, and then an automation kicks in to follow up with them directly and deliver the lead magnet. It's a really effective way of starting a conversation rather than just collecting a name and an email address that goes cold.

The engagement mechanic also helps the ad perform better organically, more comments means more reach, so it works on a couple of levels at once.

We're excited to see where this one goes.

If you're a business owner wondering whether Meta ads could work for what you do, feel free to get in touch and we can have a chat about it.

Gedling Park Run was tough this morning. Those hills never get any easier 🏃‍♂️
01/08/2026

Gedling Park Run was tough this morning. Those hills never get any easier 🏃‍♂️

30/07/2026

Tell me... what does your dream life look like?

Someone is getting your customers right now. They’re not better than you. They’re not cheaper. They’re not even that muc...
30/07/2026

Someone is getting your customers right now. They’re not better than you. They’re not cheaper. They’re not even that much more established. They just turned an ad on this week.

There’s an assumption a lot of businesses make, that word of mouth and visibility are the same thing, that if you’re good at what you do people will find you. And sometimes they do. But Facebook reaches around 46 million people in the UK. Your page posts reach a fraction of the people already following you, and most of your potential customers aren’t following you at all.

The uncomfortable thing about not advertising is that it’s invisible. When business is ticking along it’s easy to feel like you don’t need it. But the customers who would have chosen you if they’d found you are still out there, still looking, and some of them are seeing someone else’s ad today.

The business that shows up when someone’s looking for what you do doesn’t have to be better. It just has to be there.

I’m not saying this to convince anyone to start throwing money at ads without a plan. There’s a right way and a wrong way, and the wrong way wastes money just as surely. But the idea that not advertising is a neutral position, that it just means staying put, isn’t quite right. It means someone else is in the conversation you could have been in.

If you’ve ever wondered whether ads might be the right move for your business, I’m happy to have that conversation honestly.

If you’d like to understand how Facebook ads work and whether they’d be right for you, the Facebook Ad Academy is a great place to start. Lifetime access is £27:

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

29/07/2026

You can be the best at what you do in your industry but if people don't know about you they won't buy from you.

There are people out there who are earning more than you not because they're better than you but because they're more visible than you.

So are you the best in the market or the best at marketing?

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