22:22 Marketing

11/11/2025

You don’t need a huge budget to start advertising; you just need the right setup.

Inside the Facebook Ad Academy, you’ll learn how to create ads that improve visibility, attract the right audience, and actually drive results.

No jargon. No guesswork. Just clear, simple lessons that work.
All for £27.

👉 Join now: https://2222marketing.thinkific.com/courses/FacebookAdAcademy

10/11/2025

10/11/2025

Boosting posts wastes budget.

Real ads give you data, leads, and control.

07/11/2025

The Ad You Love Might Be the One That Fails

I’ve lost count of the number of times a client has told me, “This is the ad thats going to work”, only for it to flop. On the flip side, I’ve seen ads that looked basic, or ones they weren’t convinced by, bring in the best results.

Why? Because what you love doesn’t matter, the data does.

It’s easy to get attached to an ad. You think the copy is perfect, the image is strong, and you’d click on it yourself. But you’re not your audience.

I’ve had campaigns where a simple, straight-to-the-point ad outperformed a polished, high-production version. Why? Because the audience decides what works, not us.

That’s why we test everything. Different creatives, different messaging, different angles. Not based on gut feeling, but on real performance.

So next time you create an ad and think, “This one is definitely going to win,” take a step back. Run it alongside another version. Let the numbers tell you what actually works.

Because the ad you love? It might be the one your audience scrolls straight past.

07/11/2025

Most business owners waste money on ads because they never learn how the system actually works.

The Facebook Ad Academy gives you a proven, step-by-step plan to create ads that get seen by the right people, without wasting your budget.

If you’ve ever said, “I don’t know where to start,” this is exactly where you do.

👉 Enrol today for just £27!

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

06/11/2025

Ever wondered why some businesses grow while others remain stagnant? 🤷‍♂️

The magic ingredient often lies in the strategic use of Facebook ads. Here are few reasons why your business Facebook ads - now more than ever.🚀

💥 Unmatched Reach: Facebook has over 3 billion monthly active users worldwide. With the right targeting strategy, your brand could reach out to an enormous potential customer base.

💰 Budget Friendly: Regardless of your budget size, Facebook allows you to reach your target audience effectively. It's not about spending more, but spending smart.

🎯 Detailed Targeting: Facebook's detailed targeting options help you reach the right audience. With options like demographics, interests, and behaviours, you can drill down to your ideal customer profile.

📈 Measurable Results: With Facebook ads, you can track your performance in real-time. Metrics like reach, impressions, clicks and conversions help you adjust your campaigns for better results.

However, managing Facebook ads requires expertise and time. It’s not just about creating a campaign, but constantly monitoring and tweaking it for optimal results.

06/11/2025

Your setup matters more than your spend.

Here are five common ad settings most people overlook.

05/11/2025

When I first ran Facebook Ads, I had no fancy funnel or big agency budget...

I had £5 a day and a clear goal.

I tested different images, tightened my audience, and kept the message simple.

Sales started slowly, but they grew.

Eventually, those small wins helped me sell 18,000 courses and build an agency that works with clients across the world.

Today, we help other small businesses do exactly the same.

You do not need thousands to win with ads.

You need focus, patience and the right guidance.

05/11/2025

I had a call with a marketing manager who’s running multiple seasonal events with a tiny team and a tight budget.

She told me the biggest challenge wasn’t the events themselves. It was convincing the owners to spend even £5–£10 per day on ads. They’d never invested properly in paid marketing before and the thought of “wasting money” was making them anxious.

We broke it down into something simple. Focus September and October on awareness for the Christmas market. Then switch budget towards grotto ticket sales in November. Weekly reporting so they can see what’s working. And a clear plan to adapt based on results.

The fear of spending on ads is real. I’ve been there myself. When I started, £5 a day was all I could afford, so I understand how daunting it feels. That’s why we treat client budgets like our own — carefully, strategically, and always with results in mind.

Because ads shouldn’t feel like a gamble. They should feel like an investment.

04/11/2025

"I'm spending £550 a month and still not getting the kind of leads I want."

That came up in a call I had with a local business owner locked into a franchise PPC package. The problem?

❌️ No control over targeting.

❌️ No clarity on what’s actually converting.

❌️ No way to showcase their local awards or glowing reviews on their website.

The result? Lots of clicks. Not enough business.

Here’s what we talked through:

➡️ Social media ads don’t rely on people actively searching. You get in front of the right audience before they even realise they need you.

➡️ You can tailor ads to specific services (like roller banners or large format print) rather than fishing for anything and everything.

➡️ You can choose how people respond, a phone call, a message, or even a quick form, without relying on a clunky website you can’t edit.

Most importantly, you build local trust through visibility, not a race to the lowest price.

For this business, £5 a day on Facebook would reach their local audience consistently and affordably. With full control and clear reporting.

If you’re spending money every month and still feel in the dark, it’s worth rethinking your strategy.

04/11/2025

You can try to figure out Facebook Ads on your own, or you can learn from someone who’s already done it, tested it, and knows exactly what works.

The Facebook Ad Academy gives you step-by-step training designed to save time, protect your budget, and finally show you how to create ads that bring in real leads and sales.

No more guessing, wasted spend or endless trial and error.
Just clear, proven strategies that work, all for £27.

👉 Start learning today: https://2222marketing.thinkific.com/courses/FacebookAdAcademy

03/11/2025

Today I jumped on a call with the owners of a brand new outdoor bootcamp in London.

They were excited.
They were also completely overwhelmed.

Google ads or Facebook ads?
Instagram or TikTok?
"Do we need to spend thousands".
"Do we have to stand in front of the camera and shout at people in a Reel".

Here is what came out of the conversation that you might need to hear as well.

They had done everything right so far.
A proper outdoor bootcamp. Small groups. Focus on strength and conditioning. A real community feel.

But like most startups, they were hearing noise from everywhere.

One person said
"You must do Google".

Someone else said
"You can just do your own ads".

Their web designer said
"Get reviews and run Google".

Meanwhile they just wanted a simple answer.
How do we fill our classes without losing our minds and our cash?

On the call we stripped it back.

I explained the difference like this:

👉 Google is where the 3 percent who are ready to buy right now go
They know they want a lunchtime bootcamp so they type it in and choose from whoever appears

👉 Facebook and Instagram are where the other 97 percent are
They know they need to get fitter
They work from home
They scroll at lunchtime
They just do not know your bootcamp exists yet

For a local service like theirs we agreed to start simple:

👉 Facebook and Instagram first
👉 Around £5 a day to get in front of targeted people near their location
👉 Test different audiences and messages rather than guessing
👉 Let the data tell us what works and then do more of that

We also cleared up two big fears they had.

Fear one
Do we need to post those awkward selfie videos saying...
"Hi I am X and I am looking for 10 women to join my programme".

No.

If you do not want to be that person, you do not have to be.
They already had great photos and clips of real sessions. That is more than enough to build strong ads.

Fear two
What if the ads work too well and we get too busy.

We talked about how ads should not be an on off tap.
You do not want to be the business that turns everything off when full and then panics when it goes quiet.

Instead you:

✅ Keep a steady budget running
✅ Build a waiting list
✅ Raise prices when demand is strong
✅ Use ads as a predictable pipeline, not a one off blast

By the end of the call one of them said

"I needed this chat to feel comfortable".

That is the bit that matters for me.
Most small businesses do not need huge budgets or fancy funnels.
They need clarity, a realistic starting point and someone to translate the tech into normal language.

If you are a local service business and you are stuck at the same point

Not sure which platform
Not sure what to spend
Not sure where to start

Drop me a message and tell me what you do and where you are based.
I will tell you honestly whether £5 a day on Facebook ads could work for you and what I would do first.