22:22 Marketing (2025)

17/07/2025

Spoke to a wedding photographer today who’d spent over £1,500 on Facebook ads and got just one possible booking from it.

He’d been clicking “Promote” on his page, running campaigns without strategy, and hoping something would stick.

Turns out:

He had one campaign that delivered 200 landing page views at just 35p each.

But he turned it off because he didn’t know if it was working.

His current ad has 0 landing page views but is still spending money daily.

This is the problem with Facebook’s “boost” button. It’s easy. It’s quick. But it doesn’t work the way you think it does.

If you're not using proper campaign objectives (like Leads), installing your pixel, and tracking actual landing page views, you're throwing money away.

We broke it down, simplified the approach, and showed him how to:

✅️ Switch from traffic to lead campaigns

✅️ Use his website contact form as the conversion goal

✅️ Improve visibility with better CTA placement

✅️ Start with a small daily budget but build the right structure

He said he’d been quoted £6,000 just to learn how to do this. We showed him the exact setup in under 30 minutes.

If you’re a photographer (or any service-based business) trying to get more enquiries but ads “haven’t worked”, it’s probably not the platform that’s the issue.

It’s the setup.

Want to get it working the right way? Drop me a message.

17/07/2025

I’ve had loads of business owners say to me, “Facebook Ads just don’t work for us.”

But most of the time, it’s not the ads. It’s what you’re asking the ads to do.

Here’s where I see it going wrong:

➡️ The offer doesn’t land. If it doesn’t feel valuable or urgent, people won’t act.

➡️ The copy’s too vague. If you’re not clear about who it’s for or what problem it solves, it gets ignored.

➡️ The strategy’s off. The tech is easy to blame, but nine times out of ten, it’s the message that’s broken.

If you’re spending money and not seeing a return, it’s time to look at the basics.

Strong offer. Clear message. Right audience. That’s the stuff that makes ads work.

If you’re stuck and want a second pair of eyes, send me a message. I’ll tell you what I’d fix first.

17/07/2025

Wanted: Facebook Ads Virgins!

Never run a Facebook ad campaign before? That’s alright—we love a blank slate! If the idea of setting up ads feels like a mystery, or maybe even a bit terrifying, we’re here to show you it’s not as scary as it sounds.

Facebook ads are one of the best ways to get your business in front of the right people without blowing your budget. Whether you’ve got £5 a day or a bit more to spend, there’s a way to make them work for you.

So, if you’ve been sitting on the sidelines, wondering if it’s time to jump in—consider this your sign. Let’s talk about how we can make them work for you.

16/07/2025

Had a chat with a business owner who was losing confidence in Facebook ads after spending £1,700 with little to show for it.

The ads were doing their job, hundreds of people were clicking through to the website, but only one person actually filled out the form.

The ads weren’t the issue...

The targeting was right, the traffic was high quality, and people were landing on the page. But the website wasn’t converting them.

So, what’s the fix?

Instead of continuing to send people to a page that isn’t working, we’re switching to lead forms directly on Facebook.

By capturing details before sending them to the website, we should be able to qualify leads better and stop losing them at the landing page stage. Facebook also favours in-platform engagement, so we’re expecting stronger performance by keeping that first interaction within the app.

This isn’t about throwing more money at ads. The traffic is there. The problem is the website isn’t converting it. Now, we’re adjusting the approach to make sure those clicks actually turn into customers.

If your ads are getting traffic but not sales, the issue might not be the ad, it might be where you’re sending people.

Struggling with this? I'd love to chat with you

16/07/2025

You do not need high production to make video work in your ads.

In fact, sometimes a simple video filmed on your phone outperforms everything else.

The goal is not perfection, it is connection.

Show your face. Talk directly to your audience.

Explain what you offer and why it matters, clearly and calmly.

Keep the video short. Thirty seconds can be enough.

Use captions so people can follow along with the sound off.

And always end with a clear call-to-action.

Video builds trust. It makes you feel real.

That alone can drive more clicks and conversions than a polished graphic.

15/07/2025

I had a call today with someone running a solid side hustle, buying and reconditioning pre-loved furniture and selling it on.

Up until recently, things were flying. A few photos on Facebook Marketplace, a bit of boosting here and there, and sofas were selling fast.

But now? It’s dried up.

He’s still got the stock. Still got demand. But the boosts just aren’t cutting it anymore and the advice he got from a recent course left him more confused than confident. Too much jargon, not enough action.

He told me:

🗣️ “I just want people to come to me, instead of me constantly posting and hoping. I want proper leads.”

That’s the difference between boosting and running proper ads:

✅ Boosting gets you views. (Sometimes).

✅ Ads done right get you messages from real buyers. Consistently.

You don’t need top/middle/bottom funnels or complex strategies when you’re running a local product-based business. You just need the right message in front of the right people.

So if you’re stuck in “boost and hope” mode and ready to move to actual results, drop me a message.

15/07/2025

5 Reasons Your Facebook Ads Are Wasting Money, and How to Fix It 🔥

❌️Targeting the Wrong Audience

If your ads aren’t reaching the right people, they’re bound to fail. Use Facebook’s targeting options to narrow down your audience. Focus on demographics, interests, and behaviours that align with your ideal customer.

❌️Weak Ad Creative

Bland or generic ad creatives don’t catch attention. Invest time in creating visually appealing and compelling ad content. Use high quality images, engaging videos, and strong copy to make your ads stand out.

❌️ Poorly Defined Objectives

If you don’t know what you want to achieve, your ads won’t deliver. Clearly define your campaign objectives, whether it’s brand awareness, lead generation, or sales and tailor your ads to meet these goals.

❌️ Neglecting A/B Testing

Sticking with one ad variation is a missed opportunity. Run A/B tests to compare different headlines, images, and calls-to-action. This helps identify what resonates best with your audience and improves performance.

❌️ Ignoring Analytics

Data is your best friend. Regularly monitor your ad performance and make data driven adjustments. Look at metrics like CTR, CPC, and conversion rates to understand what’s working and what isn’t.

🔥 What to Do About It: 🔥

✅️ Refine Your Targeting

Continuously tweak and refine your audience targeting based on performance insights. Don’t be afraid to experiment with different segments.

✅️ Enhance Your Creatives

Invest in professional design and copywriting if needed. Your ad creative is often the first impression and the reason people stop scrolling, make it count.

✅️Set Clear Goals

Define clear, measurable objectives for every campaign. Align your ad content and targeting to these goals.

✅️Embrace A/B Testing

Continuously test different elements of your ads. Use the insights gained to optimise and improve your campaigns.

✅️Analyse and Adjust

Regularly review your analytics and be ready to pivot. Successful campaigns are built on continuous improvement.

14/07/2025

If you’re not getting results, look at your ad’s first line.

That opening sentence is everything.

Too many people waste it with waffle like
“We’re excited to announce…” or
“Here at [business name], we…”

No one cares.

In my own ads, and in every client campaign we run, the hook has to speak to what your audience is feeling.

Confused? Stuck? Overwhelmed?
Call it out. Then show them you get it. That’s what makes them stop scrolling.

Don’t overthink your ads.
But don’t underestimate the power of your first sentence either.

14/07/2025

You don’t need a flashy ad campaign. You don’t need perfectly curated content. What actually works across social media is when you let people in.

Small business owners who share the real side of running a business are seeing more engagement, more support, and more sales. Not because they’re pushing harder, but because they’re being honest.

Yet so many businesses are still scared to show up. They worry about looking too small, too messy, too unpolished. But in truth, polished doesn’t connect, people do.

If you’re avoiding showing the reality of your business because you think it’s not “professional” enough, you’re missing the point. The businesses winning on platforms across social media are the ones showing up as they are. The behind-the-scenes, the tough days, the real wins. That’s what people buy into.

So ask yourself this... are you making it harder for people to connect with you because you’re too focused on looking perfect?

14/07/2025

When I first started running Facebook Ads, I didn’t have a clue what the pixel was.

I was spending money, getting clicks… but had no idea what happened after that. Were people buying? Was the ad working? No idea.

Once I understood the Facebook Pixel, everything changed and improved.

It’s what tells you what people do after they click. Did they buy? Did they sign up? Did they leave the page? Without it, you’re just guessing.

If you’re running ads, or thinking about it, and you haven’t set up your pixel, please sort that first. Otherwise, you're spending money with no way of knowing if it’s working.

Think of it like this: if you had a shop and no till, you’d have no idea what you were selling. Same with your ads.

12/07/2025

Why Most Ad Agencies Are Winging It

Most ad agencies don’t know how to get results on small budgets... Because they’ve never had to.

I built this agency after selling 19,000+ courses myself.
I started with no team, no brand, just Facebook ads.

That’s why we get small businesses.

We understand that small businesses want to start small on ad spend and then scale.

We don’t waste your budget “gathering data” or running 12 versions of the same ad.

We:

✅️Nail the targeting

✅️Keep the creative clear and direct

✅️ Adjust fast

If you’re tired of 💩 agencies charging big and delivering little, come work with people who’ve actually done it.

10/07/2025

I had no clue what I was doing when I first ran a Facebook ad.

No agency. No budget. Just a course I genuinely believed could help people, and a £5 a day budget that I couldn’t really afford to waste.

Fast forward, and that course has sold over 18,000 times.

In that time I've learnt many things that have helped me when working with our paid ads clients...

It’s not about flashy creatives or clever headlines. It’s about knowing who you’re talking to and what they actually need to hear.

It’s not about spending loads. It’s about spending smart.

And it’s definitely not about going viral. Visibility beats virality every time, as long as you’re in front of the right people.

That £5 a day taught me to be strategic. To test. To trust the data. And to not panic when something flops, because you’re always just one tweak away from it working.

Now we do the same for our clients, without the guesswork, because we’ve already made the mistakes.

Ads changed everything for me. And if you’ve got something brilliant, they can do the same for you.

22:22 Marketing

17/07/2025

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