12/12/2025
Running ads is one thing. Making them work efficiently is another.
Previously, in a client call, we analysed ad performance for an event-based campaign. Here’s what we uncovered:
✅ Cost Per Click (CPC) Matters – One video ad was performing at 8p per click, while another was at 13p. By turning off the higher-cost ad, we could almost double website traffic without increasing spend.
✅ Retargeting is Key – Nearly 2,000 people had clicked on the event page. Instead of relying on first-time visits, we strengthened retargeting, knowing that people need to see ads multiple times before purchasing.
✅ Landing Pages Convert Clicks into Sales – Ads drive traffic, but the website must do the heavy lifting. Adding testimonials and stronger CTAs can turn visitors into buyers faster.
✅ Budget Scaling Done Right – Since our ad frequency was low, we increased daily spend to push ticket sales faster without overspending on an audience that had already seen the ads.
The result? More traffic. Lower costs. More sales.
If you’re running ads, don’t just look at reach or impressions, focus on the right metrics to make every pound work harder.
Need a second pair of eyes on your ads? Send me a message
