Total Licensing Ltd

16/12/2025

Exciting news! Total Licensing is the official media partner for Brands Licensing Africa, taking place in October 2026.

“We’re delighted to be entering into a media partnership with Brands Licensing Africa. Africa represents a most dynamic and exciting growth market for the global licensing industry, and this partnership allows Total Licensing to shine a spotlight on the region’s rapidly evolving brand, retail and consumer landscapes.
“At Total Licensing, we’re always keen to explore new markets and emerging opportunities within the global licensing community. Our partnership with Brands Licensing Africa gives us a fantastic platform to engage with the region’s growing licensing industry and to share its stories with our international audience.”

https://www.totallicensing.com/total-licensing-is-announced-official-media-partner-for-brands-licensing-africa-2026/

16/12/2025

To catch up on this week's latest news from the licensing industry, click on the link!

https://r.email.totallicensing.com/mk/mr/sh/OycXxko2a8zXNWXo3weD4ypu/PgyO4a3MiF71

08/12/2025

Netflix to buy Warner Bros Discovery - amid strong industry calls for scrutiny and 'concerns'

Netflix Inc. and Warner Bros. Discovery, Inc. have announced they have entered into a definitive agreement under which Netflix will acquire Warner Bros., including its film and television studios, HBO Max and HBO. The cash and stock transaction is valued at $27.75 per WBD share with a total enter

16/10/2025

Over 10,600 headed to Cannes for MIPCOM

MIPCOM CANNES has announced that just over 10 600 delegates, from 107 countries attended the latest edition of world’s largest market for television and streaming content (13–16 October 2025) including 88 companies exhibiting for the first time. “This has been the biggest step change in a gene...

30/09/2025

A huge congratulations to all who took part!!

Last week, over 90 licensing industry members completed the 5-3-1 Peaks Challenge in aid of the Light Fund. The amount raised has so far reached over £200,000 - with the page for sponsorship remaining open for a while longer. (See below.) The challenge was gruelling - on Thursday, the group ga

17/09/2025

https://www.totallicensing.com/total-licensings-editor-participating-in-light-funds-5-3-1-challenge/

Total Licensing's editorial director, Becky Ash Ffrench is raising money for industry charity The Light Fund by participating in next week's 5-3-1 Peaks Challenge. The Light Fund is a fund-raising body set up in 2004 by like-minded members of the licensing industry in the UK to raise funds for sp

23/07/2025

ATF 2025 — Where The M&E Industry Convenes

🎫Registration to ATF 2025 is now open!

Whether you're looking to , , , , or , ATF is where it all happens.

Join the pulse of Asia’s entertainment scene, and make your next big deal happen at ATF 2025!

Sign up for an All-Access Pass by 31 AUGUST and ENJOY 38% OFF !

NOW: S$985/~US$760 (U.P.: S$1,585/~US$1,230)

https://au.eventscloud.com/ereg/newreg.php?eventid=100240011&identifier=mediapartners-1&utm_source=socialmedia&utm_medium=banner&utm_campaign=phase1&utm_id=prensario&utm_term=registration&utm_content=phase1

17/06/2025

You’re supposed to read it, not eat it!

20/05/2025

In fortuitous timing and happy news for the first day of Licensing Expo, Peppa Pig and her family have announced a new addition to the family, with the arrival of baby Evie.

In fortuitous timing and happy news for the first day of Licensing Expo, Peppa Pig and her family have announced a new addition to the family, with the arrival of baby Evie. Mummy Pig revealed live on British television that she was pregnant with her third piglet a little while ago, soliciting co

24/03/2025

Be part of the most widely-read and globally respected publication in the licensing industry.

Our upcoming Summer Issue will be distributed extensively at
LICENSING EXPO IN LAS VEGAS, as well as Licensing Con Latam,

and Milano Day of Licensing - the key upcoming shows shaping the global licensing agenda.

With a circulation of over 91,000 subscribers across 111 countries, Total Licensing offers unrivalled international reach. Our audience includes brand owners, licensees, retailers, agents, and key decision-makers from every sector of the licensing industry.

This is your opportunity to place your brand directly in front of the people who matter most.

Editorial Focus:

Licensing Expo Preview
Digital Licensing
Manga and Anime
Experiential Licensing
Sustainability
Nostalgia & Retro
Influencer & Creator Licensing

Territory Spotlights:

Latin America
South Korea
USA
India
Japan

Bonus Exposure: In addition to print and digital advertising within the issue, we offer multi-platform promotion across our website, newsletters, and social media channels—driving extra visibility before, during, and after the shows.

Deadlines:

Editorial: 21 April 2025

Advertising Materials: 1 May 2025

Digital Launch: 7 May 2025

Print Date: 18 May 2025

Ready to elevate your presence at the world’s biggest licensing events?

To discuss advertising opportunities, contact:
[email protected]

To submit editorial content:
[email protected] | [email protected]

14/03/2025

Total Licensing China – the leading magazine dedicated to the Chinese licensing market published both in English and Chinese – has been published today, by Total Licensing.

Looking at the incredible opportunities that await in China, those companies licensing both in and out of the territory, profiles, trends and much more.

This issue will be widely available at the upcoming Licensing China show in Shenzen, which runs alongside the Toy & Hobby China and Baby & Stroller China shows, all highlighting the opportunities for business in the Greater Bay China Area. You can also find this issue at the upcoming Hong Kong Licensing Show.
You can also find the Total Licensing team at the show in Hall 16.

As ever, happy reading!

The only magazine, in English and Chinese, for the growing licensing and merchandising industry in China

12/02/2025

Very pleased to announce we have entered into a media partnership with Licensing Con LatAm, enabling Total Licensing to reach further audiences in Latam and bring our readers in-depth reporting from the show and the continent!