Total Licensing Ltd

23/07/2025

ATF 2025 — Where The M&E Industry Convenes

🎫Registration to ATF 2025 is now open!

Whether you're looking to , , , , or , ATF is where it all happens.

Join the pulse of Asia’s entertainment scene, and make your next big deal happen at ATF 2025!

Sign up for an All-Access Pass by 31 AUGUST and ENJOY 38% OFF !

NOW: S$985/~US$760 (U.P.: S$1,585/~US$1,230)

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17/06/2025

You’re supposed to read it, not eat it!

20/05/2025

In fortuitous timing and happy news for the first day of Licensing Expo, Peppa Pig and her family have announced a new addition to the family, with the arrival of baby Evie.

In fortuitous timing and happy news for the first day of Licensing Expo, Peppa Pig and her family have announced a new addition to the family, with the arrival of baby Evie. Mummy Pig revealed live on British television that she was pregnant with her third piglet a little while ago, soliciting co

24/03/2025

Be part of the most widely-read and globally respected publication in the licensing industry.

Our upcoming Summer Issue will be distributed extensively at
LICENSING EXPO IN LAS VEGAS, as well as Licensing Con Latam,

and Milano Day of Licensing - the key upcoming shows shaping the global licensing agenda.

With a circulation of over 91,000 subscribers across 111 countries, Total Licensing offers unrivalled international reach. Our audience includes brand owners, licensees, retailers, agents, and key decision-makers from every sector of the licensing industry.

This is your opportunity to place your brand directly in front of the people who matter most.

Editorial Focus:

Licensing Expo Preview
Digital Licensing
Manga and Anime
Experiential Licensing
Sustainability
Nostalgia & Retro
Influencer & Creator Licensing

Territory Spotlights:

Latin America
South Korea
USA
India
Japan

Bonus Exposure: In addition to print and digital advertising within the issue, we offer multi-platform promotion across our website, newsletters, and social media channels—driving extra visibility before, during, and after the shows.

Deadlines:

Editorial: 21 April 2025

Advertising Materials: 1 May 2025

Digital Launch: 7 May 2025

Print Date: 18 May 2025

Ready to elevate your presence at the world’s biggest licensing events?

To discuss advertising opportunities, contact:
[email protected]

To submit editorial content:
[email protected] | [email protected]

14/03/2025

Total Licensing China – the leading magazine dedicated to the Chinese licensing market published both in English and Chinese – has been published today, by Total Licensing.

Looking at the incredible opportunities that await in China, those companies licensing both in and out of the territory, profiles, trends and much more.

This issue will be widely available at the upcoming Licensing China show in Shenzen, which runs alongside the Toy & Hobby China and Baby & Stroller China shows, all highlighting the opportunities for business in the Greater Bay China Area. You can also find this issue at the upcoming Hong Kong Licensing Show.
You can also find the Total Licensing team at the show in Hall 16.

As ever, happy reading!

The only magazine, in English and Chinese, for the growing licensing and merchandising industry in China

12/02/2025

Very pleased to announce we have entered into a media partnership with Licensing Con LatAm, enabling Total Licensing to reach further audiences in Latam and bring our readers in-depth reporting from the show and the continent!

14/01/2025

Total Licensing Winter is now live!

This issue is JAM-PACKED with content from the global licensing industry, including:

Toy Season – What’s hot at the upcoming shows
Licensing in China, Germany and the Nordics – territory spotlights
Mattel at 80 – Celebrate with our special feature
Spacetoon at 25
Deep-diving into Rainbow, YuMe, Magic Light, Beano, Sonic, Studio 100, Ravensburger, Sanrio, Thewell, Simon Super Rabbit, new Beddybyes and more
Regular columns – Legal, sustainability
Interviews – Lyrical licensing and more
Trends, business analysis and news

Read it here! You can find it as New York, London and Nuremberg toy Fairs, and Kidscreen!

Magazine for the worldwide licensing and merchandising industry

13/01/2025

13/01/2025

Check out our feature in the Winter issue of Total Licensing Ltd!

( https://issuu.com/totallicensing/docs/total_licensing_winter_25_v2?fr=xKAE9_zU1NQ ) page 10

18/12/2024

Happy holidays!

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09/12/2024

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