Socially Yorkshire - Social Media Marketing Manager

Socially Yorkshire - Social Media Marketing Manager Becci - Social Media Manager and Content Creator for small biz owners
Taking YOU from struggling to SEEN
7+ years in the industry
DM to enquire!

Let’s talk about the before…❌Dark, unedited food pics❌No brand identity or strategy❌A feed that didn’t reflect the amazi...
15/07/2025

Let’s talk about the before…

❌Dark, unedited food pics
❌No brand identity or strategy
❌A feed that didn’t reflect the amazing food, team or vibe of the venue
❌Lack of storytelling or seasonal tie-ins

Now? It’s a whole different ball game…

🍳 Branded tiles with clear messaging
🥐 Beautiful, styled food photography
☕️ People-first content that builds trust and relatability
🍰 A scroll-stopping feed that makes you want to visit

This isn’t just a visual upgrade, it’s a strategy shift.

The kind that helps you go from “we post sometimes” to “we’re fully booked for brunch again.”

If you want this kind of transformation for your café, deli or restaurant…

And are ready to glow up your content…

Book a content shoot with me, just DM me the word CONTENT, and let’s make your feed magnetic 🧲

Restaurants I can’t stop thinking about in Wakefield, and ones I’d happily go back to again and again! 🍽️Swipe through f...
30/06/2025

Restaurants I can’t stop thinking about in Wakefield, and ones I’d happily go back to again and again! 🍽️

Swipe through for my top picks from The Pizza Yard, Capri at the Vine, Qubana, and Smoke House.

Each one has something unique – from bottomless brunches and authentic pizzas to indulgent desserts, rooftop terraces, and Cuban-inspired dishes.

🍕 The Pizza Yard – family-friendly, sharing boards, and some of the best pizzas around.

☕ Capri at the Vine – dreamy brunches, Italian plates, and perfect coffee & cake stops.

🍹 Qubana – brunch, lunch, and tapas with a Cuban twist, plus a rooftop terrace and cocktails worth the hype.

🔥 Smoke House – epic burgers, all the sides you can dream of, and laid-back comfort food.

I’ve also included some extra spots worth checking out if you’re in Wakefield – there’s no shortage of great places to eat!

Which one would you try first?

Or do you have a Wakefield fave I need to add to my list?

Let me know below 👇

Why your front of house staff aren’t marketers – and why handing them your social media is a mistake.They’re young, they...
30/06/2025

Why your front of house staff aren’t marketers – and why handing them your social media is a mistake.

They’re young, they’re always on their phone… they’ll smash Instagram, right? Wrong. 😑

Scrolling and posting random photos isn’t marketing. Marketing is understanding your customers, knowing how to reach them, and crafting content that moves them to book, buy, or visit.

Social media today isn’t as simple as snapping a pic. Algorithms change constantly. A pretty feed without strategy is like shouting into the void. Inconsistent or off-brand posts don’t just fail to help.. they can damage your reputation.

Every post reflects your business. Would you hand your finances or customer service to someone untrained? Your social media deserves the same respect.

You need a strategy, not just vibes. A planned, consistent approach designed to bring real customers through your door.

Stop guessing. Start growing. If you’re ready for social media that actually works, let’s chat. Link in bio.

We’re all about the controversial posts this week 🙊🙈 If you’re a about to open restaurant, cafe, takeaway, here’s why yo...
20/06/2025

We’re all about the controversial posts this week 🙊🙈

If you’re a about to open restaurant, cafe, takeaway, here’s why you should ditch your big launch night plans and what to do instead...

First off, these events cost an arm and a leg and create massive stress for everyone involved. 💴

They’re chaotic, too big and always do too much.

I’ve been to countless launch events over the past few years, and they are always overwhelming, pretentious and exhausting to be a part of.

I actually can’t recall of any place where I’ve returned to after a launch night... which says a lot. 👀

Plus, on launch nights, everyone posts about one place and then... crickets. 🦗

Meaning you may be fully booked in launch month but then revenue will be a rollercoaster.

Instead, do a friends and family night that is full of love and support. ♥️

Get your staff to invite their loved ones so that they have a dry run of being open with super understanding people that don’t mind if their oder goes a bit wrong.

Then, invite influencers slowly over time to keep bookings steady. ⏰

This keeps momentum up with little bits of extra visibility, meaning new eyes are always looking at your place. ✨

When you do start inviting influencers make sure you invite a variety of influencers - not just the same ones every season to try your new summer menu - because this will go to their same audience.

Remember your influencers don’t just have to be food related - include a range of niches, such as fitness, mums and lifestyle.

They all have large audiences, will create content from new angles plus reach audiences where restaurant reviews are rare so will stand out more.

Are you planning a big launch night? If so, I hope this steers you in the right direction!! 👀

If you want customers that adore your establishment coming back on the regular, keep reading. 👀 Regulars mean regular in...
19/06/2025

If you want customers that adore your establishment coming back on the regular, keep reading. 👀

Regulars mean regular income and loyalty that spreads by word of mouth.

Those customers are more likely to shout about it and swear that other people need to try it too.

Plus it’s free advertising!

When new people walk past the window, they aren’t just checking for if there’s space - they’re checking to see if it’s popular. Regulars keep you nicely busy and attract new walk-ins too.

If you want to become the go-to hangout spot for happy customers, you need to understand this first:

🥂 Your space needs to be 3 things: clean, warm and aesthetically pleasing.

🥂 Your staff need to be welcoming, friendly and willing to build relationships.

These 2 areas sound basic but are the make or break between returning or skipping.

When was the last time you audited your space and staff to check for these things?

If you want more happy, raving customers then let’s create content that gets their attention and gets you on the map.

Enquire in the bio link 💁🏼‍♀️

Here’s just some unfiltered advice I’d give to you, as a restaurant owner, if I wasn’t afraid of hurting your feelings… ...
18/06/2025

Here’s just some unfiltered advice I’d give to you, as a restaurant owner, if I wasn’t afraid of hurting your feelings… after many previous years in the industry and a frequent foodie you’d be surprised at how many of these things affect people’s experiences…

1. Your tables are too close together, which makes the space feel crammed, cheap and guarantees they won’t be returning.

2. Your wait staff need to be switched on and running the floor proactively.

3. Customers shouldn’t even have the chance to push dirty plates aside, they should have already been cleared.

4. If someone isn’t greeting people at the door then that’s why your customers don’t feel cared for or form a connection.

5. People don’t mind busy periods but if it’s a 45 minute wait for food IF they need to be told in advance.

6. If you’re giving tables the bill when they’ve not asked, they will always feel rushed and think you’re trying to get rid of them.

7. If the floor, table or menus are sticky - there goes your tip.

8. You can’t charge £5+ for a tiny bowl of sides that aren’t even enough for one person.

Ready to have a wave of new 5* reviews come rolling in? Enquire for a 1-1 Tapas session.

We’re back with my favourite posts to make…This time it’s for all of you cocktail bars who are ready to actually show up...
04/06/2025

We’re back with my favourite posts to make…

This time it’s for all of you cocktail bars who are ready to actually show up on Instagram.

Stop just posting random drink pics and hoping for the best! Here’s your no-fluff, scroll-stopping feed plan that helps you sell out your Saturdays and pack out your midweeks.

This feed plan gives you:

🍸 12 plug-and-play content ideas
🍸 Posts that actually show off your bar’s vibe
🍸 Ways to show your face and build trust
🍸 A strategy designed to convert scrollers into customers

Whether you’re newly opened or just stuck on what to post next.. this is your content cheat sheet 🍹

Save this post so you’re never stuck staring at a blank caption box again.

Want me to plan your entire month and come shoot the content for you? DM “TAKEAWAY” and let’s chat.

15 new PAYING customers in one month… and not a single ad in sight 👀This meal prep business was stuck posting standard m...
03/06/2025

15 new PAYING customers in one month… and not a single ad in sight 👀

This meal prep business was stuck posting standard meal of the day pics (that’s when they were actually posting), hoping for the best and seeing zero return.

So we flipped the script:

🥂 Clear content strategy
🥂 Scroll-stopping visuals that match their brand
🥂 Storytelling that sells the service
🥂 We speak directly to the busy, health-conscious customer
🥂 Show the prep process, the results, and why it was worth it

The result? 15 new regular customers. Recurring revenue. More orders without more hours within our first month of working together!

This is what happens when you stop winging it and start posting with purpose.

Want content that actually converts?

DM me “TAKEAWAY” and I’ll plan, shoot + deliver your crave-worthy content for the next 30 days.

Your restaurant’s bio is leaking bookings 🍕If your restaurant’s Instagram bio doesn’t clearly tell people who you are, w...
02/06/2025

Your restaurant’s bio is leaking bookings 🍕

If your restaurant’s Instagram bio doesn’t clearly tell people who you are, where you are, and how to book/order… then, you’re making it hard for them to choose you.

If you don’t have the key information clear, people will leave your page!

Here’s what your bio needs:

🥂 Your name & what you do
🥂 A clear location
🥂 Who and what you serve
🥂 A unique selling point
🥂 A clickable link that actually works
🥂 A bold call to action

Don’t let your dream customers scroll past.
Make your bio work for you.

SAVE this post to help sort yours out!

Or… do you need me to sort your bio and plan content that actually brings customers through the door?

Enquire via the link in bio.

Struggling with what to post on social media? Here’s a curated list of 20 content ideas designed to showcase your restau...
30/05/2025

Struggling with what to post on social media?

Here’s a curated list of 20 content ideas designed to showcase your restaurant’s personality, engage your audience, and drive bookings:


1. Meet the Team – Introduce your staff to humanize your brand.

2. Interior Walkthrough – Showcase the ambiance and decor.

3. Exterior Walkthrough – Highlight your location and curb appeal.

4. Behind the Scenes in the Kitchen – Share the magic of meal preparation.

5. Daily Specials – Promote limited-time offers.

6. Menu Highlights – Feature popular or new dishes.

7. Meal and Drink Pairings – Suggest combinations to enhance dining experience.

8. Meet the Owner – Share your story and passion.

9. Brand Story – Explain your restaurant’s mission and values.

10. Location Features – Provide directions and nearby landmarks.

11. Close-up of Dishes – Entice with high-quality food photography.

12. Staff Favorites – Highlight personal picks from the team.

13. Signature Drinks – Showcase unique beverages.

14. Deals and Lunch Offers – Promote value meals.

15. Customer Testimonials – Share positive dining experiences.

16. New Menu Items – Announce additions to your offerings.

17. Bestsellers Carousel – Display top-selling dishes.

18. Bartender at Work – Feature the creation of popular drinks.

19. Local Attractions – Highlight what’s nearby to attract tourists.

20. Upcoming Events – Promote special nights or live entertainment. 

📌 Save this post for your next content planning session.

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