Affiverse

Affiverse Helping the world do affiliate marketing better! 📍 Want to meet the Affiverse community IRL?
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Join us at Elevate Summit 2025 – the UK’s leading affiliate marketing event:

🌐 Elevate Summit Website - https://www.affiversemedia.com/elevate-2025/

🎟 Buy Tickets Now on Eventbrite - https://www.eventbrite.co.uk/e/elevate-summit-performance-marketing-summit-tickets-1017436679497

Halfway through Day 2 and Elevate Summit is still ON FIRE 🔥🔥🔥From George Sullivan dropping bold insights to our delegate...
16/07/2025

Halfway through Day 2 and Elevate Summit is still ON FIRE 🔥🔥🔥

From George Sullivan dropping bold insights to our delegates packing out every session, this room is alive with energy and ideas.

Day 1 gave us “Tap & Record” 🎥 (thanks Marty Englander!) and “Just Be Cool” 😎 (Frederic Jean-Bart, we see you).

Day 2? It’s all about actioning what you’ve learned and locking in those connections.

📸 Scroll through a few of the pics from this morning and tag us in yours 👉
Read more on Day 1 here: https://www.affiversemedia.com/elevate-summit-2025-day-1-london-sets-the-stage-for-industry-transformation/

16/07/2025

🔥 What should you do if you didn’t make the shortlist? Or made it but didn’t win?

Here’s what RAV Judge James Boden (VP of Growth, EMEA at CJ) had to say:
🗣️ “Keep doing what you’re doing — because every entry had merit. But next time, find the thing that cuts through. The nuance, the niche, the story that makes your brand unforgettable.”

👏 Being shortlisted among 150+ entries is already a massive achievement. Own it. Celebrate it. And come back next year even stronger.

Tag someone who needs to hear this today 💬

Ever wondered how Cost‑Per‑Click (CPC) works in affiliate marketing?With CPC, affiliates get paid for every click their ...
16/07/2025

Ever wondered how Cost‑Per‑Click (CPC) works in affiliate marketing?

With CPC, affiliates get paid for every click their link generates—no sale required. It’s a straightforward way to monetise high traffic, rewarding engagement without needing conversions.

CPC is a powerful tool—for campaigns built on volume and early funnel engagement.

Dive into the full breakdown:
https://www.affiversemedia.com/what-is-the-cost-per-click-compensation-model/

🎯 Affiliate Growth, the 2RBO WayWhat happens when a program actually listens to affiliates?💥 You get 2RBO Affiliates — a...
16/07/2025

🎯 Affiliate Growth, the 2RBO Way

What happens when a program actually listens to affiliates?

💥 You get 2RBO Affiliates — a team that expands into new markets based on partner recommendations, not just boardroom forecasts.

With 7 thriving brands under 5 regulated licenses, their approach combines:
🔸 Flexible deals (35% RevShare, CPA, Hybrid)
🔸 Award-winning design
🔸 Gamification that boosts LTV
🔸 A culture where partners become friends

Their edgy aesthetic and real-time feedback loop is what sets them apart — especially in regulated markets where design AND compliance matter.

Check them out: https://www.affiversemedia.com/2rbo-affiliates-combines-cutting-edge-design-with-partner-driven-market-expansion/

16/07/2025

From Accidental Start to Strategic Powerhouse—Lessons in Scaling Affiliate Programs

This week on the Affiliate Marketing Podcast, Lee-Ann chats with Lauren Garner, VP of Demand Generation & Partnerships at Ascent Funding, about the real mindset shifts needed to run successful, scalable affiliate programs in today’s complex landscape.

From a chance start in the industry at 19 to leading multi-million dollar affiliate operations, Lauren shares what it really takes to grow.

- Why treating affiliates like customers is a game-changer
- How to scale strategically across platforms
- The keys to managing a modern, multi-channel program

It’s a masterclass for affiliate pros ready to take things up a level.

🎧 Listen now: https://www.affiversemedia.com/from-outreach-to-outcomes-building-smarter-affiliate-programs/
🎙️ Sponsored by our friends at Everflow!

Do you have a success story to share with us this season? Use or contact us directly to get featured: https://docs.google.com/forms/d/e/1FAIpQLSd3Utzq0mDcsLuKb1Xno1TUTbu8zEo7tJferNnbwJCWnvXw2Q/viewform

👀 Did you know a few countries in Europe still hold on to strict gambling monopolies?While most of the continent has ope...
15/07/2025

👀 Did you know a few countries in Europe still hold on to strict gambling monopolies?

While most of the continent has opened up to licensed private operators, Norway, Finland, and parts of Austria are sticking with government-run systems. But even that’s starting to change…

💡 Finland has announced plans to switch to a licensing model by 2026, and Austria’s monopoly on casino games is facing legal heat.

🌍 Meanwhile, Norway continues to double down on its monopoly — but with growing use of international sites, will that model hold?

👉 Find out what’s driving this shift and what it means for the future of iGaming:
https://www.affiversemedia.com/the-last-gambling-monopolies-in-europe/

Day 1 at Elevate Summit 2025 is in full swing! ⚡The energy in the room is electric, packed sessions, sharp insights, and...
15/07/2025

Day 1 at Elevate Summit 2025 is in full swing! ⚡

The energy in the room is electric, packed sessions, sharp insights, and meaningful conversations happening at every turn.

From tactical panels to masterclasses, we’re diving deep into what’s really driving performance in 2025.

And tonight? We celebrate with the RAV Awards + rooftop BBQ 🎉

Swipe through some moments from today, and if you’re here, tag yourself!



Let’s keep the buzz going ⬇️

15/07/2025

📣 RAV Awards 2025 – Judge Insight Drop
James Boden, VP of Growth, EMEA at CJ, shared what made this year’s top entries stand out:

“The ones that really stood out were those where you could feel the personal approach. In this industry, relationships matter — and those who led with innovation, collaboration and authenticity really cut through.”

With over 150 entries to assess, it was the human element that separated good from great.

💬 This is why the RAVs exist — to spotlight the unique thinkers shaping performance marketing.

👏 Tag someone who brings the personal touch to their partnerships.

Tactical. Transparent. Transformational.Our hand-picked panels took the stage at Elevate Summit 2025 to drop real strate...
15/07/2025

Tactical. Transparent. Transformational.

Our hand-picked panels took the stage at Elevate Summit 2025 to drop real strategies that move the needle.

Stay tuned for more highlights from the sessions shaping the future of affiliate and performance marketing.

Digital marketing is changing more than just where we shop - it’s changing how we think.From Instagram-fueled impulse bu...
15/07/2025

Digital marketing is changing more than just where we shop - it’s changing how we think.

From Instagram-fueled impulse buys to influencer trust signals, today’s consumers are engaging with brands in ways we’ve never seen before.

📊 60% expect instant replies.
📱 71% of purchase decisions are shaped by social platforms.
🧠 Personalised content = deeper engagement and stronger loyalty.

We’ve broken down how and why these behavioural shifts matter in our latest blog.

👉 See the full article:
https://www.affiversemedia.com/the-effects-of-digital-marketing-on-consumer-behaviour/

Forget everything you know about affiliate tournaments.Boomerang Partners just rewrote the rules with the Golden Boomera...
15/07/2025

Forget everything you know about affiliate tournaments.

Boomerang Partners just rewrote the rules with the Golden Boomerang Awards — a 3-day VIP experience in Milan featuring AC Milan icon Andrea Pirlo, exclusive stadium access, and a charity auction that took things to a whole new level. 🏆⚽

This is affiliate marketing made personal.
💼 Premium networking
🎁 Epic rewards
🤝 Stronger partner loyalty
📊 Data-led performance support

This is more than business – it’s partnership done right.
👉 Want in? Check it out: https://www.affiversemedia.com/boomerang-partners-revolutionises-affiliate-engagement-through-experiential-tournament-innovation/

CPA or CPS—which affiliate model fits your goals? 🤔Affiverse breaks down the two most common affiliate pricing structure...
15/07/2025

CPA or CPS—which affiliate model fits your goals? 🤔

Affiverse breaks down the two most common affiliate pricing structures:

Cost‑Per‑Action (CPA): You pay for leads and sign‑ups, giving you predictable costs and strong volume control.

Cost‑Per‑Sale (CPS): You only pay on closed sales, aligning incentives but putting more risk on affiliates.

We cover the pros and cons of each, plus tips on:
✔️ Choosing CPA for top‑of‑funnel growth
✔️ Leveraging CPS to drive higher‑value conversions
✔️ Mixing both for balanced performance

Find out which model works best for your business:
https://www.affiversemedia.com/cpa-vs-cps-understanding-the-key-differences-in-affiliate-marketing-models/

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