05/11/2024
In the world of branding, color isn’t just a visual element; it’s a powerful tool that shapes perception and recognition. Think about your favorite coffee brand with that iconic green logo-yep, Starbucks. That’s a classic example of how a well-chosen color can make a brand instantly recognizable.
Now, shift your thoughts to the music world. When you see a neon green logo, does Spotify come to mind? Exactly! This is no coincidence. These brands have mastered the art of color consistency, creating a strong visual identity that resonates with consumers.
This brings us to the Rule of 7. It’s simple: customers need to encounter your brand multiple times to make a lasting impression. Repetition builds familiarity, and before you know it, your brand becomes top-of-mind.
So, how often are you showing up? Are you using the right colors and strategies to ensure your brand stands out? Drop your thoughts in the comments! Let’s discuss how to make your brand unforgettable. 💬👇
