Scratch Magazine

18/07/2025

🚨 Trend alert: guava nails 💖💚

Fruit nails are having a moment this summer - but if there's one look that's most in the 'limelight', it's got to be guava designs.

With the guava fruit characterised by its light green skin and pink flesh, the trend is seeing nail artists incorporate these colours with funky finishes - including for Vanessa Hudgens 🤩

Want more inspo for the trend & to see Vanessa Hudgens' guava nail look? Click here: https://bit.ly/40NJjxd 👈

💅 by

18/07/2025

Oasis Live ’25 nails 🎶🎸🎤🇬🇧

Who's going to see ' reunion tour? There's only one way to do it right - and that's with a supersonic nail style for the occasion! 💅

If you're after , we've got you covered - just head to our roundup here: https://bit.ly/3TMAVtS 👈

Nails by Nails by Annabel, & 👏

17/07/2025

Did you take part in yesterday’s Creative Challenge? 𝗧𝗛𝗘𝗠𝗘: Marine Manis 🐠🌊🐬

The gallery of nail art entries is LIVE! ✨ Check it out here: https://bit.ly/4kKU4HA 👈

From L-R: nails by Good With A Brush, Dorota Palicka, Nail Gal Nat, , Sue Rangeley Ne Belk & Divas Beauty 💅

Keep an eye out for the next Creative Challenge in two weeks’ time 👀

16/07/2025

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 📣
Grab your kit & get creative; it's time for a new nail art assignment 🎨
𝗧𝗛𝗘𝗠𝗘: Marine Manis 🐠🌊🐬
𝗗𝗘𝗔𝗗𝗟𝗜𝗡𝗘: Midnight tonight (16 July)⏳
𝗛𝗢𝗪 𝗧𝗢 𝗘𝗡𝗧𝗘𝗥:
🗓 On Wednesday every other week, we will reveal a theme
💅 Create a nail look inspired by that theme (1 entry per person)
📸 Take a picture
📲 Share your look as an Instagram image & tag 𝗢𝗥 post your picture in the comments 👇
👉 Tomorrow, we’ll publish a gallery of as many photos as possible on our website

15/07/2025

Searches for mermaid nails are up! 🧜‍♀️ If you want to make a splash with the trend, we've got just the step-by-step for you, courtesy of Freya Murphy of , who used the The Manicure Company ⬇️

Mermaid nails are trending, so make a splash with this bold and beautiful ombré style, courtesy of Freya Murphy who uses The Manicure Company 's Zero Gel Polis

15/07/2025

BABTAC's Beauty Collective - a group of industry experts advocating for safer, smarter practices & increasing knowledge among professionals and consumers, has grown. 🙌

Learn about its 12 new members here: https://bit.ly/3UeJZYu 👈

14/07/2025

This is what SPF is - but do you know the difference between UVA and UVB rays, how often SPF should be applied & how the beauty sector is promoting UV safety? ☀️🧴

We've answered all these questions for here: https://bit.ly/4jhelUl 👈

14/07/2025

🚨 JOB ALERT!
Do you want to work for multi-Scratch Stars Award winning salon brand, Townhouse?
Click here for info: https://bit.ly/40k0hTr

Are you a highly skilled Nail Technician? Join Townhouse – opening soon in Cambridge! Townhouse is a leading luxury global nail salon brand, reinventing the nai

14/07/2025

✨THE JULY SCRATCH SNAP IS CLOSING!✨
Time is running out to scoop a prize in our salon-style nail art contest 🖌
𝗧𝗛𝗘𝗠𝗘: Seaside Styling 🏖🌊
𝗣𝗥𝗜𝗭𝗘: a Pure Nails Halo bundle worth over £170 💅
𝗝𝗨𝗗𝗚𝗘𝗦: Tina Bell, head of education at Pure Nails & Scratch deputy editor, Rebecca Hitchon 🤩
𝗗𝗘𝗔𝗗𝗟𝗜𝗡𝗘: Entry closes at 23:59 TONIGHT! (BST, 14 July) ⏳
Enter NOW by visiting bit.ly/scratchsnap 💖
*Open to UK&I-based entrants only.
Tag a tech that should enter ⬇️

13/07/2025

How chic is this chrome heart look by Kirsty Brown of Paintbrush Nails? 💖

It's perfect for a subtle loved up look or bridal mani! 👰‍♀️ If you want to try it, we've got the below:

1️⃣ Apply a base coat, colour and top coat. Lightly buff the shine from the top coat. Wipe with alcohol.
2️⃣ Use a black gel paint and dotting tool to add two circles to the nail.
3️⃣ Use a liner brush to pull the black gel paint down from each dot, creating a heart. Cure.
4️⃣ Burnish your chrome powder onto the black gel paint.
5️⃣ Dust off any loose chrome powder, apply top coat and cure.

Check out the full descriptions and images for each step here: https://bit.ly/4iMpvBj & don't forget to save this post for later! ✨

13/07/2025

It's the final day of , with the tennis tournament concluding with the men's final. 🎾

How amazing are these themed nails served up by LoveUrban Nail Design? 🤩 Strawberries and cream are on the cards for us today! 🍓

Will you be watching? 📺 Let us know ⬇️

12/07/2025

9 tips for social media success! 🙌

These come from Phorest Salon Software content strategist, Avril Kealy, who offers more advice on our website here: https://bit.ly/3z7XcLu 👈

Tell us which tips you already implement in the comments ⬇️