02/09/2025
Step into a Parallel Universe: The Aston Martin V12 Ball
Six days. One extraordinary immersive experience inside the Aston Martin factory at Gaydon.
We transformed the factory into a sensory journey for 300 VIPs, an 80m walkthrough flanked by car shells, pulsing with lights, music, and the visceral roar of a V12 engine. Guests emerged into a dramatic reveal and enjoyed a gourmet feast by a Michelin-starred chef.
And we did it all without interrupting production.
This was complex logistics, executed flawlessly: hundreds of lights, miles of rigging, dedicated generators so factory power stayed untouched, full compliance with Gaydon’s health & safety protocols, and a welfare tent to keep our team safe, fueled, and firing on all cylinders.
Incredible trust from Aston Martin, and unbridled creative freedom from us, reimagining what’s possible within a working car factory.