29/07/2024
Despite the naysayers, time and time again print prevails, continuing to prove it has a rightful place at the advertising table. Print captivates the consumer and “magazine brands sit at the heart of what matters most to people – their passions. As a result, advertising in magazines is viewed more positively than in other media.” and “it also supercharges other media in the mix, so advertisers can’t lose.”
Fab article by Magnetic Media -
https://magnetic.media/news-views/views/magazine-media-and-its-role-in-the-media-mix?utm_campaign=331021_Newsletter-%2024%2F07%2F2024&utm_medium=email&utm_source=Professional%20Publishers%20Association%20Ltd&dm_i=7I2N,73F1,10IIUX,UMTV,1
Amanda Wigginton, data and insight specialist, shares her pick of campaigns that demonstrate how magazine brands deliver for advertisers. With a presentation to brand marketers as part of ISBA’s ‘101