
18/04/2025
What real problem does Better Seen Online solve?
It’s not just about reviews.
It’s about meeting deep human needs for every small business owner.
Let’s take Tom Stevens. Dorset local. Proud small biz owner. Works hard. Loves his community.
But every time someone leaves a review online...
His heart skips a beat.
Because what he’s really looking for is:
1. Safety
Not the “helmet and hi-vis” kind.
The kind that protects your reputation. Your income. Your family’s future.
In a tight-knit place like Dorset, one bad review feels like public humiliation.
BSO gives emotional safety by:
- Attempting to catch bad feedback before it goes public
- Automating reviews so his business reputation stays fresh
- Helping him feel in control of how people see you online
2. Significance
Tom doesn’t just want to survive - he wants to matter.
He’s proud of what he’s built. He deserves to be recognised.
BSO helps by:
- Showcasing great reviews on Google, Facebook, his site
- Letting him share praise with your audience easily
- Making him stand out from the big guys with deep pockets
3. Certainty
Small business life?
It’s unpredictable. One month’s great. The next... quiet.
Tom craves something steady.
BSO gives him:
- A predictable system for steady reviews and growth
- Local SEO boosts so he's found first
- Clear analytics so he knows what’s working
Reviews are just the wrapper.
What we really deliver is confidence. Certainty. Credibility.
When BSO knocked on Tom’s door, we were not selling software.
We were offering offering:
- Protection against reputation risks
- A louder voice in a noisy market
- A calmer mind knowing he'll not fall behind
That’s what we call emotional insurance.
P. S. - You’re not losing customers because you’re not good - you’re losing them because you’re not visible. We fix that. Quietly. Automatically. So your reputation works while you sleep.
Get in touch if you need emotional insurance 🤝