19/11/2025
Why your brand tone matters more than your logo...
Sure! Your logo is the first thing people see, and great branding is important. BUT! Your brand tone is why they stay 💜
Brand tone is how your business feels. Is your businesses warm and funny? Are you purely informative? Do you need a confident, practical voice? It's different for everyone, so whatever makes sense for you.
And here’s why it matters more than your logo:
✨ builds trust faster
✨ creates connection
✨ carries your personality across every post, email, or message
✨ And (the big one) makes people recognise you without seeing your branding
A beautiful logo and stunning colours can’t fix confusing messaging ☺️
How do you see your business's voice? If you need some help modelling your tone, drop me a DM and book in for a quick call!