We’re a multi-channel public relations and social media agency based on the glorious south coast of England. We work across all sectors and have in-house PR experts in travel & tourism, education, aviation, public sector, manufacturing and maritime.
Our team of talented individuals is passionate about working with clients to deliver award-winning PR and social media campaigns. We have been recognised by the CIPR as the most outstanding PR agency in the South of England at the 2019 awards.
If you have something to shout about in the media then we can make sure you get the coverage you deserve. We work with journalists, bloggers and influencers across print, digital, TV and radio to sell in feature ideas and news stories.
Our team monitor current news and trends to ensure your business is optimising all opportunities to be seen by the right audience.
The team has contacts across national and regional publications, and we are always out and about meeting new journalists for our clients.
We want to see our clients in their niche media but also move them into the sights and minds of new audiences. This might be moving a cruise line from the travel pages to the food pages, or moving a local business onto the national media radar.
As well as ensuring your business is hitting the news stand just for being you we also love a creative campaign to help you reach new audiences, launch new products or just have customers see you in a different light.
But why do you need PR? Public Relations is the tool used to raise brand awareness, build trust and engage your audience. Consumers are more likely to choose a brand they have heard about over one that keeps itself in the shadows.
Crisis management
We know that things don’t always go to plan and sometimes **** happens. When life hands you lemons, you need to be prepared. We have decades of experience helping clients say the right thing at the right time. From hosting media training so you can be prepared for dealing with media should the worst happen, to being on hand in the event of any issues, we will always have your back!
Preparation is key and thinking ahead to possible scenarios ensure you are always on the front foot. We draft reactive statements and Q&A documents for businesses so if something does go wrong a communication strategy is in place to get you talking to customers, stakeholders and the media right away.
The team here are well versed in crisis communications for travel clients, local authorities, the aviation industry and the police!
Social Media
We think social media is like marmite. Love it or hate it - it isn’t going anywhere anytime soon! It just happens that we all love it, so you can trust us to deliver results for you. Social media influences purchase decisions but only if content is engaging and relevant. This is exactly what we create for clients - so they can grow engagement and convert those users into customers!
There are so many social platforms available and the key is to ensure you are using the right ones, at the right time. This is where we can step in to look at your current social offering and create a strategy to increase engagement and push traffic to your website.
Working closely with you (after all you are the expert on your business) we build a strategy, pinpoint your target audience, plan out the content and ensure it hits your pages at the right time.
Content Creation
Content is the information that your stakeholders read, see and hear about you. This might be text on your website, a video on your LinkedIn account or a Tweet to your customers.
Creating content can be time-consuming and stressful, so let us take the hard work off your hands. We know that no-one knows your brand like you do, so you can give us the facts and we’ll turn it into engaging content.
It doesn’t stop there. Content needs to evolve so we can work with you to ensure yours is always fresh and up-to-date.
Workshops
We know that sometimes small businesses and startups need a helping hand with PR and social media but aren't quite ready to appoint an agency. Team BPR run workshops to offer helpful tips and hints on all things PR and social media.
If you or your team talk to the media then you need to be ready for it! Many spokespeople get caught out by journalists during media interviews and we want to ensure you have the skills needed to tackle those tricky questions. We create bespoke sessions in the art of both print and broadcast interviews. This training is all practical with live case studies and instant feedback on your performance. To book a session please get in touch.
