24/09/2024
How to create a promo video for your business that connects.
(Even if it's your first video)
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Weather you're buying the filming equipment yourself or hiring someone to produce the video, you need to know how much you want to spend.
Try and stick to this, pockets are only so deep.
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This will determine the primary focus of the video. Do you want to drive sales, raise brand awareness or promote a new product/service?
Depending on what you want to achieve, the video may need to be approached in a different way.
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Identify your target audience and speak to their pain points. Focus on the problem and the needs of your audience that your business can help solve.
Think about the emotions you want to evoke - trust, excitement, happiness etc.
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People connect better with stories than just raw information. Tell the audience your story. Why you got started, what keeps you going and how you want to help people.
Highlight a pain point that your customers face, show them your solution to this, then showcase a transformation of how you have helped.
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You need to engage the viewer with high quality visuals. Stick to your budget on this one. Equipment is becoming cheaper these days. Try to use a camera that captures 4K footage. This will give you more flexibility later on.
Don't forget the audio. This is often an afterthought, but is just as important as the visuals. Choose music that aligns with your brand and make sure any vocals are crisp and clear.
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Will the video be posted on your website, or is it mainly for social media? Answering this question will help you during the filming process.
If your video will be posted to a website, Youtube or Linkedin, you may want to film the video horizontally so it best fits with the platform.
If the video is mainly for Instagram or TikTok, then you probably want a vertical video.
Think about this during the planning process.
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After the video is finished, tell the viewer what you want them to do.
Do you want them to sign up to a newsletter, visit a products/services page to purchase something, or do you want them to follow you on social media?
Let them know
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There can be a lot more strategy involved in planning promotional videos, but these points should help in the beginning.
We hope you all found this post useful. If you did, let us know in the comments.