Optrix Media

09/10/2023

Video content has become an integral part of any successful marketing and communications strategy. Creating beautiful, thumb-stopping video content is really only half the battle. To ensure your videos reach your target audience, you NEED to optimise them for search engines. Don’t get left behind and neglect the power of SEO.

In this blog post, we’ll delve into the world of Video SEO (VSEO) and provide you with practical tips to optimise your videos for improved visibility and higher rankings on platforms like YouTube and Google. https://www.optrixmedia.com/mastering-video-seo-boosting-visibility-and-rankings-for-your-videos/

06/10/2023

The team were in Wembley last week on behalf of North One Productions to assist on a shoot of the Jacksonville Jaguars during a practice session ahead of their 10th NFL game in London on Sunday just gone. It must have been a good omen for the team as they went on to beat the Atlanta Falcons 23-7. Go Jaguars!

05/10/2023

👀 Could you be missing important and valuable leads for your business?

It's really not your fault. But... there is a really simple solution.

JUST ADD VIDEO TO YOUR MIX!

🙌 83% of marketers said that video helped them generate leads, and 87% reported an increase in website traffic due to video content. Source: Wyzowl.

💥 93% of businesses gained a new customer as a direct result of a video shared on social media. Source: Social Media Examiner.

Let Optrix take the hard work out of lead generation with a brand-new, fancy pants video to really grab their attention.

Send me a DM today if you'd like to know more about website videos, social media films, explainer videos, live video.

03/10/2023

Getting set-up for an emotional and brilliant behind-the-scenes shoot rehearsal day of the Children’s Choir over the weekend for Children with Cancer UK. The Choir will be on stage at the gala with a rather special guest conductor later this year.

02/10/2023

Always good fun doing "behind-the-scenes" challenge shoots with the European Tour.

29/09/2023

💜 💙 💚 💛 🧡 ❤️ 🖤

27/09/2023

The role of marketing for independent schools in the UK has evolved dramatically. Schools are no longer limited to traditional methods of advertising; they now have a powerful tool at their disposal – video.

Video content has become a game-changer in the realm of education marketing, offering a dynamic and engaging way to showcase your institution’s unique qualities and connect with prospective students and their families.

22/09/2023

Our latest project with Cressida at Wislocki. The brief was to create a hero homepage showreel and 3 service category videos to assist with their rebrand and new website.

Explore the success story of crafting a dynamic website hero showreel by blending client-provided band footage with Optrix's expert motion graphics. Witness the transformation that elevated Wislocki Music's online presence and resonated with audiences, leaving a lasting impact on their reimagined id...

20/09/2023

We do a little dance every time we get a new testimonials from one of our lovely customers. Read about the full project here: https://www.optrixmedia.com/customer-success-story-collaboration-with-wislocki-music/

14/09/2023

Nick and Greg formed part of a large camera crew for Starstruck Media in central Europe. They flew out to Prague to assist on the shoot for the premiere of the second season of Wheel of Time. An American high fantasy television series for Amazon Prime Video. Despite the flight chaos surrounding the journey, it was a successful trip. Assisting with press junket interviews and filming at night time events at Two Rivers - a purpose built outdoor set formed in a quarry 40km outside of Prague.

12/09/2023

Axxsys Consulting approached us to create a series of remote employee testimonials that would resonate with potential graduate recruits, providing insight into the company's culture and encouraging them to join the team.

The project involved remotely recording and editing video testimonials from around 15 Axxsys employees, each passionately sharing their experiences and motivations for being a part of the Axxsys family. The collaboration leveraged the advanced capabilities of Riverside FM for seamless remote interviews, ensuring high-quality audio and video capture.

View the videos in action on Bright Network, a recruitment platform: https://www.brightnetwork.co.uk/graduate-employer-company/axxsys-consulting/

08/09/2023

🎬 Dive into the Art of Storytelling! 📽️ Uncover the Secrets to Captivating Your Audience!

Read Now: https://www.optrixmedia.com/video-scripts-unleashing-the-power-of-narrative-engagement/

🌟 Ready to take your videos from ordinary to extraordinary? Discover the magic behind powerful narrative engagement in this must-read article from Optrix Media. 📚🎥

🔥 Learn how to craft compelling video scripts that resonate, connect, and leave a lasting impact on your viewers. Whether you're a content creator, marketer, or just a storytelling enthusiast, this article is your golden ticket to unlocking the true potential of storytelling in videos. ✨📝

💡 From creating relatable characters to building suspenseful plots, Optrix Media breaks down the elements that keep audiences on the edge of their seats. 🪑🕵️‍♂️ Say goodbye to dull content and hello to a world where stories come to life!

🚀 Join us on a journey of creativity and engagement. Click the link above to unleash the storyteller within you! 🌐🔓

04/09/2023

Awwww shucks! 🤩 Thanks Hamish

31/08/2023

🤫 Six Secret Ingredients for Video Engagement.

We're spilling the beans on the secret sauce to retaining attention in your videos. Whether you're crafting a micro-vlog or a mini-epic, remember these golden rules to keep your audience hooked for longer...

29/08/2023

A brand new client was welcomed this month - a company specialising in booking live music for events. They enlisted our expertise to produce a showreel and product videos for their new website. We crafted them using the clients back catalogue footage and our expert MGFX department pulled it together. Collaborating with the team at Wislocki Music was an absolute delight.

Check out the project review here: https://www.optrixmedia.com/customer-success-story-collaboration-with-wislocki-music/

25/08/2023

We recently produced a 1-2 minute promotional video encapsulating the essence of Meta's Shopify app. The video effectively communicated the app's benefits and functionality in a concise yet impactful manner. With its engaging animation, relatable imagery, and compelling voiceover, the video was poised to capture the attention of potential users.

Watch the video on the Shopify website here: https://apps.shopify.com/facebook

23/08/2023

Whilst out in Toronto, we took the opportunity for a quick ball game at Blue Jays - Rogers Center. When in Rome…

21/08/2023

The team got back last week from a trip to Toronto for the ATP Masters 1000 Canada. They had great fun shooting the tennis and following the top players around for BTS footage of their time at the competition, including fan autographs and press conferences.