
14/10/2025
Did you ask for a rant on a Tuesday evening? No, you did not. But am I going to give you one anyway? ABSOLUTELY!
Stop measuring your success by followers and views! I can guarantee your prospective clients are not going, “Oh well, they only got 300 views on that reel, I’m not going to use them.”
Yes, we all spend time putting content together and when it doesn’t perform as well, you think, “What’s the point?” Am I right?
But the point of posting is to remind your audience why they should use your services or buy your products. And if you’re doing that consistently, you’re getting enquiries, sales, or bookings, then does it matter if you only grew one follower in a week?
It really doesn’t! I’ve mentioned here that we were fully booked with 300 followers and we really were. That proves you don’t need the followers or huge view numbers.
And I’ve said it in the carousel (and it is SO true), when you’re comparing your view count and followers to someone else, they could have absolutely no bookings and no enquiries. Which is why you shouldn’t believe everything you read or see online.
Do we ever ask a client, “How many followers and how much engagement do you want?” No, we don’t and we absolutely don’t promise those either because they don’t matter when you’re posting content that’s connecting with your audience.
Rant over! But seriously, your success is NOT determined by views and followers!