13/11/2025
We’re back with a brand new episode of the more than marketing podcast!
In this episode, we're joined by Laura Hearn, Content and Brand Manager for us here at Consortium and Founder of Flip it Global, for a fascinating conversation about the power of storytelling and human connection in business.
Laura and Lara Squires explore why storytelling is such an important part of branding and marketing, how emotion drives purchasing decisions, and the creative ways you can use AI effectively - without losing that essential human touch.
Listen to the podcast episode on our website here: https://bit.ly/3WRxSCg
Listen on Spotify here: https://bit.ly/441Jo1F