Shark Bait Socials

28/11/2025

I’m excited to introduce Lauren Hughes, a HIGHLY experienced social media specialist AND coastal rower who is taking on some of the Shark Bait Socials campaigns this season.

Lauren has spent 15 years delivering high-impact social strategies for some of the biggest brands in the world - including Facebook/Meta, Asda, Fitness First, Vitality, and more. She has led global campaigns, built influencer programmes, and managed major creative teams.

She’s also a massive rowing nerd!! Having trained closely with one of this years Atlantic rowing teams, she also competed at the coastal rowing European championships against Olympic teams!

When we set out to try and find people that were incredibly creative, excellent at social media, AND knew all about rowing, we thought it was a tall order - so we are absolutely thrilled to have found the amazing Lauren!

23/11/2025

This year Shark Bait Socials is working with three new campaign managers - and this one is a familiar face to many in the ocean rowing world!

The incredible Marina Hunziker - perhaps best known for her ocean rowing achievements, but she is also a brilliant creative, and someone who lives and breathes the spirit of the adventure community.

Marina not only rowed BOTH the Atlantic (2021) AND the Pacific (2023), but also manages social media campaigns....so she's kind of perfect for this!

Marina knows exactly what it takes to row an ocean, and so she brings with her HUGE empathy for anyone else doing the same. This is someone that comes alive when they're outside, and particularly when they're connected to the ocean. Her storytelling, creativity, and amazing experience make her someone that we are very, very proud to work with.

Original photo by World's Toughest Row

19/09/2025

WE’RE HIRING!
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Up until now Shark Bait has been Barry Hayes telling the stories of the amazing people he meets along his merry way – mostly in the wild world of ocean rowing. 🌊🚣‍♂️
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Recently Barry has joined Atlantic Campaigns as a full-time Safety Officer for the World's Toughest Row - That means he gets to work with even more incredible rowers – but it also means less time to tell those stories. ☯️
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But the stories haven’t gone away. In fact, more people than ever are rowing oceans and taking on extreme adventures. And those stories must be told. 🗣️
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So for the first time since starting Shark Bait, we’re looking for people to join us on a contract basis to help bring these stories to life. 🤩
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What we’re looking for:
– A passion for adventure and storytelling
– Skills in social media management, copywriting, video editing, and design
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We’re not necessarily looking for Barry 2.0 – for instance, if you’ve got great social media skills but aren’t as confident about the ocean rowing specifics, we can teach you and support you with the rowing side. This would mean all the same nerdy knowledge, but with your elevated social media skills, making the whole service even better! 🙌
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We already have teams waiting for a campaign manager who are launching in December. If successful, you will be that manager: speaking directly to crews at sea, creating content based on what they send back, with Barry on hand for guidance, support, questions, and sense-checking. 💪
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Campaigns all kick off at the beginning of December this year – so if you’re interested and want to know more, get in touch straight away. We’d love to hear from you. 💖
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Drop us a private message here or email [email protected]

23/07/2025

A talk I did at TEDx Swansea called Chasing the Dragon.

A bit about splashing about in the sea, a bit about addiction and loss, and a lot about finding purpose.

You probably don't need to watch it now that you've had that incredible summary, but if you still fancy it:

https://www.youtube.com/watch?v=BVtq_w8yXtA (link in bio)

Currently looking for speaking opportunities, particularly in the US and UK but also worldwide. I promise that not all my talks get as dark as this one!

💙

23/07/2025

A talk I did at TEDxSwansea called Chasing the Dragon.

A bit about splashing about in the sea, a bit about addiction and loss, and and lot about finding purpose.

You probably don't need to watch it now that you've had that incredible summary, but if you still fancy it:

https://www.youtube.com/watch?v=BVtq_w8yXtA

Currently looking for speaking opportunities, particularly in the US and UK but also worldwide. I promise that not all my talks get as dark as this one!

💙 TEDx

British adventurer Barry Hayes shares his journey from the post room to rowing across oceans. The excitement, the danger, the pride — he’d achieved a dream. ...