
13/12/2022
First things first….
Going viral often increases your profile views, followers and engagement, which is great right?
Ask yourself…
⚡️ Are people viewing your profile and being drawn in by your account?
⚡️Are consumers following you because they genuinely love your brand and want to buy / learn from you, or following because of one viral Reel or Tik Tok?
⚡️Is engagement boosted on just the one viral post, or are you gradually receiving more meaningful comments across all posts?
Going viral SHOULD NOT be a part of your social strategy. Vanity metrics are often very misleading, they make you look good to others but leave you still wondering why your sales aren’t increasing.
It’s the ACTIONABLE METRICS that you need to be analysing with an effective strategy to guide you.
If you’re a passionate business owner wanting to understand the world of social media, follow me to learn more 🤎✨
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