Shout Marketing

Shout Marketing Working with small to medium local businesses who need marketing expertise across all platforms.

It’s been a while since I’ve been proactive on my own channels. To be honest, 2025 was a bit of a "write-off" personally...
08/04/2026

It’s been a while since I’ve been proactive on my own channels. To be honest, 2025 was a bit of a "write-off" personally—dealing with unexpected family illnesses and losses, and a tough planning appeal battle for Kinsmen Activity Centre. Oh, and a "frozen shoulder" that’s thankfully now defrosted! 🥶

But looking back through the archives, I realized that even when things felt heavy, there were some incredible professional highlights happening in the background.

One of the absolute standouts? Working with the brilliant Roxy ( RH Mortgage & Financial Solutions ) as a Trustee for the Three Bears Foundation 🐻💜

I had the pleasure of managing the PR for their entry into the York Dragon Boat Race, to use social media to build awareness for the Three Bears Foundation. The race was a massive team effort in raising awareness through shares and for fundraising— and not only did we get the word out—the TBF team only went and flippin’ WON! 🏆

Having my partner on the crew made the victory even sweeter. 🙌💪

This first photo was a great in the moment capture - it showcases the amazing businesses that stepped up to sponsor the team - logos on the tops. It’s a reminder that even in a tough year, community and hard work always shine through. 🐻💜

I’m back, I’m defrosted, and I’m ready to start shouting about my clients, and new exciting social media courses for small businesses!

Don’t Let a "Red Arrow" Fool You 📈At Shout, we love a deep dive into the data. We recently shared these social media sta...
08/04/2026

Don’t Let a "Red Arrow" Fool You 📈

At Shout, we love a deep dive into the data. We recently shared these social media stats for the last 28 days with a client, and at first glance, that red 3.2% drop in "views from followers" might look like a slip.

It’s actually the exact opposite. Here is how we read the "real" story behind these stats:

1. The "Growth Dilution" Effect
Our client’s total views jumped to 178.4K (up 71.2%). Because we reached so many new people (non-followers), the percentage of followers naturally looks smaller by comparison.

2. Breaking the "Echo Chamber"
When 55.9% of your views come from non-followers, it means your content is working overtime. It’s breaking out of your existing circle and finding a fresh audience.

3. The Ultimate Proof: Conversion
The goal of reaching new people is to turn them into fans. Look at the "Follows" metric: Net follows are up 240.7%! By reaching more non-followers, we’ve accelerated the growth of the entire page - client profile.

A green spike can also be a negative - but again it depends on how you read it:

📈The Unfollow Spike: Unfollows are up 12%. A sceptic might say, "People are leaving!"

Growth always causes a 'clean out.' As we reach new audiences on this scale, people who no longer fit the profile audience naturally drop off. But look at the net gain—we’re gaining 120 and only losing 28. That’s a healthy, evolving community.

✅ The Shout Marketing Takeaway: Stats are only useful if you know how to read them. A dip in one area often signals a massive breakthrough in another. We don't just look at the colours; we look at the growth and the genuine impact on the business.

⭐ Please note: These stats are 100% organic.

I never compare one client’s numbers to another—every business, audience, and market is unique. However, I do track the broader trends across industries to ensure we’re always staying ahead of the curve.

— Caroline

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So wonderful to see large brands like Amtico not only sharing and supporting their local retailers, but also chuffed to ...
27/03/2026

So wonderful to see large brands like Amtico not only sharing and supporting their local retailers, but also chuffed to bits it was one of my project posts 🙌🙌....(on behalf of my client of course). 😇😁

Wonderful meal at a great location - York Golf Club for the All 1 Network meeting.Great to be out reconnecting with many...
12/03/2026

Wonderful meal at a great location - York Golf Club for the All 1 Network meeting.

Great to be out reconnecting with many familiar faces, and plenty of new connections. 🤗

Sane Design Ltd Will Jenkyns - Authorised UW Partner Three Bears Foundation Ros Jones Country Gardens Counter Interiors Shutter Up Your Place

Lovely to catch up with many familiar faces and new ones at the All 1 Network. And fabulous leadership wellbeing presen...
12/03/2026

Lovely to catch up with many familiar faces and new ones at the All 1 Network. And fabulous leadership wellbeing presentation by Ros Jones, with plenty of points to consider. 🙏

03/12/2025

If you're not maximising your FREE online presence with Google, then have a chat with me! ...and sorry my time isn't free, but certainly worth it! 😅

I offer 121 training and consultations, and offer packages that include maintaining and improving your Google business profile.

DM me for details. - Caroline

It is wonderful to see that my work (client home photography) is still used 3/4 years after I finished working with them...
10/10/2025

It is wonderful to see that my work (client home photography) is still used 3/4 years after I finished working with them (all amicable - new owner / new agency).

All photos except the first (which is a supplier image) I took for my social media /digital marketing work on their behalf, and for the Leger website I created (some elements have been added so don't judge me on them 😉).

However, I've also noticed any new kitchen and bathroom installation photos are possible being supplied to the agency by the team (which is fine), but not altered to a slightly more pro quality standard (which is not fine).

I do absolutely miss working with a Kitchen / Bathroom and Bedroom company, having also previously worked with Monks Cross Tiles and Bathrooms and Moonlight Bedrooms.

If you are interested in outsourcing your online presence to someone who is very experienced in this area then please get in touch for a chat. 👍

19/03/2025

All 1 Network Members Shout Marketing say: "Are you looking for a marketing and sales business growth expert to work with you and your team to create a superb online presence with inspiring and engaging content to help your business to flourish? Look no further."

🎅Never mind Santa and Bendy the Elf, I'm going to check out this interesting looking woman with the camera 📸🤣 🐾🐾
21/12/2024

🎅Never mind Santa and Bendy the Elf, I'm going to check out this interesting looking woman with the camera 📸🤣 🐾🐾

Address

Blake House, 18 Blake Street
York
YO18QG

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

07790810921

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