Marketing Lead Wire

13/01/2020

A recent report by Forrester Research says "2020 marks the beginning of a final, desperate fight for CMO relevance" -- and it recommends marketers broaden their roles to be responsible for all things customer.

But a recent Marketing Dive article suggests that the CMO role has gotten "too big to succeed and too easy to fail at." So, which is it? Should CMOs be responsible for more or less?

Can't wait to hear what you think!!

03/01/2020

The reality is the future of CMOs will require skill sets that are not being taught in schools and will honestly have less to do with “marketing”. The future CMO Will have to be a part of the product creation process to ensure it meets the actual needs of the customers and is not an over-inflation of the company’s ego. They will have to be an integral part of how customer service is executed because that experience will determine customer retention and reviews of the service/product (impacting the customer journey). They will need to have a voice about company culture because how a company treats its employees can directly impact a sale. Their role will be focused around the experience that is created from the moment they first interact with a brand all the way through service delivery. Companies have to be ready for this shift and get their teams onboard with what it means to have a true Chief Experience Officer.

23/05/2018

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."

07/07/2016

At the age of 32 years old this man had £5.26 in his pocket. He has lost everything and was completely broke.

He used his last £5.26 to pay a taxi fare taking him back to his parents house after losing his home.

He recalls praying and hoping that the taxi fare wouldn't exceed £5.26. At the age of 32 he was completely broke, living with his parents. He could of gave up, but he got a job and accepted failure.

Today Simon Cowell is now worth £550,000,000. Failure is one more step to success. Keep going!

17/06/2016

08/03/2016

The amount of information available to marketers is vast, diverse and sometimes overwhelming. Because it can be difficult to find high quality content.

Let me first define a blog on how it’s interpreted.

A blog is an online publication that seeks to inform its readers with high quality, ethical and valuable insights that are published on a consistent basis by authors qualified to communicate them.

What is your definition of a BLOG? Will like to know.....

08/03/2016

Read everything, whether it’s directly relevant to your business or not, online content or print. Read widely.

08/03/2016

Reading Reduces Stress

Lots of daily activities cause us unnecessary and potentially harmful stress. Reading isn’t one of them!

In fact, quite the opposite is true. So, how exactly does reading help to relieve stress?