15/05/2025
I find it scandalous why Shatta Wale didn’t win ‘Dancehall Artiste of the year’ in 2019 at the VGMAs- where all facts and data was for him and any honest industry person who believes in hardwork and metrics cannot deny this verifiable evidence.
This is someone whom under the year of review had outdone everyone in that area and even outside that category - AOTY was supposed to be awarded to him (SHATTA WALE) as well.
So in the year 2019 with the calendar year of review as 2018 - Shatta Wale as an artiste released major bangers and an album !
This reign album will go on to hit the billboard chart at #6 on the WORLD ALBUM the most charted album by a Ghanaian artiste at the time and even now. Same album also hit #1 on Popvortex World Albums itunes chart 📊 - the album concert was also massive for the first time the REIGN ALBUM CONCERT saw the DOME 20K capacity filled to the roofs !!
Should i even talk about the accompanied merchandise and what it added to the music industry marketing and album branding ? The reign album symbol |I| became very obsessed and so visible on so many different products in the market, stores , on the streets etc !!
The song GR**GO off the ALBUM which won Reggae Danechall song of the year had a video which has been described as the most expensive and quality video released by any Ghanaian artiste in decades.
Shatta Wale again toured 4 countries and sold out all venues (UK , Germany , Netherlands and Belgium) with the REIGN ALBUM , filled the INDIGO 02 Arena for the second time as the first Ghanaian artiste to do that - all these happened under the calendar year of the VGMAs
His song , ‘MY LEVEL’ became an instant hit song which even won an award in a different category.
With such rich METRICS and many others, VGMA in their wisdom decided to award someone else the ‘Reggae Dancehall artiste of the year’ and gave ‘Regage Dancehall song of the year - Gringo’ to Shatta Wale.
The most ridiculously stuff ever. And with rumors that they were even going to give the AOTY award to the said artiste makes it even more scandalous and fraudulent if not because there was underhand manipulation such things cannot happen, genuinely and honesty was not employed.
Shatta Wale was robbed off from his rightfully deserved award - probably because he didn’t employ paid PR, or oiled academy members and or industry loud mouths to do his bidding.
This is something that destroys the industry and making some people feel they are there - because they get such unfair advantages.
