Ghana Independent Broadcasters Association

Ghana Independent Broadcasters Association Get more details at www.gibagh.org. radio, television, web casting and other forms of broadcasting.

GIBA is the umbrella body for all privately-owned and operational radio and television broadcast organisations in Ghana who have been duly authorised by the National Communications Authority. The Ghana Independent Broadcasters Association (GIBA) is an association of authorised and operational non-state owned, private and independent broadcasting organizations formed to promote members’ common inte

rest. GIBA additionally enhances the utilization of her and members’ resources to make a positive contribution to the Ghanaian society. Our doors are open to all authorised and operational non-state owned, private and independent broadcasting organisations, i.e. You may be commercial (profit) or community (non-profit) station. Becoming a member of the Association provides rewards such as:
•Regular and timely updates on policies pertaining to the industry;
•Enhanced networking opportunities where valuable professional contacts are made;
•Gain political clout through committees that track legislative developments that could have an impact on business;
•Receive support from other stakeholder organisations;
•Collective market development and research;
•Professional development, promotion and branding; and
•Wider access

Throwback photo of veterans Beatrice Aidoo and Ebenezer Ampaabeng, reading the news on Ghana Television.
17/08/2026

Throwback photo of veterans Beatrice Aidoo and Ebenezer Ampaabeng, reading the news on Ghana Television.

Veteran broadcaster, Beatrice Aidoo, known for her exceptional delivery of news back in the days at GBC. She wa an icon ...
17/08/2026

Veteran broadcaster, Beatrice Aidoo, known for her exceptional delivery of news back in the days at GBC. She wa an icon in newscasting and the heartbeat of GBC News.

Bismark Owusu Bempah, popularly known as Ayala, has joined Obaapa Radio and Obaapa TV to beef up their sports programmin...
15/08/2026

Bismark Owusu Bempah, popularly known as Ayala, has joined Obaapa Radio and Obaapa TV to beef up their sports programming.
Congratulations to the sports broadcaster. 👏🏽

GH₵1 million a month.Could Ghana’s traditional media industry be losing at least this much advertising money to bloggers...
15/08/2026

GH₵1 million a month.

Could Ghana’s traditional media industry be losing at least this much advertising money to bloggers, influencers and content creators?

I don't have an independently verified industry figure to say that Ghanaian TV and radio are losing exactly GH₵1 million every month.

But the bigger trend is undeniable.

Advertisers are moving money from traditional media to creators.

And if TV and radio don't respond quickly, they will continue losing advertising budgets—not because their content has suddenly become worthless, but because the way brands buy audiences has changed.

Think about it.

A brand used to say:

«"I need TV."»

Then:

«"I need radio."»

Today, the conversation is increasingly:

«"I need reach, engagement, relevance, content and measurable results."»

And this is where the content creator is winning.

A creator can produce a video from their bedroom, publish it on TikTok, Instagram, YouTube or Facebook, generate hundreds of thousands of views, engage directly with their audience and give the brand a personality that a traditional 30-second commercial sometimes cannot achieve.

The global numbers are telling.

According to the Interactive Advertising Bureau (IAB), creator-economy advertising in the US reached an estimated $29.5 billion in 2024 and was projected to reach $37 billion in 2025—growing about four times faster than total media advertising.

And in 2025, Ghana had about 8.4 million social-media user identities aged 18+, according to DataReportal. Social-media identities in Ghana also increased by about 10% between late 2024 and the end of 2025.

Ghana's Advertising Association has already acknowledged that digital transformation is fundamentally reshaping the country's advertising industry and challenging the dominance traditional media once enjoyed.

There is an even bigger warning.

In September 2025, Paul Adom-Otchere publicly stated that 90% of Ghana's TV and radio stations were operating at a loss because traditional advertising was no longer working as it used to. Whether or not that figure applies universally, the warning should not be ignored.

So what should TV and radio do?

STOP fighting content creators.

Start becoming them.

Imagine if a major TV station didn't sell only:

30-second TV commercial + programme sponsorship.

Instead, it sold:

TV + YouTube + TikTok + Instagram + Facebook + Podcast + Influencer + Website + Data.

One campaign.

Multiple platforms.

One audience.

One measurable report.

A TV station already has something most individual creators don't have:

Studios.

Journalists.

Presenters.

Production teams.

Archives.

Credibility.

Mass audiences.

Advertiser relationships.

Original content.

The problem is that many traditional media companies still treat their digital platforms as places to repost their television or radio content.

That is the mistake.

Digital should not be the dumping ground for yesterday's broadcast.

Digital should be another product.

Here is the opportunity.

Instead of selling a company GH₵X for a TV campaign, create a 360° Content Partnership.

For example:

GH₵100,000 campaign

→ TV commercials
→ Radio mentions
→ Presenter integration
→ YouTube episodes
→ TikTok/Reels content
→ Creator collaborations
→ Facebook distribution
→ Podcast sponsorship
→ Website articles
→ Live activation
→ Audience competition
→ Data and performance report

Now the media house isn't competing with the influencer.

The media house owns the influencer ecosystem.

It can even bring 10 creators under one commercial network and sell their combined reach to advertisers.

That is the future.

Because advertisers don't really care whether the audience came through a television antenna, FM frequency, YouTube recommendation or TikTok feed.

They care whether the right people saw the message—and whether it produced results.

Traditional media has spent decades building audiences.

The mistake would be allowing creators and platforms to monetise those audiences while traditional media watches its advertising revenue disappear.

The future isn't TV versus TikTok.

The future is TV + TikTok.

It is radio + podcast.

It is journalism + creator economy.

It is broadcast + digital.

And most importantly:

It is content + data + commerce.

The media houses that understand this won't die because of content creators.

They will become the companies that organise, produce, distribute and monetise the creator economy.

The question is:

Will Ghana's traditional media industry adapt before the advertising money completely moves elsewhere?



Source: Eric Annor | Facebook

14/08/2026

Sports broadcaster, Bismark Owusu Bempah, popularly known as Ayala, bows out of Nhyira FM. He was the Director of Sports and was best known for his indepth knowledge and presentation skills on Nhyira Sports. After 8 years of service, Ayala's colleagues and friends at the Kumasi-based radio station gave him a memorable send-off today.
We wish him all the best in his next chapter. 🤝🏽



Video credit: Nhyira FM

In case you didn't know, Olivia “Ariel” Donkor brings you great Gospel vibes every Sunday from 6am to 9:59am on the Atla...
14/08/2026

In case you didn't know, Olivia “Ariel” Donkor brings you great Gospel vibes every Sunday from 6am to 9:59am on the Atlantis Gospel Music Showcase. You can tune in to Atlantis Radio 87.9 FM to enjoy some refreshing and inspirational Christian tunes to sum up your weekend!

The Golden Era of GBC Television: The Broadcasters Who Defined Ghanaian Television - 1980s During the 1980s and 1990s, t...
13/08/2026

The Golden Era of GBC Television: The Broadcasters Who Defined Ghanaian Television - 1980s

During the 1980s and 1990s, the Ghana Broadcasting Corporation (GBC), through GTV, was the nation’s leading television broadcaster. Before the emergence of private television stations in the mid-1990s, millions of Ghanaians relied on GTV for news, current affairs, education, entertainment, and national events. The station’s reputation was built by a generation of highly trained broadcasters whose professionalism, diction, and credibility earned them the trust of viewers across the country.

Akushika Acquaye became one of GTV’s most respected personalities. She served as a newsreader, continuity announcer, and presenter, and was admired for her eloquent English, confident presentation, and ability to engage viewers naturally. She later rose through the ranks to become Director of Television at GBC, demonstrating her leadership in Ghanaian broadcasting.

Nii Odartey Lamptey dedicated almost three decades to GBC and became one of the corporation’s most recognizable news personalities. His distinguished broadcasting career culminated in his appointment as Head of News, where he played a key role in mentoring younger journalists and maintaining high editorial standards.

Ebenezer Ampaabeng earned national recognition as one of GTV’s veteran news anchors. Known for his calm delivery, commanding voice, and professionalism, he became one of the trusted faces of television news during an important period in Ghana’s political and democratic development.

Esther Asinor was another respected member of GBC’s newsroom during its golden era. Her polished presentation and composed style made her a familiar face on GTV, contributing significantly to the credibility and professionalism of television news.

Known to many viewers as Barbara Sam, Araba Gaisie became one of the iconic female news broadcasters of the 1980s and 1990s. Her confident delivery and on-screen presence made her a household name, and she remains one of the memorable faces associated with GTV’s classic news broadcasts.

Before becoming one of Ghana’s most influential media personalities, Gifty Anti began her broadcasting career at GBC. She worked as a television presenter and producer, gaining valuable experience that later paved the way for her successful career, including the acclaimed television programme The Standpoint.

No list of GBC legends is complete without Kwabena Yeboah. One of Ghana’s most celebrated sports journalists, he became widely known through GTV’s sports coverage and Sports Highlights, which he has hosted since 1994. His insightful football commentary and interviews have made him a respected figure in Ghanaian sports broadcasting for decades.

Article by SELASSIE ADDISON, CEO of InfoGhana360
Source: Selassie Addison - LinkedIn

It's Wednesday. Who are you crushing on today? Meet the very eloquent Bernice Abu-Baidoo Lansah of TV3 News.
12/08/2026

It's Wednesday. Who are you crushing on today?
Meet the very eloquent Bernice Abu-Baidoo Lansah of TV3 News.

11/08/2026

Broadcaster Captain Smart bids farewell to Media General after 5 years with Onua TV.

11/08/2026

Broadcasters must maintain strict professional composure on live TV because unscripted moments can damage careers, breach broadcast regulations, and harm a network's reputation. Live television offers no delay to edit mistakes, making self-control a core skill for every on-air host, anchor, and guest.

Address

Faanofa Road, Kokomlemle
Accra
PMB51,KANDA

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+233302251910

Website

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