20/10/2024
To the average observer, Don Jazzy’s 100 million Naira gift to Very Dark Man might seem like a simple act of goodwill, but to those familiar with the entertainment industry’s intricacies, it is far more than just a donation.
It is a strategic move of self-preservation and power play.
Let’s be clear—Don Jazzy has always been a philanthropist, known for his generosity and humility.
However, this particular gesture goes beyond his usual charitable efforts. It signifies something deeper.
There’s a reason he’s called “Don.”
Success in the music business, especially at his level, demands a certain street smarts, an understanding of power dynamics, and a bit of what you might call the 'máfia-like' strategy.
Don Jazzy is without any doubt Africa's most prominent and beloved music executive, a title earned without controversy.
But when he made that donation to Bobrisky, it appeared to some as a misstep, one that Very Dark Man’s presentation of the matter shed light on, exposing a side of things people wouldn’t have otherwise considered on a normal day.
For a long time, Don Jazzy has been perceived as untouchable, almost god-like in the industry, and that image has been integral to his brand.
But with Very Dark Man’s provocation, if Don Jazzy hadn’t made a calculated counter-move, he risked being demystified.
This is very important considering that the younger generation are the core audience of both Very Dark Man and Don Jazzy.
Most of these fans don't have a mind of their own and often form opinions quickly based on what they see or hear from their idols on social media.
Make no mistake, Don Jazzy’s influence and success are deeply tied to public perception, particularly on social media, where goodwill is currency and social media drives a large percentage of his empire.
The last thing he needs is a cancellation or a tarnished image...
just look at what happened to Naira Marley and his label. Cancel culture isn’t a joke.
Anyone who underestimates the power of someone like Very Dark Man, especially when so much of their livelihood depends on the media and public image, is making a critical error.
A very Dark Man has nothing to lose and can swim into the deepest part of the mud with any body if he chooses.
His followers, who treat his words almost like commands, form a loyal, cult-like base.
The smartest move in this situation would be to align with him, or at the very least, mark your territory.
By giving money to Very Dark Man, Don Jazzy did more than offer charity.
He enacted the second law of power: “Keep your friends close, but your enemies closer.”
And Very dark Man being who he is also knows deep down that it's power play and a game of cheese, nevertheless, the unspoken words have been well understood, and the signals have been received.
The social media uproar following the donation shows that Don Jazzy has not only secured his standing with Very Dark Man’s followers, but he’s also solidified his own fanbase, maintaining his reputation and preserving his legacy.
The deal is done.
Don Jazzy, as always, remains a Don.
RATEL VS DON
