Miidiap

Miidiap Our superpower? Empathy. We take the time to truly understand your brand's unique story, values, and aspirations.

We step into your shoes, see the world through your eyes, and feel the emotions you want to evoke.

A brochure for a business that brands, prints and customise apparel and accessories for school and organisations. .. ...
03/09/2025

A brochure for a business that brands, prints and customise apparel and accessories for school and organisations. ..

All the beauty in one place.
27/08/2025

All the beauty in one place.

Logo design for Gladia. A bespoke staircase designer, constructor and innovation. Gladia: Step into function...
25/08/2025

Logo design for Gladia.
A bespoke staircase designer, constructor and innovation.
Gladia: Step into function.
..

Why color psychology matters more than you think.Colors do more than “look good.” They’re the first thing your audience ...
21/08/2025

Why color psychology matters more than you think.

Colors do more than “look good.” They’re the first thing your audience notices — long before they connect with your message.

Start with the psychographics of the target audience.
Because the wrong color can send the wrong message.

Imagine packaging men’s boxer shorts in bright pink. Would it sell? Maybe. But would it resonate with the target audience at first glance? Probably not.

When colors are chosen intentionally, they can change the entire perception of a brandColor psychology isn’t decoration. It’s strategy.

What’s one color you instantly associate with a brand you know? And why do you think it stuck?
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Tranformation of a brand's identity and value..
20/08/2025

Tranformation of a brand's identity and value
..

What’s inside a real brand kit?Strategy: brand positioning, target audience, and key messagingSystems: logo variations, ...
09/08/2025

What’s inside a real brand kit?

Strategy: brand positioning, target audience, and key messaging

Systems: logo variations, typography hierarchy, and color palettes

Assets: patterns, textures, iconography, and supporting visuals

Brand style (moodboard): to capture the visual direction and energy

Guides: imagery style, tone of voice, and a full brand manual

Most clients are surprised by how comprehensive it is.
But this is how you build consistency and clarity at every touchpoint — the difference between just “having a logo” and owning a full brand identity.
..

Logo is the primary identifier..
07/08/2025

Logo is the primary identifier
..

Branding is perception. It’s the connection you build through consistency, cohesion, and clarity at every touchpoint.Bra...
05/08/2025

Branding is perception. It’s the connection you build through consistency, cohesion, and clarity at every touchpoint.

Brand identity design — the visual foundation of your brand — is only a fraction of branding, but it’s a critical fraction. Done right, it establishes trust, sets the tone, and gives your audience something to connect with long before you say a word.
..
View our most recent case study:
https://lnkd.in/ewCn5HWS

Book covers designed so far.The goal is simple - attract readers. ..
09/07/2025

Book covers designed so far.
The goal is simple - attract readers.
..

Social media posters for a skincare brand_____Happy Sunday
16/06/2024

Social media posters for a skincare brand

_____
Happy Sunday

Consider clear labels
15/06/2024

Consider clear labels

Brand identity design for .aesthetics - a skincare brand. ____Sharing full project soon
12/06/2024

Brand identity design for .aesthetics - a skincare brand.

____
Sharing full project soon

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