17/10/2024
Wow! Physically sapped but mentally invigorated!
Day 2 of the AWEC Virtual Leadership Summit has been empowering and captivating. From the art and science of marketing to story telling for entrepreneurs, I (and my sisters i believe) have been equipped to tell our brand stories that capture the heart and the head.
Having experienced a personal frustration of looking for home grown products for years, a business called Add brand was birthed, which is an E-commerce platform for natural and high quality made in Ghana products. The journey has been thrilling and interesting, bordering on the fact that we do not know in person 90% of our customers. Just yesterday, a beautiful woman called Diana called out to me at a programme. After i asked how she knew me, she introduced herself as one of my customers, you can only imagine the excitement on my face and of course, we took a selfie.
We as a business shall focus on getting better and making decisions with You, our customer in mind. Our brand archetype seems to be The Lover Archetype, with traits of The Caregiver Archetype, I just learnt about this so i believe that I would figure that out soon with the help of my cohort sisters
And oh!, in case you are wondering what brand archetype is, Brand archetypes are human character traits that most accurately reflect a brand. There are twelve brand archetypes.
Assimilating the contents of Days 1 and 2, I am gearing up for Day 3 tomorrow; I just can't wait.
Thank you AWEC for this priceless opportunity
