08/05/2025
Nafisatou Badjie is the CEO of Naffie’s Digital Food Processing and Handicrafts
a dynamic, women-led enterprise located in Jabang, The Gambia. Her business is committed to bridging the gap between the Gambian diaspora and the country’s rich cultural heritage by providing access to high-quality, locally made products.
Specializing in both natural handicrafts and value-added food processing, Naffie’s business promotes The Gambia’s heritage through authentic products that reflect the nation’s creativity and natural abundance. By delivering these goods to the diaspora, the business plays a vital role in strengthening cultural connections and promoting national pride beyond borders.
In the area of food processing, Naffie’s initiative actively addresses post-harvest losses, contributing to food security and sustainability while enhancing the value of local agricultural produce. This aspect of the business not only preserves traditional foods but also repositions them for modern, international markets—adding significant value to the Gambian image both at home and abroad.
The enterprise is also a job creator, empowering women and youth through skills development and economic opportunities. With a strong vision of inclusion, sustainability, and cultural promotion, Naffie’s Digital Food Processing and Handicrafts is making impactful strides in community empowerment and national branding.