Asamaha

Providing the knowledge to turn opportunities into outcomes in The Gambia.

Asamaha offers limitless possibilities, where business insights lead to empowerment and growth.

25/03/2026

The story of illegal migration in The Gambia is often told through the lens of those who leave, but what about the economy they leave behind?

Recent findings by our researcher, Yaya, reveal a troubling trend. In villages like Memmeh, the tools of production are being sold to fund "Back Way" journeys, leaving the elderly to manage a shrinking agricultural sector. We are witnessing a shift where money flows in, but the hands needed to build a sustainable future are being lost to the Sahara and the sea.

We see the new buildings, but we also see the empty farms. In your community, which do you feel has a bigger impact: the money coming in or the people leaving?

Read more about the economic cost of illegal migration: https://www.asamaha.com/the-effects-of-illegal-migration-on-the-gambias-economy

24/02/2026

Before South Africa.
Before Egypt.
Before Nigeria.

She chose The Gambia as her first destination in Africa.

What does that say about how we view African tourism — and what we might be overlooking?

Read this week’s Voices perspective on tourism, infrastructure, and opportunity.

https://www.asamaha.com/an-americans-first-step-into-africa-and-it-was-the-gambia

18/02/2026

Happy Independence Day, The Gambia!

Honoring our leaders, freedom fighters, and the people who paved the way to sovereignty, dignity, and self-determination. One nation. One people. One destiny.

11/02/2026

Public debt isn’t just numbers on a spreadsheet.

It shows up in higher taxes, delayed projects, rising costs, and fewer opportunities for everyday Gambians.

When nearly 50% of national revenue goes to debt servicing, we have to ask the hard questions:
Is this borrowing building our future, or borrowing it away? Read Momodou Lamin Khan's explanation on public debt ➡ www.asamaha.com/public-debt-in-the-gambia-development-tool-or-dependency-trap

Join the conversation. 💬

What should responsible borrowing look like for The Gambia?

27/01/2026

Private healthcare is growing in The Gambia, bringing innovation, speed, and choice.

But as private clinics expand, critical questions arise about affordability and equal access. Does this shift improve healthcare for everyone, or only for those who can afford it?

In this article, Dr. Fatoumata S. Sarjo explores the opportunities, risks, and the responsibility of both public and private sectors in shaping a fair healthcare system.

📖 Read more on Asamaha. https://www.asamaha.com/healthcare-privatization-and-entrepreneurship-in-the-gambia-a-blessing-or-a-curse

12/01/2026

We’re excited to share that Asamaha has entered a strategic partnership with the University of The Gambia’s Journalism Student Association (JSA).

This partnership focuses on strengthening journalism in The Gambia, especially business and economic storytelling, while supporting the growth and development of JSA members through exposure, learning, and real media opportunities.

It’s a step toward building a stronger media ecosystem and empowering future journalists to tell better, more impactful stories about our economy and society.

More to come.

05/01/2026

Hustle is not the problem in The Gambia.

Financial literacy is.

From tailors and fruit sellers to shop owners and freelancers, thousands of Gambians work hard every single day; yet, many businesses still fail, not because of laziness, but due to a lack of financial knowledge.

Financial literacy, including budgeting, record-keeping, saving, investing, and borrowing wisely, is one of the most powerful tools an entrepreneur can possess. And yet, it remains one of the least taught.

Read our writer Aisha Gitteh's analysis on financial literacy.
https://www.asamaha.com/why-financial-literacy-still-holds-back-gambian-entrepreneurs

Question: What can we do better to help local business owners? share your thoughts below

01/01/2026

A new year, a stronger commitment to truth, insight, and impact.

Thank you to everyone building Asamaha with us. Here’s to informed decisions and meaningful growth in the year ahead.

25/12/2025

To our Christian community: From everyone at Asamaha, we wish you a blessed Christmas surrounded by family, friends, and the joy of the season.

May the spirit of love and giving fill your homes and hearts today and always.

Have a wonderful celebration! 🙏🏾✨

— The Asamaha Team

17/12/2025

The Gambia's agriculture sector is at a turning point. With groundnuts generating most of the household income and government initiatives driving modernization through 2030, agripreneurs have unprecedented opportunities to transform subsistence farming into thriving agribusinesses.

From climate-smart crops like millet to untapped irrigation potential, the path to food security and economic growth is clearer than ever.

Africa's food market is set to triple by 2030—will Gambian entrepreneurs seize the moment?

Read the latest guide on Agropreneurship here ➡ https://www.asamaha.com/unlocking-agropreneurship-in-the-gambia-a-strategic-guide-for-investors

10/12/2025

Are taxes quietly making life more expensive in The Gambia?

From VAT to customs duties, everyday prices, from rice to household essentials, keep rising. But how much of this is driven by our tax system?

In today’s feature, Asamaha breaks down how taxes are affecting families, small traders, and the cost of living—and what solutions could ease the pressure.

👉 Read the full breakdown and join the conversation. https://www.asamaha.com/effects-of-tax-on-inflation-in-the-gambia

05/12/2025

What is the biggest barrier to mobile money in rural Gambia?

Mobile money is transforming rural Gambia, but there's a catch. Share your thoughts before reading our full analysis on Asamaha. Read Momodou Lamin Khan's full analysis on how The Gambia can turn this promise into lasting change. ⤵

https://www.asamaha.com/insights-finance-technology-mobile-money-uptake-in-rural-gambia

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