26/09/2025
Good morning, Gambia!
Every now and then, we reach out to our donors to personally thank them for supporting our charitable work. Their generosity has enabled us to pay tuition fees for students, build homes for widows, renovate masjids, and even support patients who required urgent medical care abroad.
Just yesterday, we spoke with one of our donors in Sweden - a Swedish national with remarkable knowledge of Gambian history. He was among the first European expatriates to settle in The Gambia shortly after independence from Great Britain.
Are you among the Gambians who believe that Bertil Harding was an Aku Gambian? Our donor has clarified that Bertil was a Swedish tourism entrepreneur. He played a pivotal role in establishing The Gambia’s tourism industry, which boosted our economy and attracted foreign investors, especially from Sweden. In recognition of his contribution, Sir Dawda Kairaba Jawara honored him by naming the country’s only highway through the Senegambia Strip after him.
Our donor also revealed that it was Bertil who convinced Britt Wadner to bring Radio Syd to The Gambia in 1970. Soon after, Britt was allocated land outside Banjul, where she built the Wadner Beach Hotel, once one of the largest hotels in the country. The hotel was later sold to Bashiru Jawara, making him the first Gambian to enter the hotel industry.
Several other hotels, including Kombo Beach Hotel, Fajara Hotel, Bakotu Hotel, Bungalow Beach Hotel, and Kotu Strand, also had Swedish origins. Bakotu Hotel, for instance, still belongs to Lalla Hannsson, an engineer brought to The Gambia by Swedish tourism entrepreneurs, who eventually decided to settle permanently and establish his own hotel.
Even Gambians were inspired by this wave of Swedish investment. Ardy Sarge, who began as a sous chef at a Swedish-owned hotel, steadily rose through the ranks until he eventually became a hotel owner himself.
The Swedish contribution to The Gambia’s tourism industry was immense. They invested heavily, created jobs, and brought hundreds of thousands of tourists during Sir Dawda’s era. Some visitors even found love, marrying Gambians and creating lasting family ties that led to the growth of a vibrant Gambian community in Scandinavia.
Sadly, the Swedish market has declined in recent years. Most of the tourists who still visit are repeat guests, and little has been done to revive this once-flourishing connection. At one point, the Barrow government even approved plans to open a Gambian embassy in Stockholm, but the initiative appears to have stalled.
Now more than ever, we must reconnect with our history and strengthen our ties with Sweden. By doing so, we can once again attract new tourists and investors, paving the way for renewed growth and development in The Gambia’s economy.