Self Management Hong Kong

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Jake Williams () for Fall Winter 2025
26/09/2025

Jake Williams () for Fall Winter 2025

Mei Ki () walked for Spring Summer 2026 fashion show at London Fashion Week
26/09/2025

Mei Ki () walked for Spring Summer 2026 fashion show at London Fashion Week

Jake Williams () for Fall Winter 2025
26/09/2025

Jake Williams () for Fall Winter 2025

The fashion model industry contributes some £150 million to the UK economy. Models are the faces of nearly every clothi...
25/09/2025

The fashion model industry contributes some £150 million to the UK economy. Models are the faces of nearly every clothing, cosmetics, haircare brand, and many more, both online and in the mainstream media.

Without models there would be no London Fashion Week. Without models there would be no fashion photographers, stylists, casting agents or hair and make-up artists. Nor studios, or lighting and any other professional support required for a photoshoot. Even the designers themselves become vulnerable.

AI is something with which the fashion industry acknowledges it must work and should be able to do so in a fair, transparent, managed and constructive manner. Clients should not be using AI to obtain, manipulate, distribute and potentially own models’ data without their consent and without following industry-agreed principles & practices.

Otherwise, it effectively encourages the theft of models’ images and the infringement of their rights. It will lead to significant unemployment with the entire fashion sector.
The British Fashion Model Agents Association represents over 5,000 models and is officially affiliated to the British Fashion Council.

The attached petition, signed by 2,348 models, demonstrates their concern and strength of feeling. Their faces are their own and should not to be used without their agreement.

https://bfma.fashion/my-face-is-my-own-petition/

Hamish Lo () for September 2025Photography Styling Makeup Hair Assisted by
25/09/2025

Hamish Lo () for September 2025

Photography
Styling
Makeup
Hair
Assisted by

Introducing new face Felipe Newcomb ()
25/09/2025

Introducing new face Felipe Newcomb ()

Top model Edwina Preston () for September 2025 cover story
21/09/2025

Top model Edwina Preston () for September 2025 cover story

Sin Yan (.__), Carson Lee (.llh) for Fall Winter 2025 Trunk Show
21/09/2025

Sin Yan (.__), Carson Lee (.llh) for Fall Winter 2025 Trunk Show

Top model Edwina Preston () for by
20/09/2025

Top model Edwina Preston () for by

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