02/02/2026
For Thanh Nguyen (), Vietnam is more than just rice paddies, bamboo, pho, and coffee. The country is rapidly emerging as a hub for innovative retail, and one of those avenues is through perfume.
Saigon-based VENUE is at the forefront of this movement. While most houses treat fragrance as a singular product, Nguyen’s team creates "scented artifacts." Through cinematic world-building and multisensory storytelling, is crafting a sophisticated new vision for modern fragrance.
Read the full story at MAEKAN.com and explore VENUE's latest collection, "Vietnam’s Living Memory Vol. 01," on venuefragrances.com.
📷: Luan Tran (), Duong Hieu (), Thi Dinh ()