17/10/2025
[𝐈𝐀𝐁 𝐂25 𝐂𝐀𝐓𝐀𝐋𝐘𝐒𝐓 𝐒𝐄𝐒𝐒𝐈𝐎𝐍] 𝐓𝐡𝐞 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐎𝐮𝐭 𝐨𝐟 𝐇𝐨𝐦𝐞
MTR* & Airport Express advertising is proud to be the Silver Sponsor of IAB C25, the premier conference redefining the future of AI-driven business!
In light of the growing impact of AI on Out-of-Home advertising, we are excited to welcome Calvin Chan, CEO of VIOOH China, to share his insights on how AI is enhancing targeting capabilities and driving unparalleled engagement in the OOH sector.
𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
🌟 Innovations in AI technology for OOH advertising
📊 Maximizing impact through data-driven strategies
🤝 Future trends in AI and its implications for the advertising industry
𝐃𝐞𝐭𝐚𝐢𝐥𝐬:
🎙️ Topic: The Transforming Impact of AI in Out-of-Home
📅 Date: 23 Oct 2025 (Thu)
⏰ Time: 5:05 PM - 5:25 PM
📍 Venue: Room N201A, HKCEC
See you all at C25 next Thursday👋🏻
📈 [CATALYST SESSION] The Transforming Impact of AI in Out of Home
🔍 As the landscape of advertising evolves, the role of AI in Out of Home (OOH) media is becoming increasingly crucial. Join Calvin Chan, Chief Executive Officer of VIOOH China, as he shares insights into how AI is reshaping OOH advertising, enhancing targeting, and driving engagement like never before.
Discussion Highlights:
🌟 Innovations in AI technology for OOH advertising
📊 Maximizing impact through data-driven strategies
🤝 Future trends in AI and its implications for the advertising industry
Details:
📅 Date: 23 Oct 2025 (Thu)
⏰ Time: 5:05 PM - 5:25 PM
📍 Venue: Room N201A, HKCEC
🎤 Language: English
🌟 Speaker:
🔸 Calvin Chan, CEO, VIOOH China
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📅 Date: 23 Oct 2025 (Thu)
⏰ Time: 9:00 AM - 6:00 PM
📍 Venue: HKCEC, Wan Chai (Rooms N201 - N212)
🏷 Physical and VIP Tickets Available:
Member: HKD 1,380 | Non-Member: HKD 1,980
VIP Member: HKD 2,480 | VIP Non-Member: HKD 2,980
Group of 5: from HKD 828 (members) | HKD 1,128 (non-members) per ticket
👉 Hurry—very few tickets left!: https://bit.ly/JoinIABC25
📩 Questions? [email protected]